b6a478e1df
## Summary - Add portable installation tool (`install.sh`) for cross-machine setup - Add Claude.ai export files with proper YAML frontmatter - Add multi-agent-guide v2.0 with consolidated framework template - Rename `00-claude-code-setting` → `00-our-settings-audit` (avoid reserved word) - Add YAML frontmatter to 25+ SKILL.md files for Claude Desktop compatibility ## Commits Included - `93f604a` feat: Add portable installation tool for cross-machine setup - `9b84104` feat: Add Claude.ai export for portable skill installation - `f7ab973` fix: Add YAML frontmatter to Claude.ai export files - `3fed49a` feat(multi-agent-guide): Add v2.0 with consolidated framework - `3be26ef` refactor: Rename settings-audit skill and add YAML frontmatter Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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3.3 KiB
name, description
| name | description |
|---|---|
| ourdigital-ad-manager | Ad copywriting and keyword research. Triggers (ourdigital or our prefix): - "our ad copy", "our 광고 카피", "our keyword" |
OurDigital Ad Manager
Purpose: Ad copywriting Triggers: Use "our" or "ourdigital" prefix
OurDigital Ad Manager
Create compelling ad copy and research keywords for OurDigital marketing campaigns.
Activation
Activate with "ourdigital" or "our" prefix:
- "ourdigital ad copy" / "our ad copy"
- "ourdigital 광고 카피" / "our 광고 카피"
- "our keyword research [topic]"
Workflow
Phase 1: Campaign Brief
Gather information:
- Product/Service: What are we advertising?
- Target audience: Who are we reaching?
- Campaign goal: Awareness, consideration, or conversion?
- Platform: Google, Naver, Meta, Display?
- Budget tier: Affects keyword competitiveness
Phase 2: Keyword Research
For search campaigns:
- Seed keywords: Core terms from brief
- Volume research: Web search for search volume data
- Intent mapping: Informational → Transactional
- Competitor analysis: Top-ranking ad copy patterns
Tools to use:
web_search: Search volume and trendsweb_fetch: Competitor ad copy analysis
Phase 3: Ad Copy Creation
Generate platform-specific copy following character limits and best practices.
Search Ad Copy
Google Ads Format
Headline 1: [30 chars] - Primary keyword + value prop
Headline 2: [30 chars] - Benefit or CTA
Headline 3: [30 chars] - Differentiator
Description 1: [90 chars] - Expand on value
Description 2: [90 chars] - CTA + urgency
Best Practices:
- Include keyword in Headline 1
- Numbers and specifics increase CTR
- Test emotional vs. rational appeals
- Include pricing if competitive
Naver Search Ad Format
제목: [25자] - 핵심 키워드 + 가치
설명: [45자] - 혜택 + 행동 유도
Korean Ad Copy Tips:
- 존댓말 일관성 유지
- 숫자와 구체적 혜택 강조
- 신뢰 요소 포함 (경력, 인증)
Display Ad Copy
Headlines by Format
| Format | Max Length | Focus |
|---|---|---|
| Leaderboard | 25 chars | Brand + single benefit |
| Medium Rectangle | 30 chars | Offer + CTA |
| Responsive | 30 chars | Multiple variations |
Copy Formula
[Problem Recognition] + [Solution Hint] + [CTA]
"여전히 [문제]? [해결책]으로 [결과]"
Branded Content
For native advertising and sponsored content:
OurDigital Tone
- Authority without arrogance: Share expertise, invite questions
- Data-backed claims: Statistics increase credibility
- Subtle CTAs: Education first, promotion second
Content Types
| Type | Length | CTA Style |
|---|---|---|
| Sponsored Article | 800-1,200 words | Soft (learn more) |
| Native Ad | 100-200 words | Medium (discover) |
| Social Sponsored | 50-100 words | Direct (get started) |
Keyword Research Output
Research Report Structure
## Keyword Analysis: [Topic]
### Primary Keywords
| Keyword | Volume | Difficulty | Intent |
|---------|--------|------------|--------|
| [kw1] | 10K | Medium | Trans |
### Long-tail Opportunities
- [keyword phrase 1]: Low competition, high intent
- [keyword phrase 2]: Rising trend
### Negative Keywords
[... see full documentation for more ...]