Files
our-claude-skills/custom-skills/34-seo-reporting-dashboard/desktop/tools/semrush.md
Andrew Yim e527fb4b0f feat(seo-skills): multi-backend Data Source Selection (#7)
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task
backend menu across all 14 SEO skills. Each skill now lists every
capable MCP in allowed-tools and documents how to pick between
Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC
in its SKILL.md Data Source Selection section.

Tool stubs (~40 new files) populated per skill with capability
deltas, call patterns, and explicit "not for this skill when"
callouts so the menu is self-correcting.

Skills affected: 19-keyword-strategy, 20-serp-analysis,
21-position-tracking, 22-link-building, 23-content-strategy,
24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility,
28-knowledge-graph, 31-competitor-intel, 32-crawl-budget,
33-migration-planner, 34-reporting-dashboard.

Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-14 03:15:32 +09:00

1.7 KiB

Semrush MCP

In the reporting dashboard, Semrush is the default for organic traffic, traffic value, visibility, and period-over-period traffic deltas.

Call pattern: discovery → get_report_schemaexecute_report.

Tools used in dashboard sections

Section Report
Health score header (organic traffic) overview_research
Traffic value (USD) overview_research
Visibility / ranking distribution tracking_research, organic_research
Period-over-period delta trends_research
Competitor benchmark cards organic_research (per competitor)
Authority Score (DR alternate) backlink_research

Example

mcp__semrush__overview_research(query="<domain>", database="us")
mcp__semrush__trends_research(query="<domain>", database="us")
mcp__semrush__organic_research(query="<competitor>", database="us")

Korean market: database="kr". Always state the database used in the dashboard's Sources subsection.

Strengths for the dashboard

  • Cleanest combined traffic + traffic-value + visibility snapshot per domain.
  • trends_research returns period-over-period directly — feeds delta arrows in the executive summary.
  • Cross-database calls enable multi-market dashboards without per-market vendor switching.

Reporting rule

Whenever Semrush feeds a section, list it in the report's Sources subsection (e.g., Organic traffic: Semrush overview_research (database=us)). Keep database value visible — it changes the numbers.

Not for this skill when

  • Backlinks / DR section — Ahrefs.
  • AI visibility / Brand Radar section — Ahrefs.
  • First-party clicks / impressions / CTR — GSC.
  • GA4 / GBP / technical-health sections — OurSEO CLI.