Andrew Yim
7c8dbaeb78
Core Values 재정의: 마케팅 과학 / 실행 성과 중심 / 지속 성장 Value Prop: 마케팅 과학으로 진단하고, 실행으로 처방합니다 Brand Compliance: 5항목 → 7항목 Deprecated Terms 섹션 신설 폰트 통일: Noto Sans KR / Inter (Poppins/Lora 교체) 색상 참조 통일: #221814 / #cedc00 Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
4.3 KiB
4.3 KiB
name, description
| name | description |
|---|---|
| ourdigital-brand-guide | OurDigital brand standards and style guide. Triggers (ourdigital or our prefix): - "our brand guide", "our 브랜드 가이드", "our 톤앤매너" |
OurDigital Brand Guide
Purpose: Brand standards and style Triggers: Use "our" or "ourdigital" prefix
OurDigital Brand Guide
Reference skill for OurDigital brand standards, writing style, and visual identity.
Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
- "ourdigital 톤앤매너 체크" / "our 톤앤매너"
- "our brand guide", "our style check"
Brand Foundation
Core Identity
| Element | Content |
|---|---|
| Brand Name | OurDigital Clinic |
| Tagline | 우리 디지털 클리닉 | Your Digital Health Partner |
| Mission | 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체 |
| Promise | 진단-처방-측정 가능한 성장 |
Core Values
| 가치 | English | 클리닉 메타포 |
|---|---|---|
| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 체질 개선 |
Brand Philosophy
"Precision + Empathy + Evidence"
Channel Tone Matrix
| Channel | Domain | Personality | Tone |
|---|---|---|---|
| Main Hub | ourdigital.org | Professional & Confident | Data-driven, Solution-oriented |
| Blog | blog.ourdigital.org | Analytical & Personal | Educational, Thought-provoking |
| Journal | journal.ourdigital.org | Conversational & Poetic | Reflective, Cultural Observer |
| OurStory | ourstory.day | Intimate & Reflective | Authentic, Personal Journey |
Writing Style Characteristics
Korean (한국어)
- 철학-기술 융합체: 기술 분석과 실존적 질문을 자연스럽게 결합
- 역설 활용: 긴장과 모순 구조로 논증 전개
- 수사적 질문: 선언적 권위보다 질문을 통한 참여
- 우울한 낙관주의: 불안과 상실을 인정하되 절망하지 않음
English
- Philosophical-Technical Hybridization: Technical content with human implications
- Paradox as Device: Structure arguments around tensions
- Rhetorical Questions: Interrogative engagement over authority
- Melancholic Optimism: Acknowledge anxiety without despair
Do's and Don'ts
Do's:
- Use paradox to structure arguments
- Ask rhetorical questions to engage readers
- Connect technical content to human implications
- Blend Korean and English naturally for technical terms
- Reference historical context and generational shifts
Don'ts:
- Avoid purely declarative, authoritative tone
- Don't separate technical analysis from cultural impact
- Avoid simplistic or overly optimistic narratives
- Don't provide prescriptive conclusions without exploration
Visual Identity
Primary Colors
| Token | Color | HEX | Usage |
|---|---|---|---|
| --d-black | D.Black | #221814 | Footer, dark backgrounds |
| --d-olive | D.Olive | #cedc00 | Primary accent, CTA buttons |
| --d-green | D.Green | #287379 | Links hover, secondary accent |
| --d-blue | D.Blue | #0075c0 | Links |
| --d-beige | D.Beige | #f2f2de | Light text on dark |
| --d-gray | D.Gray | #ebebeb | Alt backgrounds |
Typography
- Korean: Noto Sans KR
- English: Noto Sans, Inter
- Grid: 12-column responsive layout
Brand Compliance Check
When reviewing content, verify:
- Tone Match: Does it match the channel's personality?
- Value Alignment: Reflects Marketing Science, Performance-driven, Sustainable Growth?
- Philosophy Check: Precision + Empathy + Evidence present?
- Language Style: Appropriate blend of Korean/English terms?
- Visual Consistency: Uses approved color palette?
Quick Reference
Key Messages
| Use | Message |
|---|---|
| Tagline | 우리 디지털 클리닉 | Your Digital Health Partner |
| Value Prop | 데이터로 진단하고, 실행으로 처방합니다 |
| Process | 진단 → 처방 → 측정 |
| Differentiator | 25년 경험의 마케팅 사이언티스트 |
CTA Patterns
| Context | CTA |
|---|---|
| General | 무료 상담 신청하기 |
| SEO | SEO 진단 신청하기 |
[... see full documentation for more ...]