our-claude-skills/custom-skills/_dintel-shared/src/dintel/brand.py

"""Brand constants and identity for D.intelligence.

Canon compliance: v1.3 (2026-05-18)
Single source of truth: knowledge-base/canon/{fact-sheet,brand-canon,service-architecture,naming-conventions}.md v1.0
"""

# ── Brand Core ──────────────────────────────────────────────────
BRAND_NAME = "D.intelligence"
BRAND_CONCEPT = "SMART Marketing Intelligence"  # v1.3 (was "SMART Marketing Clinic" — OurDigital asset)
BRAND_CHARACTER = "성과중심의 데이터 기반 마케팅 과학자"  # Outcome-focused Data-driven Marketing Scientist
TAGLINE = "Analysis, Treatment & Growth"
TAGLINE_KR = "진단, 처방, 성장"
MOTTO = "Think Forward"  # Internal motto — limited to signatures/footers/internal docs
MISSION = "데이터 기반 의사결정으로 기업의 지속가능한 성장을 실현하는 전문 파트너"
VISION = "마케팅 과학과 데이터 리터러시의 전도사"
BRAND_POSITION = "AI와 데이터 기반 마케팅 혁신의 파트너"
WEBSITE = "https://dintelligence.co.kr"
CONTACT_EMAIL = "info@dintelligence.co.kr"  # External-facing primary inbox

CORE_VALUES = {
    "Science": "과학적 방법론, 검증, 데이터 기반 판단",
    "Practice": "실행 가능하고 현실적인 해법",
    "Outcome": "측정 가능한 성과 중심",
    "Insights": "복잡한 문제를 분명한 인사이트로 전환",
}

TONE_KEYWORDS = (
    "Professional", "Science-driven", "Practice-oriented",
    "Outcome-focused", "Calm but confident",
)

# ── Brand Colors — 2025 Design System ───────────────────────────
# Source: D.intelligence_Design_System_2025.pdf

# Primary palette (RGB)
COLOR_D_BEIGE = (229, 225, 210)    # #E5E1D2 — Cover/Section BG (NEW primary BG)
COLOR_D_OLIVE = (206, 220, 0)      # #CEDC00 — Accent only (demoted from 2022 BG)
COLOR_D_BROWN = (35, 24, 21)       # #231815 — Primary text / Dark BG
COLOR_D_BLACK = (0, 0, 0)          # #000000 — Dark BG / Text

# Secondary palette (RGB)
COLOR_D_GRAY = (114, 113, 113)     # #727171 — Secondary text
COLOR_D_LIGHT_GRAY = (242, 242, 242)  # #F2F2F2 — Card / BG
COLOR_D_BLUE = (0, 117, 192)      # #0075C0 — Digital accent (diagrams, data viz)
COLOR_D_BORDER = (191, 191, 191)   # #BFBFBF — Border 0.5pt
COLOR_D_WARM_GRAY = (200, 196, 184)  # #C8C4B8 — Header bar, vertical line accent

COLOR_WHITE = (255, 255, 255)

# Hex versions
HEX_D_BEIGE = "#E5E1D2"
HEX_D_OLIVE = "#CEDC00"
HEX_D_BROWN = "#231815"
HEX_D_BLACK = "#000000"
HEX_D_GRAY = "#727171"
HEX_D_LIGHT_GRAY = "#F2F2F2"
HEX_D_BLUE = "#0075C0"
HEX_D_BORDER = "#BFBFBF"
HEX_D_WARM_GRAY = "#C8C4B8"

# Semantic aliases (for backward compatibility)
COLOR_PRIMARY = COLOR_D_BROWN      # Primary text color
COLOR_ACCENT = COLOR_D_OLIVE       # Accent (sparingly)
COLOR_TEXT = COLOR_D_BROWN         # Body text
COLOR_BG = COLOR_D_BEIGE           # Cover/section background
COLOR_SECONDARY = COLOR_D_GRAY     # Secondary text
HEX_PRIMARY = HEX_D_BROWN
HEX_ACCENT = HEX_D_OLIVE
HEX_TEXT = HEX_D_BROWN
HEX_BG = HEX_D_BEIGE
HEX_SECONDARY = HEX_D_GRAY

# ── Typography — 2025 Design System ─────────────────────────────
FONT_KR = "Apple SD Gothic Neo"
FONT_EN = "DM Sans"
FONT_FALLBACK_KR = "Apple SD Gothic Neo"
FONT_FALLBACK_EN = "DM Sans"

# Type Scale
TYPE_SCALE = {
    "display_title": {"size_pt": (54, 72), "weight": "Bold", "color": "D_BROWN"},
    "slide_title": {"size_pt": (28, 36), "weight": "Bold", "color": "D_BROWN"},
    "subtitle": {"size_pt": (14, 16), "weight": "Regular", "color": "D_GRAY"},
    "body": {"size_pt": (11, 14), "weight": "Regular", "color": "D_BROWN"},
    "footnote": {"size_pt": (8, 10), "weight": "Regular", "color": "D_GRAY"},
    "header_bar": {"size_pt": (10, 10), "weight": "Regular", "color": "WARM_GRAY"},
}

# ── Layout Motifs — 2025 Design System ──────────────────────────
LAYOUT = {
    "vertical_line_accent": {"color": "WARM_GRAY", "note": "Thin vertical line on left of section dividers"},
    "three_dot_motif": {"symbol": "• • •", "position": "upper-right corner of cover/featured slides"},
    "footer_tagline": "Analysis, Treatment & Growth",
    "min_margin": "0.5 inches",
    "border_weight": "0.5pt",
}

