Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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OurSEO Agent (CLI + MCP)
The OurSEO Agent (~/Project/our-seo-agent) covers two distinct paths for this skill:
- CLI —
our keywords *(Claude Code, via Bash). DataForSEO under the hood. Cheapest per call, batch-friendly, Korean-aware. - MCP —
mcp__ourseo__*(Claude Desktop). Lighter surface: crawl, audit, Knowledge Graph entity expansion.
Pick the path that matches your current Claude environment.
CLI commands (Claude Code, primary for Korean market)
# Volume + difficulty + intent
our keywords volume "<keyword>" --location 2410 --language ko
our keywords difficulty "<kw1>" "<kw2>" --location 2410
our keywords intent "<kw1>" "<kw2>" "<kw3>"
# Expansion
our keywords ideas "<seed>" --location 2410 --limit 50
our keywords for-site <competitor.com> --location 2410 --limit 100
# Naver (Korean engines)
our research naver keywords volume "<keyword>"
our research naver keywords ideas "<keyword>" --limit 30
# Cross-engine compare (where supported)
our research keywords compare "<keyword>" --engines naver
| Location code | Market |
|---|---|
2410 |
Korea |
2840 |
United States |
2392 |
Japan |
| Language code | Language |
|---|---|
ko |
Korean |
en |
English |
ja |
Japanese |
Cache (avoid duplicate calls): our research cache list --engine <name> / our research cache clear --older-than 30d.
MCP tools (Claude Desktop)
| Tool | Purpose for keyword work |
|---|---|
mcp__ourseo__search_knowledge_graph |
Resolve a brand / entity to Knowledge Graph IDs — useful as a seeding step for keyword expansion around the entity. |
mcp__ourseo__crawl_website |
Crawl the target site and pull on-page keyword inventory (title/h1/meta) — ground truth for what the site already targets. |
mcp__ourseo__audit_page |
Single-page SEO audit; not a keyword tool per se, but useful for validating that high-value keywords are actually present on the page. |
mcp__ourseo__check_serp |
Check SERP position for a keyword/domain pair — bridge to position tracking. |
mcp__ourseo__find_similar_pages |
Semantic similarity over a prior crawl — supports topic clustering. |
The OurSEO MCP does not expose DataForSEO keyword volume directly. For volume + KD + ideas in Claude Desktop, use Semrush MCP (mcp__semrush__*) or DataForSEO MCP (mcp__dfs-mcp__*).
Configuration
The CLI reads from ~/Project/our-seo-agent/config/config.yaml and these env vars:
| Variable | Purpose |
|---|---|
DATAFORSEO_USERNAME / DATAFORSEO_PASSWORD |
DataForSEO auth |
NAVER_CLIENT_ID / NAVER_CLIENT_SECRET |
Naver Open API + Search Ad |
GOOGLE_KG_API_KEY |
Knowledge Graph Search API |
See the project CLAUDE.md for full env-var reference. Credentials live in 1Password — fetch with op://Development/<item>/credential.
When to choose OurSEO over Semrush / Ahrefs
- Korean-market batch work (Naver + Google together).
- Crawl-derived keyword inventory (what the site itself targets, not estimates).
- Knowledge Graph entity seeding.
- Cost-sensitive bulk volume lookups.
- Cross-engine comparison (Naver + DataForSEO via
our research keywords compare).