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Andrew Yim 292cd132c2 [brand] Core Values 수정: In-Action 유지 (Performance-driven → In-Action 복원) 
In-Action은 OurDigital 서비스 태그라인 체계의 핵심:
SEO in Action, Brand in Action, Performance in Action, Data in Action

Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-04-06 00:33:59 +09:00

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name, description, version, author, environment
name description version author environment
ourdigital-brand-guide OurDigital 브랜드 기준 및 스타일 가이드 참조 스킬. Activated with "ourdigital" keyword for brand-related queries. Triggers (ourdigital or our prefix): - "ourdigital brand guide", "our brand guide" - "ourdigital 브랜드 가이드", "our 브랜드 가이드" - "ourdigital 톤앤매너", "our 톤앤매너" - "ourdigital style check", "our style check" Features: - Brand foundation & values reference - Writing style guidelines (Korean/English) - Visual identity & color palette - Channel-specific tone mapping - Brand compliance checking 1.1 OurDigital Desktop

OurDigital Brand Guide

Reference skill for OurDigital brand standards, writing style, and visual identity.

Activation

Activate with "ourdigital" or "our" prefix:

  • "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
  • "ourdigital 톤앤매너 체크" / "our 톤앤매너"
  • "our brand guide", "our style check"

Brand Foundation

Core Identity

Element Content
Brand Name OurDigital Clinic
Tagline 우리 디지털 클리닉 | Your Digital Health Partner
Mission 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체
Promise 진단-처방-측정 가능한 성장

Core Values

가치 English 클리닉 메타포
마케팅 과학 Marketing Science 근거 중심 의학
실행 지향 In-Action 실행 가능한 처방
지속 성장 Sustainable Growth 체질 개선

Brand Philosophy

"Precision + Empathy + Evidence"

Channel Tone Matrix

Channel Domain Personality Tone
Main Hub ourdigital.org Professional & Confident Data-driven, Solution-oriented
Blog blog.ourdigital.org Analytical & Personal Educational, Thought-provoking
Journal journal.ourdigital.org Conversational & Poetic Reflective, Cultural Observer
OurStory ourstory.day Intimate & Reflective Authentic, Personal Journey

Writing Style Characteristics

Korean (한국어)

  1. 철학-기술 융합체: 기술 분석과 실존적 질문을 자연스럽게 결합
  2. 역설 활용: 긴장과 모순 구조로 논증 전개
  3. 수사적 질문: 선언적 권위보다 질문을 통한 참여
  4. 우울한 낙관주의: 불안과 상실을 인정하되 절망하지 않음

English

  1. Philosophical-Technical Hybridization: Technical content with human implications
  2. Paradox as Device: Structure arguments around tensions
  3. Rhetorical Questions: Interrogative engagement over authority
  4. Melancholic Optimism: Acknowledge anxiety without despair

Do's and Don'ts

Do's:

  • Use paradox to structure arguments
  • Ask rhetorical questions to engage readers
  • Connect technical content to human implications
  • Blend Korean and English naturally for technical terms
  • Reference historical context and generational shifts

Don'ts:

  • Avoid purely declarative, authoritative tone
  • Don't separate technical analysis from cultural impact
  • Avoid simplistic or overly optimistic narratives
  • Don't provide prescriptive conclusions without exploration

Visual Identity

Primary Colors

Token Color HEX Usage
--d-black D.Black #221814 Footer, dark backgrounds
--d-olive D.Olive #cedc00 Primary accent, CTA buttons
--d-green D.Green #287379 Links hover, secondary accent
--d-blue D.Blue #0075c0 Links
--d-beige D.Beige #f2f2de Light text on dark
--d-gray D.Gray #ebebeb Alt backgrounds

Typography

  • Korean: Noto Sans KR
  • English: Noto Sans, Inter
  • Grid: 12-column responsive layout

Brand Compliance Check

When reviewing content, verify:

  1. Brand Name: Uses OurDigital Clinic (not Lab/연구소)?
  2. Tone Match: Does it match the channel's personality?
  3. Value Alignment: Reflects Marketing Science, In-Action, Sustainable Growth?
  4. Philosophy Check: Precision + Empathy + Evidence present?
  5. Language Style: Appropriate blend of Korean/English terms?
  6. Visual Consistency: Uses approved color palette (#221814/#cedc00)?
  7. Data Asset Check: Analytics/reporting references current?

Quick Reference

Key Messages

Use Message
Tagline 우리 디지털 클리닉 | Your Digital Health Partner
Value Prop 마케팅 과학으로 진단하고, 실행으로 처방합니다
Process 진단 → 처방 → 측정
Differentiator 25년 경험의 마케팅 사이언티스트

CTA Patterns

Context CTA
General 무료 상담 신청하기
SEO SEO 진단 신청하기
Content 콘텐츠 전략 상담 신청하기

Deprecated Terms

Deprecated Current Note
OurDigital Lab OurDigital Clinic 2026-04 rebranding
디지털 연구소 디지털 마케팅 클리닉 Korean equivalent
데이터 중심 (Core Value) — Moved to D.intelligence
실행 지향 / In-Action — Retained (service tagline system)
#1a1a2e #221814 (O.Black) Color correction
#4ecdc4 #cedc00 (O.Olive) Color correction
Poppins / Lora Noto Sans KR / Inter Font standardization

References

See shared/references/ for detailed guides:

  • brand-foundation.md - Complete brand identity
  • writing-style.md - Detailed writing guidelines
  • color-palette.md - Full color system with CSS variables
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