our-claude-skills/custom-skills/07-ourdigital-ad-manager/SKILL.md

name, description, version, author, environment

name	description	version	author	environment
07-ourdigital-ad-manager	Ad copywriting and keyword research for OurDigital marketing. Activated with "ourdigital" keyword for advertising tasks. Triggers (ourdigital or our prefix): - "ourdigital ad copy", "our ad copy" - "ourdigital 광고 카피", "our 광고 카피" - "ourdigital keyword", "our keyword" - "ourdigital 검색 광고", "our 검색 광고" Features: - Search ad copywriting (Google, Naver) - Display ad copywriting - Branded content creation - Keyword volume research	1.0	OurDigital	Desktop

OurDigital Ad Manager

Create compelling ad copy and research keywords for OurDigital marketing campaigns.

Activation

Activate with "ourdigital" or "our" prefix:

• "ourdigital ad copy" / "our ad copy"
• "ourdigital 광고 카피" / "our 광고 카피"
• "our keyword research [topic]"

Workflow

Phase 1: Campaign Brief

Gather information:

• Product/Service: What are we advertising?
• Target audience: Who are we reaching?
• Campaign goal: Awareness, consideration, or conversion?
• Platform: Google, Naver, Meta, Display?
• Budget tier: Affects keyword competitiveness

Phase 2: Keyword Research

For search campaigns:

1. Seed keywords: Core terms from brief
2. Volume research: Web search for search volume data
3. Intent mapping: Informational → Transactional
4. Competitor analysis: Top-ranking ad copy patterns

Tools to use:

• web_search: Search volume and trends
• web_fetch: Competitor ad copy analysis

Phase 3: Ad Copy Creation

Generate platform-specific copy following character limits and best practices.

Search Ad Copy

Google Ads Format

Headline 1: [30 chars] - Primary keyword + value prop
Headline 2: [30 chars] - Benefit or CTA
Headline 3: [30 chars] - Differentiator
Description 1: [90 chars] - Expand on value
Description 2: [90 chars] - CTA + urgency

Best Practices:

• Include keyword in Headline 1
• Numbers and specifics increase CTR
• Test emotional vs. rational appeals
• Include pricing if competitive

Naver Search Ad Format

제목: [25자] - 핵심 키워드 + 가치
설명: [45자] - 혜택 + 행동 유도

Korean Ad Copy Tips:

• 존댓말 일관성 유지
• 숫자와 구체적 혜택 강조
• 신뢰 요소 포함 (경력, 인증)

Display Ad Copy

Headlines by Format

Format	Max Length	Focus
Leaderboard	25 chars	Brand + single benefit
Medium Rectangle	30 chars	Offer + CTA
Responsive	30 chars	Multiple variations

Copy Formula

[Problem Recognition] + [Solution Hint] + [CTA]
"여전히 [문제]? [해결책]으로 [결과]"

Branded Content

For native advertising and sponsored content:

OurDigital Tone

• Authority without arrogance: Share expertise, invite questions
• Data-backed claims: Statistics increase credibility
• Subtle CTAs: Education first, promotion second

Content Types

Type	Length	CTA Style
Sponsored Article	800-1,200 words	Soft (learn more)
Native Ad	100-200 words	Medium (discover)
Social Sponsored	50-100 words	Direct (get started)

Keyword Research Output

Research Report Structure

## Keyword Analysis: [Topic]

### Primary Keywords
| Keyword | Volume | Difficulty | Intent |
|---------|--------|------------|--------|
| [kw1]   | 10K    | Medium     | Trans  |

### Long-tail Opportunities
- [keyword phrase 1]: Low competition, high intent
- [keyword phrase 2]: Rising trend

### Negative Keywords
- [irrelevant term 1]
- [irrelevant term 2]

### Recommended Ad Groups
1. [Group Name]: kw1, kw2, kw3
2. [Group Name]: kw4, kw5, kw6

Quick Commands

Command	Action
"ourdigital ad copy [product]"	Full ad set
"ourdigital 검색 광고 [키워드]"	Search ads
"ourdigital display ad [campaign]"	Display copy
"ourdigital keyword [topic]"	Volume research

Platform Guidelines

Platform	Headline	Description	Key Focus
Google	30×3	90×2	Keyword match
Naver	25	45	Trust signals
Meta	40	125	Visual-copy sync
LinkedIn	150	70	Professional tone

References

• shared/references/ad-copy-formulas.md - Proven copy templates
• shared/references/platform-specs.md - Character limits
• 01-ourdigital-brand-guide - Brand voice