Files
our-claude-skills/custom-skills/74-dintel-service-architect/shared/module-decision-tree.md
Andrew Yim 338176abbe feat: add D.intelligence Agent Corps (9 skills + shared infra)
Add 9 agent skills (#70-#77, #88) for D.intelligence business operations:
brand guardian, brand editor, doc secretary, quotation manager, service
architect, marketing manager, back office manager, account manager, and
skill update meta-agent. Includes shared Python package (dintel), reference
docs, document/quotation templates, service module CSVs, cross-device
installer, and comprehensive user guide.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-09 00:49:04 +09:00

7.1 KiB

D.intelligence Module Decision Tree

Service Architect (#74) reference document for mapping client situations to service modules.


How to Use This Tree

  1. Identify the client's primary pain point category (Section 1)
  2. Follow the branch to the recommended Analysis module
  3. Based on Analysis findings, select the appropriate Treatment module
  4. If ongoing support is needed, add a Growth module
  5. Cross-check category coverage (Section 4)

1. Pain Point Categories

Category A: Data & Measurement Issues

"데이터가 쌓이지만 해석이 안 된다"
  --> A3 데이터 분석 (웹/앱) [DI/MD/BVT]
      --> T3 디지털 자산 통합관리 [DI/MD]
          --> G3 모니터링/이슈관리 [MD/BVT] (optional)

"GA4/GTM/BigQuery가 따로 논다"
  --> A3 데이터 분석 (웹/앱) [DI/MD/BVT]
      --> T3 디지털 자산 통합관리 [DI/MD]
          --> G3 모니터링/이슈관리 [MD/BVT] (optional)

"데이터 관리 체계가 없다"
  --> A6 운영/관리 진단 [DI]
      --> T7 운영 시스템/자동화 [DI]
          --> G3 모니터링/이슈관리 [MD/BVT] (optional)

Category B: Marketing Performance Issues

"마케팅 성과 측정 구조가 없다"
  --> A5 퍼포먼스 마케팅 진단 [MPO/MD]
      --> T5 광고/전환 최적화 [MPO]
          --> G1 퍼포먼스 마케팅 [MPO] (optional)

"광고비는 쓰는데 매출이 안 늘어난다"
  --> A5 퍼포먼스 마케팅 진단 [MPO/MD]
      --> T5 광고/전환 최적화 [MPO]
          --> G1 퍼포먼스 마케팅 [MPO] (optional)

"채널은 많은데 KPI가 안 맞는다"
  --> A5 퍼포먼스 마케팅 진단 [MPO/MD]
      --> T5 광고/전환 최적화 [MPO]
          --> G3 모니터링/이슈관리 [MD/BVT] (optional)

"랜딩페이지 전환율이 낮다"
  --> A3 데이터 분석 (웹/앱) [DI/MD/BVT]
      --> T2 고객 접점 경험 최적화 [MPO]
          --> G1 퍼포먼스 마케팅 [MPO] (optional)

Category C: Brand & Strategy Issues

"실행팀은 있는데 전략 기준이 없다"
  --> A1 비즈니스/브랜드 진단 [MPO]
      --> T1 브랜드 스토리텔링 & 가이드 [BVT]

"브랜드 메시지가 일관되지 않다"
  --> A1 비즈니스/브랜드 진단 [MPO]
      --> T1 브랜드 스토리텔링 & 가이드 [BVT]
          --> G2 콘텐츠 마케팅 대행 [MPO/BVT] (optional)

"타겟 고객을 잘 모르겠다"
  --> A2 고객/소비자 분석 [MPO]
      --> T2 고객 접점 경험 최적화 [MPO]

Category D: Search & Visibility Issues

"검색하면 우리 회사가 안 나온다"
  --> A3 데이터 분석 (웹/앱) [DI/MD/BVT]
      --> T6 Brand Visibility Treatment [BVT] (SIGNATURE)
          --> G2 콘텐츠 마케팅 대행 [MPO/BVT] (optional)

"콘텐츠를 만들어도 노출이 안 된다"
  --> A4 디지털 마케팅 진단 [MPO/BVT]
      --> T6 Brand Visibility Treatment [BVT] (SIGNATURE)
          --> G2 콘텐츠 마케팅 대행 [MPO/BVT] (optional)

