Files
our-claude-skills/custom-skills/28-seo-knowledge-graph/desktop/tools/semrush.md
Andrew Yim e527fb4b0f feat(seo-skills): multi-backend Data Source Selection (#7)
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task
backend menu across all 14 SEO skills. Each skill now lists every
capable MCP in allowed-tools and documents how to pick between
Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC
in its SKILL.md Data Source Selection section.

Tool stubs (~40 new files) populated per skill with capability
deltas, call patterns, and explicit "not for this skill when"
callouts so the menu is self-correcting.

Skills affected: 19-keyword-strategy, 20-serp-analysis,
21-position-tracking, 22-link-building, 23-content-strategy,
24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility,
28-knowledge-graph, 31-competitor-intel, 32-crawl-budget,
33-migration-planner, 34-reporting-dashboard.

Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-14 03:15:32 +09:00

1.3 KiB

Semrush MCP

Semrush has no dedicated Knowledge Graph / entity endpoints. Use only as a supplement for brand SERP overview and organic positions on entity-related queries.

Call pattern: discovery → get_report_schemaexecute_report.

What Semrush can do here

# Brand SERP overview — what shows up for the brand name
mcp__semrush__overview_research(query="<brand>", database="us")

# Organic positions for entity-related queries (FAQ-style queries the entity should answer)
mcp__semrush__organic_research(query="<brand>", database="us")

Not for this skill when

  • Knowledge Graph lookup / entity resolution — OurSEO search_knowledge_graph / our research kg lookup.
  • Wikipedia / Wikidata / Naver encyclopedia presence — WebSearch / WebFetch.
  • Entity schema audit + fix (Organization, Person, LocalBusiness, sameAs) — OurSEO our audit entity / our fix entity-schema.
  • PAA / FAQ rich result detection — WebSearch on the brand SERP.

When Semrush is useful here

  • Branded vs non-branded query split for the entity (post-process organic_research output).
  • Competitor entity comparison ("does competitor X also have an organic presence for entity Y?").

Always pair with OurSEO + WebSearch for the actual entity work; Semrush is auxiliary here.