Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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1.3 KiB
Semrush MCP
Semrush has no dedicated Knowledge Graph / entity endpoints. Use only as a supplement for brand SERP overview and organic positions on entity-related queries.
Call pattern: discovery → get_report_schema → execute_report.
What Semrush can do here
# Brand SERP overview — what shows up for the brand name
mcp__semrush__overview_research(query="<brand>", database="us")
# Organic positions for entity-related queries (FAQ-style queries the entity should answer)
mcp__semrush__organic_research(query="<brand>", database="us")
Not for this skill when
- Knowledge Graph lookup / entity resolution — OurSEO
search_knowledge_graph/our research kg lookup. - Wikipedia / Wikidata / Naver encyclopedia presence — WebSearch / WebFetch.
- Entity schema audit + fix (Organization, Person, LocalBusiness, sameAs) — OurSEO
our audit entity/our fix entity-schema. - PAA / FAQ rich result detection — WebSearch on the brand SERP.
When Semrush is useful here
- Branded vs non-branded query split for the entity (post-process
organic_researchoutput). - Competitor entity comparison ("does competitor X also have an organic presence for entity Y?").
Always pair with OurSEO + WebSearch for the actual entity work; Semrush is auxiliary here.