Restructured from Claude Desktop extracted skills into standard dual-platform packages (code/ + desktop/) aligned with existing skill conventions. - 46: Journal/blog content editor for journal.jamie.clinic - 47: Multi-channel marketing content editor with compliance checker - Updated CLAUDE.md skill registry and directory layout Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2.4 KiB
2.4 KiB
CLAUDE.md
Overview
Jamie Clinic marketing content editor. Creates compliant marketing copy optimized for all digital channels: website, blog, SNS, ads, email, and patient communications.
Quick Start
# Check content compliance
python code/scripts/compliance_checker.py --input draft.md
# With detailed report
python code/scripts/compliance_checker.py --input draft.md --verbose --output report.json
Scripts
| Script | Purpose |
|---|---|
code/scripts/compliance_checker.py |
Scan content for medical ad law violations |
Content Types
- Website procedure pages (시술 소개 페이지)
- Blog posts for Naver/website
- Instagram captions and series
- YouTube scripts and descriptions
- Search ad copy (Naver, Google, Meta)
- KakaoTalk channel messages
- Email marketing campaigns
- Patient education materials
Channel Tone Guide
| Channel | Tone | Focus |
|---|---|---|
| Website | Professional, educational | Trust building, thorough info |
| Blog | Educational, accessible | SEO, step-by-step |
| Sensory, concise | Core message + hashtags | |
| YouTube | Professional, easy | Step-by-step with visuals |
| KakaoTalk | Friendly, helpful | Quick info, action-oriented |
| Ads | Factual, compliant | No superlatives or guarantees |
Brand Voice (Quick Reference)
- Professional medical authority + family-like warmth
- "답정남" character: clear, logical, honest
- Emphasize: safety, naturalness, transparency, quality assurance
- Key differentiators: director's personal care, 5-year AS, revision expertise
Compliance Rules
Checks for Korean medical advertising regulations (의료법 제56조):
- No exaggerated claims or effect guarantees
- No patient testimonials or experience stories
- No before/after comparisons without disclaimers
- No competitor comparisons or superiority claims
- No safety guarantees ("부작용 없음")
- Required: side-effect notice, individual variation disclosure
Workflow
- Define channel, audience, and objective
- Generate content with channel-specific tone
- Run compliance checker:
python code/scripts/compliance_checker.py --input draft.md - Fix flagged issues
- Submit to
41-jamie-brand-auditfor final review
References
See desktop/ for:
brand_guidelines/brand_voice_guide_korean.md- Korean brand voice guideregulations/medical_advertising_law_summary_korean.md- Medical ad law summary