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our-claude-skills/.claude/commands/seo-local-audit.md
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Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-21 12:52:59 +09:00

1.4 KiB

description
description
Local SEO audit for Korean-market businesses (GBP, Naver Place, NAP, citations)

SEO Local Audit

Korean-market local SEO: business identity, GBP, Naver Smart Place, Kakao Map, NAP consistency, citations, LocalBusiness schema.

Triggers

  • "local SEO", "Google Business Profile"
  • "Naver Place", "NAP consistency"

Workflow (7 Steps)

  1. Business Identity (MANDATORY FIRST): Extract from JSON-LD, contact page, footer
  2. Website NAP Extraction: Establish canonical NAP baseline
  3. GBP Verification: Layered discovery (provided URL -> website -> WebSearch fallback)
  4. Naver Smart Place: Layered discovery with Korean search queries
  5. Kakao Map Verification: Check website links, then WebSearch
  6. Citation Discovery: Industry directories (강남언니, 바비톡, 굿닥, etc.)
  7. LocalBusiness Schema Validation: JSON-LD completeness check

Scoring Weights

Component Weight
NAP Consistency 20%
GBP Optimization 20%
Naver Smart Place 20%
LocalBusiness Schema 15%
Kakao Map 10%
Citations 10%
Business Identity 5%

Key Rules

  • GBP and Naver Map are JS-rendered -- use WebSearch for discovery
  • "Not discoverable via web search" != "does not exist"
  • Korean market: Naver Smart Place is as important as GBP

Notion Output

  • Database: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
  • Category: Local SEO, Audit ID: LOCAL-YYYYMMDD-NNN