our-claude-skills/custom-skills/62-gtm-guardian/desktop/references/platform-mapping.md

Platform Event Mapping Reference

GA4, Google Ads, Meta Pixel, Kakao Pixel 간 이벤트 매핑.

E-commerce Events

User Action	GA4	Meta	Kakao	Google Ads
상품 목록 조회	view_item_list	ViewContent	viewContent	-
상품 상세 조회	view_item	ViewContent	viewContent	-
상품 검색	search	Search	search	-
장바구니 담기	add_to_cart	AddToCart	addToCart	-
위시리스트	add_to_wishlist	AddToWishlist	addToWishlist	-
결제 시작	begin_checkout	InitiateCheckout	beginCheckout	-
배송정보 입력	add_shipping_info	-	-	-
결제정보 입력	add_payment_info	AddPaymentInfo	addPaymentInfo	-
구매 완료	purchase	Purchase	purchase	purchase

Lead Gen Events

User Action	GA4	Meta	Kakao	Google Ads
회원가입	sign_up	CompleteRegistration	completeRegistration	sign_up
로그인	login	-	login	-
리드 생성	generate_lead	Lead	participation	submit_lead_form

Engagement Events

User Action	GA4	Meta	Kakao	Google Ads
페이지 조회	page_view	PageView	pageView	page_view
검색	search	Search	search	-
공유	share	-	-	-

Parameter Transformation

GA4 → Meta

// GA4 items[] → Meta content_ids[]
const contentIds = items.map(item => item.item_id);

// Meta Purchase
fbq('track', 'Purchase', {
  content_ids: contentIds,
  content_type: 'product',
  value: ecommerce.value,
  currency: 'KRW',
  num_items: items.length
});

GA4 → Kakao

// GA4 items[] → Kakao products[]
const products = items.map(item => ({
  id: item.item_id,
  name: item.item_name,
  price: item.price,
  quantity: item.quantity
}));

// Kakao purchase
kakaoPixel('PIXEL_ID').purchase({
  total_price: ecommerce.value,
  currency: 'KRW',
  products: products
});

GTM Variables

CJS - Item IDs for Meta

function() {
  var items = {{DLV - ecommerce.items}} || [];
  return items.map(function(item) {
    return item.item_id;
  });
}

CJS - Products for Kakao

function() {
  var items = {{DLV - ecommerce.items}} || [];
  return items.map(function(item) {
    return {
      id: item.item_id,
      name: item.item_name,
      price: item.price,
      quantity: item.quantity
    };
  });
}

Deduplication

Event ID Pattern

var eventId = 'evt_' + Date.now() + '_' + Math.random().toString(36).substr(2, 9);

// Client-side
fbq('track', 'Purchase', {...}, {eventID: eventId});

// Server-side (CAPI)
// 동일한 eventId 사용 → Meta 자동 중복 제거

Platform-specific Notes

Meta Pixel

• content_type: 'product' (상품) / 'product_group' (변형)
• currency: ISO 4217 필수
• value: 숫자 (소수점 가능)

Kakao Pixel

• Server-side 미지원 (Client-only)
• products[]: 최대 10개 권장
• total_price: 숫자

Google Ads

• Enhanced Conversions 권장
• transaction_id 필수 (중복 제거용)
• value: KRW 정수