Files
our-claude-skills/custom-skills/11-seo-comprehensive-audit/code/CLAUDE.md
Andrew Yim a3ff965b87 Add SEO skills 19-28, 31-32 with full Python implementations
12 new skills: Keyword Strategy, SERP Analysis, Position Tracking,
Link Building, Content Strategy, E-Commerce SEO, KPI Framework,
International SEO, AI Visibility, Knowledge Graph, Competitor Intel,
and Crawl Budget. ~20K lines of Python across 25 domain scripts.
Updated skill 11 pipeline table and repo CLAUDE.md.
Enhanced skill 18 local SEO workflow from jamie.clinic audit.

Note: Skill 26 hreflang_validator.py pending (content filter block).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-13 12:05:59 +09:00

4.5 KiB

CLAUDE.md

Overview

Comprehensive SEO audit orchestrator. Runs 6 sub-skill audits (Technical, On-Page, CWV, Schema, Local, GSC), merges results into a unified report with weighted health score (0-100), and pushes to Notion.

Quick Start

# Install dependencies
pip install -r scripts/requirements.txt

# Run full audit
python scripts/seo_audit_orchestrator.py --url https://example.com

# Skip optional stages
python scripts/seo_audit_orchestrator.py --url https://example.com --skip-local --skip-gsc

# JSON output only (no Notion push)
python scripts/seo_audit_orchestrator.py --url https://example.com --json

Scripts

Script Purpose
seo_audit_orchestrator.py Orchestrate all 6 audit stages and compute health score

Pipeline

Stage Audit Script
1 Technical SEO 12-seo-technical-audit/code/scripts/robots_checker.py, sitemap_validator.py
2 On-Page SEO 13-seo-on-page-audit/code/scripts/page_analyzer.py
3 Core Web Vitals 14-seo-core-web-vitals/code/scripts/pagespeed_client.py
4 Schema Validation 16-seo-schema-validator/code/scripts/schema_validator.py
5 Local SEO 18-seo-local-audit/ (prompt-driven — see Stage 5 notes below)
6 Search Console 15-seo-search-console/code/scripts/gsc_client.py

Stage 5: Local SEO — Key Requirements

Stage 5 is prompt-driven and requires Business Identity extraction as a mandatory first step:

  1. Extract Korean name, English name, address, phone from website JSON-LD schema markup (Organization/Hospital/LocalBusiness)
  2. Check website footer, contact page, and schema sameAs for GBP, Naver Place, and Kakao Map URLs
  3. Use layered search fallback if listing URLs are not found on the website
  4. Follow 18-seo-local-audit/code/CLAUDE.md for the full workflow
  5. Korean market priorities: GBP and Naver Smart Place are both Critical; Kakao Map is High; US-centric directories (Yelp, Yellow Pages) are Low
  6. Important: GBP and Naver Map are JS-rendered. Report unfound listings as "not discoverable via web search" — not "does not exist"

Extended SEO Skills Pipeline

Beyond the 6 core audit stages, additional specialized skills are available for deeper analysis:

Skill Audit ID Purpose Command
19 - Keyword Strategy KW Seed expansion, intent classification, keyword gaps /seo-keyword-strategy
20 - SERP Analysis SERP Google/Naver SERP features, competitor positions /seo-serp-analysis
21 - Position Tracking RANK Rank monitoring, visibility scores, alerts /seo-position-tracking
22 - Link Building LINK Backlink audit, toxic links, link gaps /seo-link-building
23 - Content Strategy CONTENT Content audit, decay detection, briefs /seo-content-strategy
24 - E-Commerce SEO ECOM Product page audit, product schema /seo-ecommerce
25 - SEO KPI Framework KPI Unified KPIs, health scores, ROI /seo-kpi-framework
26 - International SEO INTL Hreflang validation, content parity /seo-international
27 - AI Visibility AI AI search citations, brand radar, SOV /seo-ai-visibility
28 - Knowledge Graph KG Entity SEO, Knowledge Panel, PAA /seo-knowledge-graph
31 - Competitor Intel COMP Competitor profiling, benchmarking /seo-competitor-intel
32 - Crawl Budget CRAWL Log analysis, bot profiling, waste /seo-crawl-budget

Health Score Weights

Category Weight
Technical SEO 20%
On-Page SEO 20%
Core Web Vitals 25%
Schema 15%
Local SEO 10%
Search Console 10%

Notion Output (Required)

IMPORTANT: All audit reports MUST be saved to the OurDigital SEO Audit Log database.

Database Configuration

Field Value
Database ID 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
URL https://www.notion.so/dintelligence/2c8581e58a1e8035880be38cefc2f3ef

Required Properties

Property Type Description
Issue Title 종합 SEO 감사 보고서 - [domain] - YYYY-MM-DD
Site URL Audited website URL
Category Select Comprehensive Audit
Priority Select Based on health score
Found Date Date Audit date (YYYY-MM-DD)
Audit ID Rich Text Format: COMP-YYYYMMDD-NNN

Language Guidelines

  • Report content in Korean (한국어)
  • Keep technical English terms as-is (e.g., SEO Audit, Core Web Vitals, Schema Markup)
  • URLs and code remain unchanged