our-claude-skills/custom-skills/41-jamie-brand-audit/code/CLAUDE.md

CLAUDE.md

Overview

Jamie Clinic brand compliance auditor. Reviews existing content for brand alignment, tone/voice, and regulatory compliance.

Note

: This is a guidance-only skill. No scripts needed - uses desktop/references for review criteria.

Purpose

Review and evaluate EXISTING content (not generate new content).

For content generation, use 40-jamie-brand-editor.

Audit Process

1. Receive content to review
2. Check brand compliance against guidelines in desktop/guides/
3. Verify tone/voice alignment
4. Flag regulatory issues (medical advertising laws)
5. Provide feedback with specific corrections

Reference Materials

Located in desktop/:

Brand Guidelines

• guides/jamie_brand_guide_v2.8_extended.md - Full brand guide
• guides/jamie_tone_manner_guide_v1.0.md - Tone and voice
• guides/jamie_brand_blog_style_guide.md - Blog-specific style

Visual Standards

• design/jamie_logo_guidelines.md - Logo usage
• design/jamie_brand_color_typography_extension_v2.3.md - Colors/fonts

Procedure Knowledge

• fact-sheets/procedures/ - Accurate procedure information

Templates

• templates/markdown/review-report-template.md - Review output format
• templates/markdown/blog-post-template.md - Correct blog structure

Review Checklist

1. Voice & Tone

   • 90% 격식체 ratio
   • Correct honorifics (환자분/고객님)
   • Jamie personality traits

2. Brand Alignment

   • Slogan consistency
   • Core values reflected
   • No competitor mentions

3. Regulatory Compliance

   • No exaggerated claims
   • No guarantee language
   • Proper disclosures

4. Technical Accuracy

   • Procedure facts correct
   • Medical terms accurate
   • Recovery times realistic

Output

Provide structured feedback:

• Overall compliance score
• Specific issues with line references
• Suggested corrections
• Approval/revision recommendation

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Journal Channel Graphic Style Guide

Channel: "정기호의 성형외과 진료실 이야기" (https://journal.jamie.clinic)

When reviewing graphics for this channel, verify compliance with the Jamie Clinic blog style below.

1. Tone & Manner

• Professional & Medical: Clean, organized design that builds trust. No excessive decoration or humor.
• Clear & Intuitive: Simplify complex information for instant comprehension.
• Clean & Minimalist: Use generous white space for an uncluttered, refined appearance.

2. Color Palette

Element	Color	Hex Code
Background (Main)	Light Blue Gray	#E0E5EB
Background (Content)	White	#FFFFFF
Text	Soft Black	#333333
Accent (Upper Eyelid)	Muted Blue	(desaturated, calm)
Accent (Lower Eyelid)	Muted Gray	(desaturated, calm)

Important: Avoid saturated primary colors (red, yellow, bright blue). All colors must be toned-down/muted.

3. Typography & Hierarchy

• Font Style: Modern sans-serif (Gothic) with high readability. No decorative or serif fonts.
• Titles: Largest size, Bold weight
• Body/Labels: Medium size, Regular/Medium weight
• English Terms: Medical terminology MUST include English in parentheses, slightly smaller or lighter than Korean (e.g., 상안검 (Upper Eyelid))

4. Graphic Elements Style

• Illustrations (Anatomy): Medical schematic style, not overly realistic. Clean line art with semi-transparent color overlays.
• Icons (Infographics): Simple flat design with subtle shadows/gradients for soft depth.
• Arrows/Pointers: Simple, clean straight lines or gentle curves. Use brand accent colors (muted blue/gray).

5. Layout & Composition

• Alignment: Center-aligned or clear 2-column/N-column grid structure for visual stability.
• White Space: Generous spacing between text, images, and content blocks to minimize interference and create an airy feel.

Journal Graphic Review Checklist

• Background uses Light Blue Gray (#E0E5EB)
• Text uses Soft Black (#333333) with sans-serif font
• Medical terms include English translation in parentheses
• No saturated/bright colors used
• Illustrations are medical schematic style (not photorealistic)
• Sufficient white space between elements
• Grid-based or center-aligned layout