Andrew Yim
292cd132c2
In-Action은 OurDigital 서비스 태그라인 체계의 핵심: SEO in Action, Brand in Action, Performance in Action, Data in Action Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장 Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
OurDigital Brand Guide
Reference skill for OurDigital brand standards, writing style, and visual identity.
Purpose
This skill provides comprehensive brand guidelines for:
- Brand foundation (mission, values, positioning)
- Writing style (Korean/English)
- Visual identity (colors, typography)
- Channel-specific tone and manner
- Brand compliance checking
Activation
Only activates with "ourdigital" keyword:
- "ourdigital 브랜드 가이드"
- "ourdigital brand guide"
- "ourdigital 톤앤매너"
- "ourdigital 스타일 체크"
Structure
01-ourdigital-brand-guide/
├── code/
│ └── SKILL.md # Claude Code version
├── desktop/
│ └── SKILL.md # Claude Desktop version
├── shared/
│ ├── references/
│ │ ├── brand-foundation.md # Complete brand identity
│ │ ├── writing-style.md # Writing guidelines
│ │ └── color-palette.md # Visual identity
│ └── assets/
│ └── tokens.css # CSS variables
├── docs/
│ ├── CHANGELOG.md
│ └── logs/
└── README.md
Quick Reference
Brand Identity
| Element | Content |
|---|---|
| Brand Name | OurDigital Clinic |
| Tagline | 우리 디지털 클리닉 | Your Digital Health Partner |
| Philosophy | Precision + Empathy + Evidence |
Core Values
- Marketing Science (마케팅 과학) - 근거 중심 의학
- In-Action (실행 지향) - 실행 가능한 처방
- Sustainable Growth (지속 성장) - 체질 개선
Channel Tones
| Channel | Tone |
|---|---|
| ourdigital.org | Professional, Data-driven |
| blog.ourdigital.org | Analytical, Educational |
| journal.ourdigital.org | Conversational, Poetic |
| ourstory.day | Intimate, Authentic |
Primary Colors
| Color | HEX | Usage |
|---|---|---|
| D.Black | #221814 | Dark backgrounds |
| D.Olive | #cedc00 | Primary accent, CTA |
| D.Green | #287379 | Secondary accent |
| D.Blue | #0075c0 | Links |
Sources
- OurDigital Brand Guide
- Notion: Our Digital Blog Styleguide
- Notion: Brand Color Palette
- Notion: OurDigital 브랜드 가이드 시스템 프레임워크
Version
- Current: 1.1.0
- Author: OurDigital
- Environment: Both (Desktop & Code)