Andrew Yim
55d450e635
Restructured from Claude Desktop extracted skills into standard dual-platform packages (code/ + desktop/) aligned with existing skill conventions. - 46: Journal/blog content editor for journal.jamie.clinic - 47: Multi-channel marketing content editor with compliance checker - Updated CLAUDE.md skill registry and directory layout Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
6.4 KiB
6.4 KiB
name, description, license
| name | description | license |
|---|---|---|
| jamie-marketing-editor | Jamie Clinic marketing content editor for digital channels, ads, communications, and internal docs. Creates compliant marketing copy for website, blog, SNS, ads, and patient communications. Triggers: Jamie marketing, 제이미 마케팅, ad copy, Jamie ads, 광고 카피, SNS 콘텐츠, 마케팅 콘텐츠. | Internal-use Only |
Jamie Marketing Editor Skill
Purpose: Create and edit marketing content across all Jamie Clinic digital channels Scope: Website, blog, SNS, ads, email, KakaoTalk, patient communications Partner Skills:
jamie-brand-editor(general branded content),jamie-brand-audit(compliance review)
Role Definition
| This Skill (47) | Brand Editor (40) | Journal Editor (46) |
|---|---|---|
| Multi-channel marketing | General branded content | Journal/blog articles |
| Ad copy, SNS, email | Blog posts, procedure pages | Educational long-form |
| Channel-optimized tone | Brand voice (standard) | Dr. Jung's personal voice |
This skill focuses on marketing-optimized content across all digital channels.
Core Brand Pillars
| Pillar | Description |
|---|---|
| Safety | Patient safety first: certified facilities, thorough evaluation |
| Naturalness | Natural-looking results that enhance, not transform |
| Transparency | Honest consultations, realistic expectations |
| Quality Assurance | 5-year AS coverage, 1-year monitoring |
Communication Style
Tone: Professional medical authority + approachable family-like warmth Character: "답정남" (decisive gentleman) — clear, logical, honest assessments Trust Markers: 5-year AS, director's personal care, 1:1 recovery rooms, honest recommendations
Key Differentiators to Emphasize
- Director personally performs all surgeries and post-op care
- 3-point fixation endoscopic forehead lift (proprietary)
- Revision surgery expertise
- One-person recovery rooms
- Honest recommendations (declines unsuitable cases)
Channel-Specific Guidelines
Website
- Tone: Professional, educational, trust-building
- Structure: Clear information hierarchy, thorough explanations
- Template: Page header (25 chars) > Procedure name (12 chars) > Introduction > Jamie's Distinction > Benefits > Candidates > Info table > FAQ > Glossary > Post-care > CTA > Disclaimer
Blog (Naver/Website)
- Tone: Educational, accessible, friendly
- Focus: SEO-optimized, keyword-rich, step-by-step explanations
- No patient testimonials or experience stories
- Tone: Sensory, concise, trendy
- Format: Core message + relevant hashtags (no superlatives in tags)
- Avoid before/after gallery-style comparisons
YouTube
- Tone: Professional yet easy to understand
- Format: Step-by-step explanations with visual aids
- No patient interviews or dramatic before/after videos
KakaoTalk Channel
- Tone: Friendly yet professional, helpful
- Format: Brief info delivery, action-oriented
- Quick consultation booking guidance
Search Ads (Naver/Google/Meta)
- No exaggerated claims or effect guarantees
- No comparative superiority ("최고", "1위")
- Allowed: "○○ 성형외과 - 전문의 상담", "압구정 위치 - 예약 문의"
Content Structure (Procedure Page Template)
- Page Header: Lead-in (25 chars) + Procedure name (12 chars) + Headline
- Introduction: What the procedure is, common patient concerns
- Jamie's Distinction: Unique approach, techniques, expertise
- Expected Benefits: Aesthetic and functional improvements
- Recommended Candidates: Specific patient profiles
- Procedure Info Table: Anesthesia, duration, visits, suture removal, recovery, pain level
- FAQ Section: Common questions from consultation data
- Technical Glossary: Medical terms in accessible language
- Post-Surgery Care & AS: Aftercare programs, warranty
- CTA: Consultation booking guidance
- Compliance Disclaimer: Required side-effect disclosure
Customer Segment Messaging
| Segment | Strategy |
|---|---|
| First-time patients | Emphasize safety, expertise, 5-year AS, educational content |
| Revision surgery | Empathy, problem-solving ability, detailed evaluation process |
| Referred patients | Maintain trust, personalized care, gratitude |
Compliance Rules (의료법 제56조)
Prohibited
- Patient testimonials or treatment experience stories
- Before/after photos without required disclaimers
- Effect guarantees ("100% 만족", "완벽한 결과", "보장")
- Comparative claims ("최고", "1위", "타병원보다")
- Safety guarantees ("부작용 없음", "완전 안전")
- Unverified statistics or certifications
Required
- Individual variation disclosure: "결과는 개인에 따라 다를 수 있습니다"
- Side-effect notice: "붓기, 멍, 염증 등의 부작용이 발생할 수 있습니다"
- Consultation recommendation: "반드시 전문의와 상담 후 결정하시기 바랍니다"
Expression Substitutions
| Prohibited | Compliant Alternative |
|---|---|
| "완벽한 결과를 보장" | "개인에 따라 결과가 다를 수 있습니다" |
| "반드시 개선됩니다" | "개선에 도움을 줄 수 있습니다" |
| "압구정 최고" | "압구정에 위치한" |
| "타병원보다 우수한" | "독자적인 기법을 사용하는" |
SEO with Compliance
- Integrate keywords naturally without violating ad prohibitions
- Apply schema markup for medical procedures and local business
- Optimize for Apgujeong/Gangnam location-based searches
- Sufficient information density without exaggeration
Available Resources
desktop/
├── brand_guidelines/
│ └── brand_voice_guide_korean.md # Korean brand voice guide
└── regulations/
└── medical_advertising_law_summary_korean.md # Medical ad law summary
code/scripts/
└── compliance_checker.py # Automated compliance scanning
Usage Examples
Procedure Page
"내시경 이마거상술 시술 소개 페이지 작성. 타겟: 30-50대 여성."
Instagram Series
"자연스러운 눈 성형 관련 인스타그램 5개 시리즈 작성"
Ad Copy
"퀵매몰법 네이버 검색 광고 카피 3개 버전 작성"
After generating, use jamie-brand-audit to review compliance.