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our-claude-skills/custom-skills/23-seo-content-strategy/desktop/tools/gsc.md
Andrew Yim e527fb4b0f feat(seo-skills): multi-backend Data Source Selection (#7)
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task
backend menu across all 14 SEO skills. Each skill now lists every
capable MCP in allowed-tools and documents how to pick between
Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC
in its SKILL.md Data Source Selection section.

Tool stubs (~40 new files) populated per skill with capability
deltas, call patterns, and explicit "not for this skill when"
callouts so the menu is self-correcting.

Skills affected: 19-keyword-strategy, 20-serp-analysis,
21-position-tracking, 22-link-building, 23-content-strategy,
24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility,
28-knowledge-graph, 31-competitor-intel, 32-crawl-budget,
33-migration-planner, 34-reporting-dashboard.

Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-14 03:15:32 +09:00

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Google Search Console

Required for two content-strategy tasks that no other backend can do honestly:

  1. Cannibalization detection — query × page combos where multiple URLs share impressions.
  2. Decay detection — period-over-period impression decline on the target's existing pages.

CLI commands

# Top queries — what the site already ranks for
our research search-console queries --site sc-domain:<domain> --days 28

# Top pages by clicks/impressions
our research search-console pages --site sc-domain:<domain> --days 28

# Combined query × page — REQUIRED for cannibalization
our research search-console combined --site sc-domain:<domain> --days 90

sc-domain: prefix for Domain-verified properties; URL-prefix properties use the plain URL.

Decay workflow

  1. Pull pages for the last 90 days.
  2. Pull pages for the same 90-day window from 90 days prior (or use cached prior runs).
  3. Diff impression / click counts per URL.
  4. Flag URLs with >30% impression decline as decay candidates.
  5. Cross-reference with our collect crawl output to check freshness signals (last-modified, content age).

Cannibalization workflow

  1. Pull combined over 90 days.
  2. Group by query; count distinct URLs per query.
  3. Flag queries where 2+ URLs each have >100 impressions — the site is competing with itself.

Not for this skill when

  • Net-new content discovery — GSC only knows what already ranks. Use Semrush/Ahrefs for gap discovery.
  • Competitor performance — single-site only.

Gotcha: our-claude-skills/custom-skills/15-seo-search-console/code/gotcha/gsc-cli-integration.md.