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Andrew Yim a3ff965b87 Add SEO skills 19-28, 31-32 with full Python implementations

12 new skills: Keyword Strategy, SERP Analysis, Position Tracking,
Link Building, Content Strategy, E-Commerce SEO, KPI Framework,
International SEO, AI Visibility, Knowledge Graph, Competitor Intel,
and Crawl Budget. ~20K lines of Python across 25 domain scripts.
Updated skill 11 pipeline table and repo CLAUDE.md.
Enhanced skill 18 local SEO workflow from jamie.clinic audit.

Note: Skill 26 hreflang_validator.py pending (content filter block).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

2026-02-13 12:05:59 +09:00

4.4 KiB

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name, description

name	description
seo-serp-analysis	SERP analysis for Google and Naver search results. Triggers: SERP analysis, search results, featured snippet, SERP features, Naver SERP, 검색결과 분석, SERP 분석.

SEO SERP Analysis

Purpose

Analyze search engine result page composition for Google and Naver. Detect SERP features (featured snippets, PAA, knowledge panels, local pack, video, ads), map competitor positions, score SERP feature opportunities, and analyze Naver section distribution.

Core Capabilities

Google SERP Feature Detection - Identify featured snippets, PAA, knowledge panels, local pack, video carousel, ads, image pack, site links, shopping
Competitor Position Mapping - Extract domains, positions, content types for top organic results
Opportunity Scoring - Score SERP opportunity (0-100) based on feature landscape and competition
Search Intent Validation - Infer intent (informational, navigational, commercial, transactional, local) from SERP composition
Naver SERP Composition - Detect sections (blog, cafe, knowledge iN, Smart Store, brand zone, VIEW tab), map section priority, analyze brand zone presence

MCP Tool Usage

Ahrefs for SERP Data

mcp__ahrefs__serp-overview: Get SERP results and features for a keyword
mcp__ahrefs__keywords-explorer-overview: Get keyword metrics, volume, difficulty, and SERP feature flags
mcp__ahrefs__site-explorer-organic-keywords: Map competitor keyword positions

Notion for Report Storage

mcp__notion__notion-create-pages: Save analysis report to SEO Audit Log database
mcp__notion__notion-update-page: Update existing report entries

Web Tools for Naver Analysis

WebSearch: Discover Naver search trends
WebFetch: Fetch Naver SERP HTML for section analysis

Workflow

1. Google SERP Analysis

Fetch SERP data via mcp__ahrefs__serp-overview for the target keyword and country
Detect SERP features (featured snippet, PAA, local pack, knowledge panel, video, ads, images, shopping)
Map competitor positions from organic results (domain, URL, title, position)
Classify content type for each result (blog, product, service, news, video)
Calculate opportunity score (0-100) based on feature landscape
Validate search intent from SERP composition
Assess SERP volatility

2. Naver SERP Analysis

Fetch Naver search page for the target keyword
Detect SERP sections (blog, cafe, knowledge iN, Smart Store, brand zone, VIEW tab, news, encyclopedia)
Map section priority (above-fold order)
Check brand zone presence and extract brand name
Count items per section
Identify dominant content section

3. Report Generation

Compile results into structured JSON
Generate Korean-language report
Save to Notion SEO Audit Log database

Output Format

{
  "keyword": "치과 임플란트",
  "country": "kr",
  "serp_features": {
    "featured_snippet": true,
    "people_also_ask": true,
    "local_pack": true,
    "knowledge_panel": false,
    "video_carousel": false,
    "ads_top": 3,
    "ads_bottom": 2
  },
  "competitors": [
    {
      "position": 1,
      "url": "https://example.com/page",
      "domain": "example.com",
      "title": "...",
      "content_type": "service_page"
    }
  ],
  "opportunity_score": 72,
  "intent_signals": "commercial",
  "timestamp": "2025-01-01T00:00:00"
}

Common SERP Features

Feature	Impact	Opportunity
Featured Snippet	High visibility above organic	Optimize content format for snippet capture
People Also Ask	Related question visibility	Create FAQ content targeting PAA
Local Pack	Dominates local intent SERPs	Optimize Google Business Profile
Knowledge Panel	Reduces organic CTR	Focus on brand queries and schema
Video Carousel	Visual SERP real estate	Create video content for keyword
Shopping	Transactional intent signal	Product feed optimization

Limitations

Ahrefs SERP data may have a delay (not real-time)
Naver SERP HTML structure changes periodically
Brand zone detection depends on HTML class patterns
Cannot detect personalized SERP results

Notion Output (Required)

All audit reports MUST be saved to OurDigital SEO Audit Log:

Database ID: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
Language: Korean with English technical terms
Audit ID Format: SERP-YYYYMMDD-NNN

4.4 KiB Raw Blame History