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Andrew Yim f0a1453918 feat(skills): Add mandatory Notion output requirement to all audit skills

All SEO (10-18) and GTM (20-21) skills now require saving reports to:
- Database: OurDigital SEO Audit Log (2c8581e5-8a1e-8035-880b-e38cefc2f3ef)
- Format: Korean content with English technical terms
- Audit ID: [TYPE]-YYYYMMDD-NNN

Updated files:
- 9 SEO skills (code/CLAUDE.md + desktop/SKILL.md)
- 2 GTM skills (code/CLAUDE.md + desktop/SKILL.md)

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

2025-12-22 02:16:26 +09:00

2.9 KiB

Raw Blame History

name: seo-local-audit version: 1.0.0 description: Local SEO auditor for NAP consistency, Google Business Profile, citations, and LocalBusiness schema. Triggers: local SEO, Google Business Profile, GBP, NAP, citations, local rankings. allowed-tools: mcp__firecrawl__, mcp__perplexity__, mcp__notion__*

SEO Local Audit

Purpose

Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.

Core Capabilities

NAP Consistency - Cross-platform verification
GBP Optimization - Profile completeness check
Citation Audit - Directory presence
Schema Validation - LocalBusiness markup

MCP Tool Usage

mcp__firecrawl__scrape: Extract NAP from website
mcp__perplexity__search: Find citations and directories
mcp__notion__create-page: Save audit findings

Workflow

1. Gather Business Info

Collect from client:

Business name (exact)
Full address
Phone number (local preferred)
Website URL
GBP listing URL

2. Website NAP Check

Scrape website for NAP mentions:

Header/footer
Contact page
About page
Schema markup

3. Citation Discovery

Search for business mentions:

"[Business Name] [City]"
Phone number search
Address search

4. GBP Review

Manual checklist:

Profile completeness
Category accuracy
Photo presence
Review responses
Post recency

5. Schema Check

Validate LocalBusiness markup presence and accuracy.

GBP Optimization Checklist

Business name matches website
Complete address with suite/unit
Local phone number (not toll-free)
Accurate business hours
Primary + secondary categories set
Business description complete
10+ photos uploaded
Recent post (within 7 days)
Reviews responded to

Citation Priority

Platform	Priority
Google Business Profile	Critical
Apple Maps	High
Bing Places	High
Yelp	High
Facebook	Medium
Industry directories	Medium

Output Format

## Local SEO Audit: [Business]

### NAP Consistency: X/10
| Source | Name | Address | Phone |
|--------|------|---------|-------|
| Website | ✓/✗ | ✓/✗ | ✓/✗ |
| GBP | ✓/✗ | ✓/✗ | ✓/✗ |

### GBP Score: X/10
[Checklist results]

### Citations Found: X
- Consistent: X
- Inconsistent: X

### LocalBusiness Schema
- Present: Yes/No
- Valid: Yes/No

### Priority Actions
1. [Fix recommendations]

Limitations

GBP data requires manual access
Citation discovery limited to searchable sources
Cannot update external directories

Notion Output (Required)

All audit reports MUST be saved to OurDigital SEO Audit Log:

Database ID: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
Language: Korean with English technical terms
Audit ID Format: [TYPE]-YYYYMMDD-NNN

2.9 KiB Raw Blame History