Andrew Yim
236be6c580
🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2.6 KiB
2.6 KiB
name: seo-local-audit
version: 1.0.0
description: Local SEO auditor for NAP consistency, Google Business Profile, citations, and LocalBusiness schema. Triggers: local SEO, Google Business Profile, GBP, NAP, citations, local rankings.
allowed-tools: mcp__firecrawl__, mcp__perplexity__, mcp__notion__*
SEO Local Audit
Purpose
Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.
Core Capabilities
- NAP Consistency - Cross-platform verification
- GBP Optimization - Profile completeness check
- Citation Audit - Directory presence
- Schema Validation - LocalBusiness markup
MCP Tool Usage
mcp__firecrawl__scrape: Extract NAP from website
mcp__perplexity__search: Find citations and directories
mcp__notion__create-page: Save audit findings
Workflow
1. Gather Business Info
Collect from client:
- Business name (exact)
- Full address
- Phone number (local preferred)
- Website URL
- GBP listing URL
2. Website NAP Check
Scrape website for NAP mentions:
- Header/footer
- Contact page
- About page
- Schema markup
3. Citation Discovery
Search for business mentions:
- "[Business Name] [City]"
- Phone number search
- Address search
4. GBP Review
Manual checklist:
- Profile completeness
- Category accuracy
- Photo presence
- Review responses
- Post recency
5. Schema Check
Validate LocalBusiness markup presence and accuracy.
GBP Optimization Checklist
- Business name matches website
- Complete address with suite/unit
- Local phone number (not toll-free)
- Accurate business hours
- Primary + secondary categories set
- Business description complete
- 10+ photos uploaded
- Recent post (within 7 days)
- Reviews responded to
Citation Priority
| Platform | Priority |
|---|---|
| Google Business Profile | Critical |
| Apple Maps | High |
| Bing Places | High |
| Yelp | High |
| Medium | |
| Industry directories | Medium |
Output Format
## Local SEO Audit: [Business]
### NAP Consistency: X/10
| Source | Name | Address | Phone |
|--------|------|---------|-------|
| Website | ✓/✗ | ✓/✗ | ✓/✗ |
| GBP | ✓/✗ | ✓/✗ | ✓/✗ |
### GBP Score: X/10
[Checklist results]
### Citations Found: X
- Consistent: X
- Inconsistent: X
### LocalBusiness Schema
- Present: Yes/No
- Valid: Yes/No
### Priority Actions
1. [Fix recommendations]
Limitations
- GBP data requires manual access
- Citation discovery limited to searchable sources
- Cannot update external directories