CLAUDE.md

Overview

SEO KPI and performance framework for unified metrics aggregation across all SEO dimensions. Establishes baselines, sets targets (30/60/90-day), generates executive summaries with health scores, provides tactical breakdowns, estimates ROI using our-seo-agent traffic cost data, and supports period-over-period comparison (MoM, QoQ).

Quick Start

pip install -r scripts/requirements.txt

# Aggregate KPIs
python scripts/kpi_aggregator.py --url https://example.com --json

# Generate performance report
python scripts/performance_reporter.py --url https://example.com --period monthly --json

Scripts

Script	Purpose	Key Output
`kpi_aggregator.py`	Aggregate KPIs across all SEO dimensions	Unified KPI dashboard, health score, baselines
`performance_reporter.py`	Generate period-over-period performance reports	Trend analysis, executive summary, tactical breakdown
`base_client.py`	Shared utilities	RateLimiter, ConfigManager, BaseAsyncClient

KPI Aggregator

# Full KPI aggregation
python scripts/kpi_aggregator.py --url https://example.com --json

# Set baselines
python scripts/kpi_aggregator.py --url https://example.com --set-baseline --json

# Compare against baseline
python scripts/kpi_aggregator.py --url https://example.com --baseline baseline.json --json

# With ROI estimation
python scripts/kpi_aggregator.py --url https://example.com --roi --json

Capabilities:

Unified KPI taxonomy across 7 dimensions:
- Traffic KPIs (organic sessions, organic traffic value, traffic trend)
- Ranking KPIs (visibility score, avg position, top10 keywords count)
- Engagement KPIs (bounce rate, pages/session, avg session duration)
- Technical KPIs (crawl errors, page speed score, mobile usability)
- Content KPIs (indexed pages, content freshness score, thin content ratio)
- Link KPIs (domain rating, referring domains, link velocity)
- Local KPIs (GBP visibility, review score, citation accuracy)
Multi-source data aggregation from our-seo-agent CLI and other skill outputs
Baseline establishment and target setting (30/60/90 day)
Overall health score (0-100) with weighted dimensions
ROI estimation using organic traffic cost data

Performance Reporter

# Monthly report
python scripts/performance_reporter.py --url https://example.com --period monthly --json

# Quarterly report
python scripts/performance_reporter.py --url https://example.com --period quarterly --json

# Custom date range
python scripts/performance_reporter.py --url https://example.com --from 2025-01-01 --to 2025-03-31 --json

# Executive summary only
python scripts/performance_reporter.py --url https://example.com --period monthly --executive --json

Capabilities:

Executive summary generation (health score, trend arrows, key wins/concerns)
Period-over-period comparison (MoM, QoQ, YoY)
Trend direction indicators (up improving, down declining, stable)
Top wins and concerns identification
Tactical breakdown with actionable next steps
Target vs actual comparison with progress %
Traffic value change (ROI proxy)

Data Sources

Source	Purpose
`our-seo-agent` CLI	Primary data source (future); use `--input` for pre-fetched JSON
WebSearch / WebFetch	Supplementary live data
Notion MCP	Save audit report to database

Output Format

{
  "url": "https://example.com",
  "health_score": 72,
  "health_trend": "improving",
  "kpis": {
    "traffic": {"organic_traffic": 15000, "traffic_value_usd": 45000, "trend": "up"},
    "rankings": {"visibility_score": 68, "avg_position": 18.5, "top10_count": 48},
    "links": {"domain_rating": 45, "referring_domains": 850, "velocity": "+15/month"},
    "technical": {"health_score": 85, "crawl_errors": 12},
    "content": {"indexed_pages": 320, "freshness_score": 70},
    "engagement": {"bounce_rate": 45, "pages_per_session": 2.8},
    "local": {"gbp_visibility": 80, "review_score": 4.5}
  },
  "targets": {
    "30_day": {},
    "60_day": {},
    "90_day": {}
  },
  "executive_summary": {
    "top_wins": [],
    "top_concerns": [],
    "recommendations": []
  },
  "timestamp": "2025-01-01T00:00:00"
}

Notion Output (Required)

IMPORTANT: All audit reports MUST be saved to the OurDigital SEO Audit Log database.

Database Configuration

Field	Value
Database ID	`2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
URL	https://www.notion.so/dintelligence/2c8581e58a1e8035880be38cefc2f3ef

Required Properties

Property	Type	Description
Issue	Title	Report title (Korean + date)
Site	URL	Audited website URL
Category	Select	SEO KPI & Performance
Priority	Select	Based on health score trend
Found Date	Date	Report date (YYYY-MM-DD)
Audit ID	Rich Text	Format: KPI-YYYYMMDD-NNN

Language Guidelines

Report content in Korean (한국어)
Keep technical English terms as-is (e.g., KPI, ROI, Domain Rating, Visibility Score)
URLs and code remain unchanged

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