Files
our-claude-skills/custom-skills/25-seo-kpi-framework/desktop/tools/semrush.md
Andrew Yim e527fb4b0f feat(seo-skills): multi-backend Data Source Selection (#7)
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task
backend menu across all 14 SEO skills. Each skill now lists every
capable MCP in allowed-tools and documents how to pick between
Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC
in its SKILL.md Data Source Selection section.

Tool stubs (~40 new files) populated per skill with capability
deltas, call patterns, and explicit "not for this skill when"
callouts so the menu is self-correcting.

Skills affected: 19-keyword-strategy, 20-serp-analysis,
21-position-tracking, 22-link-building, 23-content-strategy,
24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility,
28-knowledge-graph, 31-competitor-intel, 32-crawl-budget,
33-migration-planner, 34-reporting-dashboard.

Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-14 03:15:32 +09:00

1.4 KiB

Semrush MCP

In the KPI framework, Semrush is the default for organic traffic + visibility + competitor KPIs.

Call pattern: discovery → get_report_schemaexecute_report.

KPI dimensions served by Semrush

KPI Report
Organic traffic (estimate) overview_research
Traffic value (USD) overview_research
Visibility / ranking distribution tracking_research, organic_research
Top organic keywords organic_research
Authority Score (DR alternative) backlink_research
Competitor organic share organic_research
Period-over-period traffic delta trends_research

Example

mcp__semrush__overview_research(query="<domain>", database="us")
mcp__semrush__tracking_research(query="<keyword>", database="us")
mcp__semrush__trends_research(query="<domain>", database="us")

Korean market: database="kr".

Strengths for this skill

  • Cleanest combined traffic-value + visibility dashboard per domain.
  • trends_research exposes period-over-period directly.
  • Default backend for the project's SEO KPI map.

Not for this skill when

  • Backlink / DR KPI — Ahrefs is the default for this dimension.
  • First-party clicks/impressions/CTR — GSC via our research search-console.
  • GA4 KPI (sessions, conversions, bounce) — our research ga4 *.
  • Local KPI (GBP)our collect gbp * / our audit local.