12 new skills: Keyword Strategy, SERP Analysis, Position Tracking, Link Building, Content Strategy, E-Commerce SEO, KPI Framework, International SEO, AI Visibility, Knowledge Graph, Competitor Intel, and Crawl Budget. ~20K lines of Python across 25 domain scripts. Updated skill 11 pipeline table and repo CLAUDE.md. Enhanced skill 18 local SEO workflow from jamie.clinic audit. Note: Skill 26 hreflang_validator.py pending (content filter block). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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name, description
| name | description |
|---|---|
| seo-keyword-strategy | Keyword strategy and research for SEO campaigns. Triggers: keyword research, keyword analysis, keyword gap, search volume, keyword clustering, intent classification. |
SEO Keyword Strategy & Research
Purpose
Expand seed keywords, classify search intent, cluster topics, and identify competitor keyword gaps for comprehensive keyword strategy development.
Core Capabilities
- Keyword Expansion - Matching terms, related terms, search suggestions
- Korean Market - Suffix expansion, Naver autocomplete, Korean intent patterns
- Intent Classification - Informational, navigational, commercial, transactional
- Topic Clustering - Group keywords into semantic clusters
- Gap Analysis - Find competitor keywords missing from target site
MCP Tool Usage
Ahrefs for Keyword Data
mcp__ahrefs__keywords-explorer-overview: Get keyword metrics
mcp__ahrefs__keywords-explorer-matching-terms: Find keyword variations
mcp__ahrefs__keywords-explorer-related-terms: Discover related keywords
mcp__ahrefs__keywords-explorer-search-suggestions: Autocomplete suggestions
mcp__ahrefs__keywords-explorer-volume-by-country: Country volume comparison
mcp__ahrefs__site-explorer-organic-keywords: Competitor keyword rankings
Web Search for Naver Discovery
WebSearch: Naver autocomplete and trend discovery
Workflow
1. Seed Keyword Expansion
- Input seed keyword (Korean or English)
- Query Ahrefs matching-terms and related-terms
- Get search suggestions for long-tail variations
- Apply Korean suffix expansion if Korean market
- Deduplicate and merge results
2. Intent Classification & Clustering
- Classify each keyword by search intent
- Group keywords into topic clusters
- Identify pillar topics and supporting terms
- Calculate cluster-level metrics (total volume, avg KD)
3. Gap Analysis
- Pull organic keywords for target and competitors
- Identify keywords present in competitors but missing from target
- Score opportunities by volume/difficulty ratio
- Prioritize by intent alignment with business goals
Output Format
## Keyword Strategy Report: [seed keyword]
### Overview
- Total keywords discovered: [count]
- Topic clusters: [count]
- Total search volume: [sum]
### Top Clusters
| Cluster | Keywords | Total Volume | Avg KD |
|---------|----------|-------------|--------|
| ... | ... | ... | ... |
### Top Opportunities
| Keyword | Volume | KD | Intent | Cluster |
|---------|--------|-----|--------|---------|
| ... | ... | ... | ... | ... |
### Keyword Gaps (vs competitors)
| Keyword | Volume | Competitor Position | Opportunity Score |
|---------|--------|-------------------|-------------------|
| ... | ... | ... | ... |
Notion Output (Required)
All audit reports MUST be saved to OurDigital SEO Audit Log:
- Database ID:
2c8581e5-8a1e-8035-880b-e38cefc2f3ef - Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
- Language: Korean with English technical terms
- Audit ID Format: KW-YYYYMMDD-NNN