Files
our-claude-skills/custom-skills/24-seo-ecommerce/desktop/tools/semrush.md
Andrew Yim e527fb4b0f feat(seo-skills): multi-backend Data Source Selection (#7)
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task
backend menu across all 14 SEO skills. Each skill now lists every
capable MCP in allowed-tools and documents how to pick between
Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC
in its SKILL.md Data Source Selection section.

Tool stubs (~40 new files) populated per skill with capability
deltas, call patterns, and explicit "not for this skill when"
callouts so the menu is self-correcting.

Skills affected: 19-keyword-strategy, 20-serp-analysis,
21-position-tracking, 22-link-building, 23-content-strategy,
24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility,
28-knowledge-graph, 31-competitor-intel, 32-crawl-budget,
33-migration-planner, 34-reporting-dashboard.

Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-14 03:15:32 +09:00

1.2 KiB

Semrush MCP

Use for e-commerce keyword discovery, organic competitor research, and third-party site audit of stores.

Call pattern: discovery → get_report_schemaexecute_report.

Key reports

  • keyword_research — product / category term volume + KD + intent
  • organic_research — competitor store organic keywords + top pages
  • overview_research — store-level traffic / visibility
  • siteaudit_research — store-wide technical SEO audit

Example

mcp__semrush__keyword_research(query="<product term>", database="us")
mcp__semrush__organic_research(query="<competitor store>", database="us")
mcp__semrush__siteaudit_research(query="<your store>", database="us")

Korean market: database="kr".

Strengths for this skill

  • Cleanest competitor-store organic view (which product terms drive their traffic).
  • Site audit catches site-wide technical issues quickly.
  • keyword_research is the default for product/category term expansion.

Not for this skill when

  • Product schema validation — OurSEO owns this.
  • Korean marketplace presence — WebSearch only.
  • Catalog crawl with custom configuration — OurSEO crawl_website.