Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
1.4 KiB
1.4 KiB
Semrush MCP
Default for competitor organic profile, keyword overlap, traffic trends, and competitor auto-discovery.
Call pattern: discovery → get_report_schema → execute_report.
Key reports
organic_research— organic keywords + competitor pulls for any domaintrends_research— period-over-period traffic deltasoverview_research— domain-level traffic/visibility for the comparison matrixbacklink_research— Authority Score and referring-domain counts (paired with Ahrefs for cross-check)
Example
mcp__semrush__organic_research(query="<target>", database="us")
mcp__semrush__organic_research(query="<competitor>", database="us")
mcp__semrush__trends_research(query="<target>", database="us")
mcp__semrush__overview_research(query="<competitor>", database="us")
Korean market: database="kr".
Strengths for this skill
- Auto-discovery of organic competitors via
organic_research. - Cleanest keyword overlap computation across target + competitors.
trends_researchdirectly exposes period-over-period — required for threat scoring.
Not for this skill when
- Backlink-focused competitor comparison — Ahrefs
site-explorer-organic-competitors+-backlinks-statsis stronger. - Korean Naver competitor presence — Semrush is Google-only. Use
our research naver *+ WebSearch. - SERP overlap spot-check —
mcp__ourseo__check_serpis cheaper.