aab98f405d
Merge-align the core trio's reference material to the authoritative OurDigital guides (Blog Project Instruction v3.3, Writing Style Guide v2.1, Visual Style Guide v2.1), preserving each skill's structure: - 01-brand-guide: brand-foundation + writing-style — identity statement, mission, three channels, OurDigital-vs-Clinic boundary, four writing principles, 평서체/전문용어 병기 rules, authority order. - 02-blog: blog-style-guide — channel identity, writing characteristics, post structure (char counts), SEO (title/meta/English slug), Ghost metadata, self-edit checklist. - 06-designer: visual_metaphors (both copies kept identical) — bright editorial minimalism, Preferred/Avoid metaphor dictionary, 5 palettes, signature motifs, Korean-via-restraint, human-trace rule. Source of truth: knowledge-base/ourdigital in our-ai-editor (PR #12). Co-authored-by: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
6.7 KiB
6.7 KiB
Visual Metaphor Dictionary
Quick reference for translating abstract concepts into visual elements.
Default direction: bright editorial minimalism with conceptual depth — light/warm-neutral backgrounds, 30%+ negative space, one clear focal metaphor, one human-scale anchor.
Technology & Digital
| Concept | Preferred Metaphor | Alternatives | Avoid |
|---|---|---|---|
| AI | Co-writing desk, translucent companion shape, mirror | Soft geometric overlay, window reflection | Robot face, glowing brain, Terminator mood, crystalline growth |
| Algorithm | Path map, constellation over paper, sorting trays | Gentle maze, flow chart as art | Black-box cube, surveillance grid |
| Data | Flowing dots, paper charts, seed-like particles | Water stream, gentle scatter | Neon matrix, endless binary code |
| SEO/Search | Compass, map, signpost, light through shelves | Library index, folded path | Magnifying glass cliché alone |
| Automation | Clockwork garden, conveyor of paper, small helpful mechanism | Self-assembling organic structure | Industrial robot arm, factory dystopia |
| Network | Roots, threads, bridges, neurons, community table | Constellation, river delta | Spider web trap, dark cables |
| Privacy | Curtain, frosted glass, closed notebook, soft boundary | One-way window | Lock icon alone, heavy shadow |
| Content | Notebook, seeds, layered paper, archive boxes, small lamp | Open shelves | Generic document icons |
| Code | Musical notation, blueprint detail | DNA strands | Heavy terminal/green-code imagery |
Social & Cultural
| Concept | Preferred Metaphor | Alternatives | Avoid |
|---|---|---|---|
| Identity | Layered paper portrait, reflection in window, fingerprint as landscape | Translucent profile | Faceless mask overload |
| Community | Shared table, overlapping circles, lighted windows | Small bridges, woven threads | Crowd silhouettes in darkness |
| Isolation | Single lit desk, island of paper, window distance | Empty chair in warm light | Lonely person in black void |
| Communication | Threads, folded letters, bridge, echo rings | Light beams | Speech bubble clutter |
| Trust | Clear water, open notebook, steady lamp | Transparent materials | Handshake stock image |
| Reputation | Ripples, layered traces, visible footprints | Soft badges | Star-rating cliché |
| Change | Folded paper becoming path, seed from circuit, gentle transition | Phase shift, seasonal cycle | Dramatic explosion, shattered pattern |
Philosophical & Abstract
| Concept | Preferred Metaphor | Alternatives | Avoid |
|---|---|---|---|
| Time | Calendar pages, soft spiral, sediment-like paper layers | Loops, tide marks | Melting clock cliché |
| Knowledge | Lamp, window light, open book, growing plant | Expanding shelves | Glowing brain |
| Uncertainty | Foggy path, half-open door, incomplete map | Soft blur at edges | Storm clouds only |
| Balance | Asymmetrical stones, mobile, table edge, quiet scale | Tensegrity | Literal scale icon only |
| Paradox | Möbius paper strip, two paths meeting, shadow/light on same object | Nested frames | Escher-like complexity overload |
| Wisdom | Window overlooking depth, layered book spines | Ancient stone in light | Heavy mystical imagery |
| Choice | Diverging paths, open doors, fork in paper map | Branching thread | Dramatic split/explosion |
Emotional States
| Emotion | Visual Translation | Color Guidance |
|---|---|---|
| Anxiety | Fragmented grids, incomplete maps | Desaturated warm neutrals; avoid pure glitch |
| Hope | Light breaking through window, seedling | Warm gradients on light background |
| Melancholy | Single lit desk, soft dissolution | Muted blues on ivory; avoid black void |
| Joy | Expansion patterns, open space | Bright, ascending on warm white |
| Peace | Still water, open notebook | Soft neutrals, generous negative space |
| Clarity | Clean geometry, clear window | Pure, minimal with one accent |
Signature Motifs (Brand Consistency)
| Motif | Description |
|---|---|
| Threshold Spaces | Doorways, bridges, windows, paths, liminal rooms — transition |
| Network Organic | Roots, threads, neurons, constellations as soft digital networks |
| Fragment Philosophy | Folded paper, layered cards, gentle fragmentation and reassembly |
| Light Studies | Knowledge/uncertainty via window light, lamps, soft gradients |
| Human Traces | Hands, desks, notebooks, chairs, small figures within conceptual scenes |
Recommended Color Palettes
| Palette | Background | Accent | Mood |
|---|---|---|---|
| Morning Desk | #F7F3EA warm ivory |
#4A90A4 muted teal |
calm, thoughtful |
| Soft Technology | #F6F8FA cloud white |
#F2A65A warm amber |
clear, quietly optimistic |
| Warm Data | #FFF8EF soft cream |
#5EAAA8 soft turquoise |
human, analytical |
| Clear Critique | #F4F6F8 light gray |
#E07A5F soft coral |
critical but not aggressive |
| Human Network | #FAF9F6 off-white |
#8AB17D muted green |
organic, connected |
Dark color limit: max 15% of canvas; never full dark background by default.
Korean Design Elements
| Korean Element | Western Parallel | Application |
|---|---|---|
| 여백 (Empty space) | Negative space | Active emptiness — 30%+ default |
| 달항아리 (Moon jar) | Minimalism | Roundness, asymmetry, soft white |
| 한지 texture | Paper grain | Subtle background texture only |
| 산수화 (Landscape) | Editorial landscape | Atmospheric depth without ornament |
Avoid: decorative oriental motifs, calligraphy clichés, 오방색 as obvious symbols — express Korean sensibility through spacing and restraint, not surface pattern.
Usage Notes
- Layer metaphors: Combine 2–3 elements; one clear focal object + one human-scale anchor
- Avoid clichés: No obvious tech icons (robot, glowing brain, magnifying glass alone)
- Match essay tone: bright → practical guides; balanced → analysis; warmer → personal reflections
- 30%+ negative space: default; minimum 20% only when composition needs density
- Human trace required: include hand, desk, figure, window, or everyday object unless topic demands pure abstraction
Quick Selection Guide
For technology essays: organic-digital hybrid forms in a light, human-scale environment
For social commentary: network patterns with small human traces
For philosophy pieces: calm symbolic scenes with Zen-like spacing
For practical guides: clean editorial diagrams with warm accents
For personal reflections: soft everyday scenes with metaphorical detail