our-claude-skills/custom-skills/16-seo-search-console/desktop/SKILL.md

name: seo-search-console version: 1.0.0 description: Google Search Console data analyzer for rankings, CTR, impressions, and index coverage. Triggers: Search Console, GSC, rankings, search performance, impressions, CTR. allowed-tools: mcp__perplexity__, mcp__notion__

SEO Search Console

Purpose

Analyze Google Search Console data: search performance (queries, pages, CTR, position), sitemap status, and index coverage.

Core Capabilities

1. Performance Analysis - Clicks, impressions, CTR, position
2. Query Analysis - Top search queries
3. Page Performance - Best/worst performing pages
4. Index Coverage - Crawl and index issues
5. Sitemap Status - Submission and processing

Data Collection

Option 1: User Provides Data

Request GSC export from user:

1. Go to Search Console > Performance
2. Export data (CSV or Google Sheets)
3. Share with assistant

Option 2: User Describes Data

User verbally provides:

• Top queries and positions
• CTR trends
• Coverage issues

Analysis Framework

Performance Metrics

Metric	What It Measures	Good Benchmark
Clicks	User visits from search	Trending up
Impressions	Search appearances	High for target keywords
CTR	Click-through rate	2-5% average
Position	Average ranking	<10 for key terms

Query Analysis

Identify:

• Winners - High position, high CTR
• Opportunities - High impressions, low CTR
• Quick wins - Position 8-20, low effort to improve

Page Analysis

Categorize:

• Top performers - High clicks, good CTR
• Underperformers - High impressions, low CTR
• Declining - Down vs previous period

Workflow

1. Collect GSC data from user
2. Analyze performance trends
3. Identify top queries and pages
4. Find optimization opportunities
5. Check for coverage issues
6. Provide actionable recommendations

Output Format

## Search Console Analysis: [Site]

### Overview (Last 28 Days)
| Metric | Value | vs Previous |
|--------|-------|-------------|
| Clicks | X | +X% |
| Impressions | X | +X% |
| CTR | X% | +X% |
| Position | X | +X |

### Top Queries
| Query | Clicks | Position | Opportunity |
|-------|--------|----------|-------------|

### Top Pages
| Page | Clicks | CTR | Status |
|------|--------|-----|--------|

### Opportunities
1. [Query with high impressions, low CTR]
2. [Page ranking 8-20 that can improve]

### Issues
- [Coverage problems]
- [Sitemap issues]

### Recommendations
1. [Priority action]

Common Issues

Issue	Impact	Fix
Low CTR on high-impression query	Lost traffic	Improve title/description
Declining positions	Traffic loss	Update content, build links
Not indexed pages	No visibility	Fix crawl issues
Sitemap errors	Discovery problems	Fix sitemap XML

Limitations

• Requires user to provide GSC data
• API access needs service account setup
• Data has 2-3 day delay
• Limited to verified properties