our-claude-skills/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md

name, description, version, author, environment

name	description	version	author	environment
ourdigital-brand-guide	OurDigital 브랜드 기준 및 스타일 가이드 참조 스킬. Activated with "ourdigital" keyword for brand-related queries. Triggers (ourdigital or our prefix): - "ourdigital brand guide", "our brand guide" - "ourdigital 브랜드 가이드", "our 브랜드 가이드" - "ourdigital 톤앤매너", "our 톤앤매너" - "ourdigital style check", "our style check" Features: - Brand foundation & values reference - Writing style guidelines (Korean/English) - Visual identity & color palette - Channel-specific tone mapping - Brand compliance checking	1.0	OurDigital	Desktop

OurDigital Brand Guide

Reference skill for OurDigital brand standards, writing style, and visual identity.

Activation

Activate with "ourdigital" or "our" prefix:

• "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
• "ourdigital 톤앤매너 체크" / "our 톤앤매너"
• "our brand guide", "our style check"

Brand Foundation

Core Identity

Element	Content
Brand Name	OurDigital Clinic
Tagline	우리 디지털 클리닉 | Your Digital Health Partner
Mission	디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체
Promise	진단-처방-측정 가능한 성장

Core Values

가치	English	클리닉 메타포
데이터 중심	Data-driven	정밀 검사
실행 지향	In-Action	실행 가능한 처방
마케팅 과학	Marketing Science	근거 중심 의학

Brand Philosophy

"Precision + Empathy + Evidence"

Channel Tone Matrix

Channel	Domain	Personality	Tone
Main Hub	ourdigital.org	Professional & Confident	Data-driven, Solution-oriented
Blog	blog.ourdigital.org	Analytical & Personal	Educational, Thought-provoking
Journal	journal.ourdigital.org	Conversational & Poetic	Reflective, Cultural Observer
OurStory	ourstory.day	Intimate & Reflective	Authentic, Personal Journey

Writing Style Characteristics

Korean (한국어)

1. 철학-기술 융합체: 기술 분석과 실존적 질문을 자연스럽게 결합
2. 역설 활용: 긴장과 모순 구조로 논증 전개
3. 수사적 질문: 선언적 권위보다 질문을 통한 참여
4. 우울한 낙관주의: 불안과 상실을 인정하되 절망하지 않음

English

1. Philosophical-Technical Hybridization: Technical content with human implications
2. Paradox as Device: Structure arguments around tensions
3. Rhetorical Questions: Interrogative engagement over authority
4. Melancholic Optimism: Acknowledge anxiety without despair

Do's and Don'ts

Do's:

• Use paradox to structure arguments
• Ask rhetorical questions to engage readers
• Connect technical content to human implications
• Blend Korean and English naturally for technical terms
• Reference historical context and generational shifts

Don'ts:

• Avoid purely declarative, authoritative tone
• Don't separate technical analysis from cultural impact
• Avoid simplistic or overly optimistic narratives
• Don't provide prescriptive conclusions without exploration

Visual Identity

Primary Colors

Token	Color	HEX	Usage
--d-black	D.Black	#221814	Footer, dark backgrounds
--d-olive	D.Olive	#cedc00	Primary accent, CTA buttons
--d-green	D.Green	#287379	Links hover, secondary accent
--d-blue	D.Blue	#0075c0	Links
--d-beige	D.Beige	#f2f2de	Light text on dark
--d-gray	D.Gray	#ebebeb	Alt backgrounds

Typography

• Korean: Noto Sans KR
• English: Noto Sans, Inter
• Grid: 12-column responsive layout

Brand Compliance Check

When reviewing content, verify:

1. Tone Match: Does it match the channel's personality?
2. Value Alignment: Reflects Data-driven, In-Action, Marketing Science?
3. Philosophy Check: Precision + Empathy + Evidence present?
4. Language Style: Appropriate blend of Korean/English terms?
5. Visual Consistency: Uses approved color palette?

Quick Reference

Key Messages

Use	Message
Tagline	우리 디지털 클리닉 | Your Digital Health Partner
Value Prop	데이터로 진단하고, 실행으로 처방합니다
Process	진단 → 처방 → 측정
Differentiator	25년 경험의 마케팅 사이언티스트

CTA Patterns

Context	CTA
General	무료 상담 신청하기
SEO	SEO 진단 신청하기
Content	콘텐츠 전략 상담 신청하기

References

See shared/references/ for detailed guides:

• brand-foundation.md - Complete brand identity
• writing-style.md - Detailed writing guidelines
• color-palette.md - Full color system with CSS variables