"경쟁사보다 검색 순위가 낮다"
  --> A3 데이터 분석 (웹/앱) [DI/MD/BVT]
      --> T6 Brand Visibility Treatment [BVT] (SIGNATURE)
          --> G3 모니터링/이슈관리 [MD/BVT] (optional)

Category E: Content & Channel Issues

"콘텐츠 전략이 없다"
  --> A4 디지털 마케팅 진단 [MPO/BVT]
      --> T4 콘텐츠 마케팅 [MPO]
          --> G2 콘텐츠 마케팅 대행 [MPO/BVT] (optional)

"채널별 성과를 비교할 수 없다"
  --> A4 디지털 마케팅 진단 [MPO/BVT]
      --> T3 디지털 자산 통합관리 [DI/MD]
          --> G3 모니터링/이슈관리 [MD/BVT] (optional)

Category F: Operations & Automation Issues

"반복 업무가 너무 많다"
  --> A6 운영/관리 진단 [DI]
      --> T7 운영 시스템/자동화 [DI]

"리포팅에 시간이 너무 많이 걸린다"
  --> A6 운영/관리 진단 [DI]
      --> T3 디지털 자산 통합관리 [DI/MD]
          --> T7 운영 시스템/자동화 [DI]

2. Package Selection Guide

After identifying the modules, match to the closest pre-built package:

Only Analysis needed?
  --> Starter (A3 + A4 + A5)
      Duration: 4-6 weeks

Analysis + 1 Treatment area?
  --> Standard (Starter + T3/T5/T6 중 택1)
      Duration: 8-12 weeks

Analysis + multiple Treatment + ongoing support?
  --> Premium (Starter + Treatment 2개 + Growth 1개, 3개월)
      Duration: 4-6 months

Search visibility is the primary concern?
  --> SEO Intensive (A3 + T6 + G2, 3개월)
      Duration: 3-4 months

None of the above fit?
  --> Custom (고객 맞춤 구성)
      Duration: Varies

3. Module Dependency Rules

These dependencies must be respected when building combinations:

Rule Description
Analysis First Every engagement starts with at least one A-module
A3 is Universal A3 pairs with almost every Treatment module
T before G Growth modules assume Treatment deliverables are in place
T6 needs A3 or A4 Brand Visibility Treatment requires data or marketing diagnostic first
T3 needs A3 Digital asset integration requires data analysis diagnostic
T5 needs A5 Ad/conversion optimization requires performance diagnostic
G4 is standalone Annual retainer covers all Growth activities

Valid Combinations (Examples)

Combination Category Coverage Use Case
A3 + T6 DI, MD, BVT Quick SEO fix
A3 + A5 + T3 + T5 DI, MD, MPO Data + Performance overhaul
A1 + A3 + T1 + T6 MPO, DI, MD, BVT Brand + Visibility rebuild
A3 + A4 + A5 + T6 + G2 DI, MD, MPO, BVT Full SEO-led engagement
A5 + T5 + G1 MPO, MD Performance marketing cycle

Invalid Combinations (Avoid)

Combination Why Invalid
T5 without A5 Cannot optimize ads without performance diagnostic
G1 without any T-module Cannot run ongoing campaign without treatment setup
T3 without A3 Cannot integrate tools without data analysis
4+ Analysis modules at once Overwhelms client, delays action

4. Category Coverage Check

For a balanced recommendation, verify that at least 2 of these 4 categories are covered:

Category Tag Key Modules
Data Intelligence DI A3, A6, T3, T7
Measurement Design MD A3, A5, T3, G3
Marketing Performance Optimization MPO A1, A2, A4, A5, T2, T4, T5, G1, G2, G4
Brand Visibility Treatment BVT A3, A4, T1, T6, G2, G3

5. Maturity-Based Recommendations

Client Maturity Description Recommended Starting Point
Level 1 No digital marketing structure A1 + A3 --> T1 + T3
Level 2 Basic tools in place, no measurement A3 + A5 --> T3 + T5
Level 3 Measuring but not optimizing A4 + A5 --> T5 or T6
Level 4 Optimizing but not scaling A5 --> G1 + G3
Level 5 Mature, needs strategic partner G4 (Annual retainer)