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Andrew Yim 7c8dbaeb78 [brand] ourdigital-brand-guide v1.1 + 전체 Skills 정합성 업데이트

Core Values 재정의: 마케팅 과학 / 실행 성과 중심 / 지속 성장
Value Prop: 마케팅 과학으로 진단하고, 실행으로 처방합니다
Brand Compliance: 5항목 → 7항목
Deprecated Terms 섹션 신설
폰트 통일: Noto Sans KR / Inter (Poppins/Lora 교체)
색상 참조 통일: #221814 / #cedc00

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

2026-04-05 20:32:46 +09:00

2.3 KiB

Raw Blame History

OurDigital Brand Guide

Reference skill for OurDigital brand standards, writing style, and visual identity.

Purpose

This skill provides comprehensive brand guidelines for:

Brand foundation (mission, values, positioning)
Writing style (Korean/English)
Visual identity (colors, typography)
Channel-specific tone and manner
Brand compliance checking

Activation

Only activates with "ourdigital" keyword:

"ourdigital 브랜드 가이드"
"ourdigital brand guide"
"ourdigital 톤앤매너"
"ourdigital 스타일 체크"

Structure

01-ourdigital-brand-guide/
├── code/
│   └── SKILL.md              # Claude Code version
├── desktop/
│   └── SKILL.md              # Claude Desktop version
├── shared/
│   ├── references/
│   │   ├── brand-foundation.md   # Complete brand identity
│   │   ├── writing-style.md      # Writing guidelines
│   │   └── color-palette.md      # Visual identity
│   └── assets/
│       └── tokens.css            # CSS variables
├── docs/
│   ├── CHANGELOG.md
│   └── logs/
└── README.md

Quick Reference

Brand Identity

Element	Content
Brand Name	OurDigital Clinic
Tagline	우리 디지털 클리닉 \| Your Digital Health Partner
Philosophy	Precision + Empathy + Evidence

Core Values

Marketing Science (마케팅 과학) - 근거 중심 의학
Performance-driven (실행 성과 중심) - 실행 가능한 처방
Sustainable Growth (지속 성장) - 체질 개선

Channel Tones

Channel	Tone
ourdigital.org	Professional, Data-driven
blog.ourdigital.org	Analytical, Educational
journal.ourdigital.org	Conversational, Poetic
ourstory.day	Intimate, Authentic

Primary Colors

Color	HEX	Usage
D.Black	#221814	Dark backgrounds
D.Olive	#cedc00	Primary accent, CTA
D.Green	#287379	Secondary accent
D.Blue	#0075c0	Links

Sources

OurDigital Brand Guide
Notion: Our Digital Blog Styleguide
Notion: Brand Color Palette
Notion: OurDigital 브랜드 가이드 시스템 프레임워크

Version

Current: 1.1.0
Author: OurDigital
Environment: Both (Desktop & Code)

2.3 KiB Raw Blame History