# ── Service Architecture ────────────────────────────────────────
SERVICE_PHASES = {
    "Analysis": {"kr": "진단", "modules": ["A1", "A2", "A3", "A4", "A5", "A6"]},
    "Treatment": {"kr": "처방", "modules": ["T1", "T2", "T3", "T4", "T5", "T6", "T7"]},
    "Growth": {"kr": "성장", "modules": ["G1", "G2", "G3", "G4"]},
}

SERVICE_MODULES = {
    "A1": "비즈니스·브랜드 진단",
    "A2": "고객·소비자 분석",
    "A3": "데이터 분석 — 웹·앱",
    "A4": "디지털 마케팅 진단",
    "A5": "퍼포먼스 마케팅 진단",
    "A6": "운영·관리 진단",
    "T1": "브랜드 스토리텔링 & 가이드",
    "T2": "고객 접점 경험 최적화",
    "T3": "디지털 자산 통합관리",
    "T4": "콘텐츠 마케팅",
    "T5": "광고·전환 최적화",
    "T6": "Brand Visibility Treatment",
    "T7": "운영 시스템·자동화",
    "G1": "퍼포먼스 마케팅",
    "G2": "콘텐츠 마케팅 대행",
    "G3": "모니터링·이슈관리",
    "G4": "연간 계약·운영",
}

SERVICE_CATEGORIES = {
    "DI": "Data Intelligence",
    "MD": "Measurement Design",
    "MPO": "Marketing Performance Optimization",
    "BVT": "Brand Visibility Treatment",
}

# ── Client Codes ────────────────────────────────────────────────
CLIENT_CODES = {
    "JHR": "조선호텔앤리조트",
    "JAM": "제이미성형외과",
    "SLA": "신라호텔",
    "SHR": "SHR",
    "OurDigital": "OurDigital",
    "DIN": "D.intelligence Co., Ltd. (internal)",
}

# ── Corporate Fact Sheet ───────────────────────────────────────
# Source: knowledge-base/canon/fact-sheet.md v1.0 (2026-05-17 APPROVED)

CORPORATE = {
    "name_kr": "주식회사 디인텔리전스",
    "name_kr_short": "㈜디인텔리전스",
    "name_en": "D.intelligence Co., Ltd.",
    "biz_reg_no": "458-88-01899",
    "corp_reg_no": "110111-7449930",
    "ceo_kr": "임명재",
    "ceo_en": "Andrew Yim",
    "ceo_title_kr": "대표이사",
    "ceo_title_en": "CEO, D.intelligence Co., Ltd.",
    "address_kr": "경기도 성남시 수정구 창업로 43 판교글로벌비즈센터 업무동 1층 36호 (13449)",
    "address_en": "43 Changeop-ro, Sujeong-gu, Seongnam-si, Gyeonggi-do, Republic of Korea (13449)",
    "building_en": "Pangyo Global Business Center #36",
    "website": "https://dintelligence.co.kr",
    "email_contact": "info@dintelligence.co.kr",
    "email_ceo": "andrew.yim@dintelligence.co.kr",
    "founded": "2020-04-14",
}

# Subsidiary (Lab) — operates the OurDigital brand. D.intelligence canon refs only.
LAB = {
    "name_kr": "디인텔리전스 랩",
    "name_en": "D.intelligence Lab",
    "service_brand": "OurDigital",  # External-facing brand for SMB/coaching/training
    "biz_reg_no": "110-09-66786",
    "address_kr": "경기도 성남시 수정구 창업로 43 판교글로벌비즈센터 업무동 1층 128호 (13449)",
    "website": "https://ourdigital.org",
    "email_contact": "support@ourdigital.org",
}

# ── Prohibited Expressions ──────────────────────────────────────
# Reference: knowledge-base/canon/brand-canon.md §8 + gotcha/01_outdated-facts.md #7
PROHIBITED_WORDS = [
    # Exaggeration
    "획기적", "혁신적", "놀라운", "독보적", "최고의",
    # Guarantee
    "반드시", "확실히", "무조건", "100%", "보장",
    # Identity (D.intelligence is a partner, not an agency)
    "대행사", "에이전시", "바이럴",
    # Outdated brand character (OurDigital territory)
    "마케팅 주치의", "지혜로운 상담 마케팅 주치의",
    # Foreign-word literal translations (use 진단/프레임워크/인사이트 instead)
    "감사 보고서", "감사 리포트", "감사 결과", "뼈대", "골격", "통찰력",
    # Outdated company facts
    "송파테라타워", "황새울로", "D.HIVE",
]

# Standard foreign-term translations (must use the "preferred" form in D.intelligence content)
TRANSLATION_STANDARDS = {
    "audit": "진단",          # ❌ 감사
    "framework": "프레임워크",  # ❌ 뼈대, 골격
    "insight": "인사이트",     # ❌ 통찰력
    "benchmark": "벤치마크",
    "stakeholder": "이해관계자",
}

# Adjacent services — Courses is intentionally absent (transferred to OurDigital, 2026-05-17)
ADJACENT_SERVICES = {
    "1Day Clinic": "Quick Diagnosis — Analysis Phase 경량 버전",
    "Magazine D.": "Insights Channel — 마케팅 인사이트 매거진",
    "Newsletter": "Regular Updates — 정기 뉴스레터",
}