Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
1.6 KiB
1.6 KiB
Google Search Console
Required for two content-strategy tasks that no other backend can do honestly:
- Cannibalization detection — query × page combos where multiple URLs share impressions.
- Decay detection — period-over-period impression decline on the target's existing pages.
CLI commands
# Top queries — what the site already ranks for
our research search-console queries --site sc-domain:<domain> --days 28
# Top pages by clicks/impressions
our research search-console pages --site sc-domain:<domain> --days 28
# Combined query × page — REQUIRED for cannibalization
our research search-console combined --site sc-domain:<domain> --days 90
sc-domain: prefix for Domain-verified properties; URL-prefix properties use the plain URL.
Decay workflow
- Pull
pagesfor the last 90 days. - Pull
pagesfor the same 90-day window from 90 days prior (or use cached prior runs). - Diff impression / click counts per URL.
- Flag URLs with >30% impression decline as decay candidates.
- Cross-reference with
our collect crawloutput to check freshness signals (last-modified, content age).
Cannibalization workflow
- Pull
combinedover 90 days. - Group by query; count distinct URLs per query.
- Flag queries where 2+ URLs each have >100 impressions — the site is competing with itself.
Not for this skill when
- Net-new content discovery — GSC only knows what already ranks. Use Semrush/Ahrefs for gap discovery.
- Competitor performance — single-site only.
Gotcha: our-claude-skills/custom-skills/15-seo-search-console/code/gotcha/gsc-cli-integration.md.