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our-claude-skills/custom-skills/19-seo-keyword-strategy/desktop/SKILL.md
Andrew Yim a3ff965b87 Add SEO skills 19-28, 31-32 with full Python implementations
12 new skills: Keyword Strategy, SERP Analysis, Position Tracking,
Link Building, Content Strategy, E-Commerce SEO, KPI Framework,
International SEO, AI Visibility, Knowledge Graph, Competitor Intel,
and Crawl Budget. ~20K lines of Python across 25 domain scripts.
Updated skill 11 pipeline table and repo CLAUDE.md.
Enhanced skill 18 local SEO workflow from jamie.clinic audit.

Note: Skill 26 hreflang_validator.py pending (content filter block).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-13 12:05:59 +09:00

3.0 KiB

name, description
name description
seo-keyword-strategy Keyword strategy and research for SEO campaigns. Triggers: keyword research, keyword analysis, keyword gap, search volume, keyword clustering, intent classification.

SEO Keyword Strategy & Research

Purpose

Expand seed keywords, classify search intent, cluster topics, and identify competitor keyword gaps for comprehensive keyword strategy development.

Core Capabilities

  1. Keyword Expansion - Matching terms, related terms, search suggestions
  2. Korean Market - Suffix expansion, Naver autocomplete, Korean intent patterns
  3. Intent Classification - Informational, navigational, commercial, transactional
  4. Topic Clustering - Group keywords into semantic clusters
  5. Gap Analysis - Find competitor keywords missing from target site

MCP Tool Usage

Ahrefs for Keyword Data

mcp__ahrefs__keywords-explorer-overview: Get keyword metrics
mcp__ahrefs__keywords-explorer-matching-terms: Find keyword variations
mcp__ahrefs__keywords-explorer-related-terms: Discover related keywords
mcp__ahrefs__keywords-explorer-search-suggestions: Autocomplete suggestions
mcp__ahrefs__keywords-explorer-volume-by-country: Country volume comparison
mcp__ahrefs__site-explorer-organic-keywords: Competitor keyword rankings

Web Search for Naver Discovery

WebSearch: Naver autocomplete and trend discovery

Workflow

1. Seed Keyword Expansion

  1. Input seed keyword (Korean or English)
  2. Query Ahrefs matching-terms and related-terms
  3. Get search suggestions for long-tail variations
  4. Apply Korean suffix expansion if Korean market
  5. Deduplicate and merge results

2. Intent Classification & Clustering

  1. Classify each keyword by search intent
  2. Group keywords into topic clusters
  3. Identify pillar topics and supporting terms
  4. Calculate cluster-level metrics (total volume, avg KD)

3. Gap Analysis

  1. Pull organic keywords for target and competitors
  2. Identify keywords present in competitors but missing from target
  3. Score opportunities by volume/difficulty ratio
  4. Prioritize by intent alignment with business goals

Output Format

## Keyword Strategy Report: [seed keyword]

### Overview
- Total keywords discovered: [count]
- Topic clusters: [count]
- Total search volume: [sum]

### Top Clusters
| Cluster | Keywords | Total Volume | Avg KD |
|---------|----------|-------------|--------|
| ... | ... | ... | ... |

### Top Opportunities
| Keyword | Volume | KD | Intent | Cluster |
|---------|--------|-----|--------|---------|
| ... | ... | ... | ... | ... |

### Keyword Gaps (vs competitors)
| Keyword | Volume | Competitor Position | Opportunity Score |
|---------|--------|-------------------|-------------------|
| ... | ... | ... | ... |

Notion Output (Required)

All audit reports MUST be saved to OurDigital SEO Audit Log:

  • Database ID: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
  • Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
  • Language: Korean with English technical terms
  • Audit ID Format: KW-YYYYMMDD-NNN