Andrew Yim
d1cd1298a8
Pipeline Orchestrator: - Add 07-pipeline-orchestrator skill with code/CLAUDE.md and desktop/SKILL.md - Add /reference-curator-pipeline slash command for full workflow automation - Add pipeline_runs and pipeline_iteration_tracker tables to schema.sql - Add v_pipeline_status and v_pipeline_iterations views - Add pipeline_config.yaml configuration template - Update AGENTS.md with Reference Curator Skills section - Update claude-project files with pipeline documentation Skill Format Refactoring: - Extract YAML frontmatter from SKILL.md files to separate skill.yaml - Add tools/ directories with MCP tool documentation - Update SKILL-FORMAT-REQUIREMENTS.md with new structure - Add migrate-skill-structure.py script for format conversion Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2.6 KiB
2.6 KiB
SEO Local Audit
Purpose
Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.
Core Capabilities
- NAP Consistency - Cross-platform verification
- GBP Optimization - Profile completeness check
- Citation Audit - Directory presence
- Schema Validation - LocalBusiness markup
MCP Tool Usage
mcp__firecrawl__scrape: Extract NAP from website
mcp__perplexity__search: Find citations and directories
mcp__notion__create-page: Save audit findings
Workflow
1. Gather Business Info
Collect from client:
- Business name (exact)
- Full address
- Phone number (local preferred)
- Website URL
- GBP listing URL
2. Website NAP Check
Scrape website for NAP mentions:
- Header/footer
- Contact page
- About page
- Schema markup
3. Citation Discovery
Search for business mentions:
- "[Business Name] [City]"
- Phone number search
- Address search
4. GBP Review
Manual checklist:
- Profile completeness
- Category accuracy
- Photo presence
- Review responses
- Post recency
5. Schema Check
Validate LocalBusiness markup presence and accuracy.
GBP Optimization Checklist
- Business name matches website
- Complete address with suite/unit
- Local phone number (not toll-free)
- Accurate business hours
- Primary + secondary categories set
- Business description complete
- 10+ photos uploaded
- Recent post (within 7 days)
- Reviews responded to
Citation Priority
| Platform | Priority |
|---|---|
| Google Business Profile | Critical |
| Apple Maps | High |
| Bing Places | High |
| Yelp | High |
| Medium | |
| Industry directories | Medium |
Output Format
## Local SEO Audit: [Business]
### NAP Consistency: X/10
| Source | Name | Address | Phone |
|--------|------|---------|-------|
| Website | ✓/✗ | ✓/✗ | ✓/✗ |
| GBP | ✓/✗ | ✓/✗ | ✓/✗ |
### GBP Score: X/10
[Checklist results]
### Citations Found: X
- Consistent: X
- Inconsistent: X
### LocalBusiness Schema
- Present: Yes/No
- Valid: Yes/No
### Priority Actions
1. [Fix recommendations]
Limitations
- GBP data requires manual access
- Citation discovery limited to searchable sources
- Cannot update external directories
Notion Output (Required)
All audit reports MUST be saved to OurDigital SEO Audit Log:
- Database ID:
2c8581e5-8a1e-8035-880b-e38cefc2f3ef - Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
- Language: Korean with English technical terms
- Audit ID Format: [TYPE]-YYYYMMDD-NNN