ourdigital/our-claude-skills
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our-claude-skills/custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md
Andrew Yim b6a478e1df feat: Add installation tool, Claude.ai export, and skill standardization (#1) 
## Summary

- Add portable installation tool (`install.sh`) for cross-machine setup
- Add Claude.ai export files with proper YAML frontmatter
- Add multi-agent-guide v2.0 with consolidated framework template
- Rename `00-claude-code-setting` → `00-our-settings-audit` (avoid reserved word)
- Add YAML frontmatter to 25+ SKILL.md files for Claude Desktop compatibility

## Commits Included

- `93f604a` feat: Add portable installation tool for cross-machine setup
- `9b84104` feat: Add Claude.ai export for portable skill installation
- `f7ab973` fix: Add YAML frontmatter to Claude.ai export files
- `3fed49a` feat(multi-agent-guide): Add v2.0 with consolidated framework
- `3be26ef` refactor: Rename settings-audit skill and add YAML frontmatter

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-02-03 16:48:06 +07:00

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name, description
name description
ourdigital-brand-guide OurDigital brand standards and style guide. Triggers (ourdigital or our prefix): - "our brand guide", "our 브랜드 가이드", "our 톤앤매너"

OurDigital Brand Guide

Purpose: Brand standards and style Triggers: Use "our" or "ourdigital" prefix

OurDigital Brand Guide

Reference skill for OurDigital brand standards, writing style, and visual identity.

Activation

Activate with "ourdigital" or "our" prefix:

  • "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
  • "ourdigital 톤앤매너 체크" / "our 톤앤매너"
  • "our brand guide", "our style check"

Brand Foundation

Core Identity

Element Content
Brand Name OurDigital Clinic
Tagline 우리 디지털 클리닉 | Your Digital Health Partner
Mission 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체
Promise 진단-처방-측정 가능한 성장

Core Values

가치 English 클리닉 메타포
데이터 중심 Data-driven 정밀 검사
실행 지향 In-Action 실행 가능한 처방
마케팅 과학 Marketing Science 근거 중심 의학

Brand Philosophy

"Precision + Empathy + Evidence"

Channel Tone Matrix

Channel Domain Personality Tone
Main Hub ourdigital.org Professional & Confident Data-driven, Solution-oriented
Blog blog.ourdigital.org Analytical & Personal Educational, Thought-provoking
Journal journal.ourdigital.org Conversational & Poetic Reflective, Cultural Observer
OurStory ourstory.day Intimate & Reflective Authentic, Personal Journey

Writing Style Characteristics

Korean (한국어)

  1. 철학-기술 융합체: 기술 분석과 실존적 질문을 자연스럽게 결합
  2. 역설 활용: 긴장과 모순 구조로 논증 전개
  3. 수사적 질문: 선언적 권위보다 질문을 통한 참여
  4. 우울한 낙관주의: 불안과 상실을 인정하되 절망하지 않음

English

  1. Philosophical-Technical Hybridization: Technical content with human implications
  2. Paradox as Device: Structure arguments around tensions
  3. Rhetorical Questions: Interrogative engagement over authority
  4. Melancholic Optimism: Acknowledge anxiety without despair

Do's and Don'ts

Do's:

  • Use paradox to structure arguments
  • Ask rhetorical questions to engage readers
  • Connect technical content to human implications
  • Blend Korean and English naturally for technical terms
  • Reference historical context and generational shifts

Don'ts:

  • Avoid purely declarative, authoritative tone
  • Don't separate technical analysis from cultural impact
  • Avoid simplistic or overly optimistic narratives
  • Don't provide prescriptive conclusions without exploration

Visual Identity

Primary Colors

Token Color HEX Usage
--d-black D.Black #221814 Footer, dark backgrounds
--d-olive D.Olive #cedc00 Primary accent, CTA buttons
--d-green D.Green #287379 Links hover, secondary accent
--d-blue D.Blue #0075c0 Links
--d-beige D.Beige #f2f2de Light text on dark
--d-gray D.Gray #ebebeb Alt backgrounds

Typography

  • Korean: Noto Sans KR
  • English: Noto Sans, Inter
  • Grid: 12-column responsive layout

Brand Compliance Check

When reviewing content, verify:

  1. Tone Match: Does it match the channel's personality?
  2. Value Alignment: Reflects Data-driven, In-Action, Marketing Science?
  3. Philosophy Check: Precision + Empathy + Evidence present?
  4. Language Style: Appropriate blend of Korean/English terms?
  5. Visual Consistency: Uses approved color palette?

Quick Reference

Key Messages

Use Message
Tagline 우리 디지털 클리닉 | Your Digital Health Partner
Value Prop 데이터로 진단하고, 실행으로 처방합니다
Process 진단 → 처방 → 측정
Differentiator 25년 경험의 마케팅 사이언티스트

CTA Patterns

Context CTA
General 무료 상담 신청하기
SEO SEO 진단 신청하기

[... see full documentation for more ...]

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