b6a478e1df
## Summary - Add portable installation tool (`install.sh`) for cross-machine setup - Add Claude.ai export files with proper YAML frontmatter - Add multi-agent-guide v2.0 with consolidated framework template - Rename `00-claude-code-setting` → `00-our-settings-audit` (avoid reserved word) - Add YAML frontmatter to 25+ SKILL.md files for Claude Desktop compatibility ## Commits Included - `93f604a` feat: Add portable installation tool for cross-machine setup - `9b84104` feat: Add Claude.ai export for portable skill installation - `f7ab973` fix: Add YAML frontmatter to Claude.ai export files - `3fed49a` feat(multi-agent-guide): Add v2.0 with consolidated framework - `3be26ef` refactor: Rename settings-audit skill and add YAML frontmatter Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2.8 KiB
2.8 KiB
name, description
| name | description |
|---|---|
| seo-local-audit | Local business SEO auditor for NAP consistency, Google Business Profile, and citations. Triggers: local SEO, NAP audit, Google Business Profile, GBP optimization, local citations. |
SEO Local Audit
Purpose
Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.
Core Capabilities
- NAP Consistency - Cross-platform verification
- GBP Optimization - Profile completeness check
- Citation Audit - Directory presence
- Schema Validation - LocalBusiness markup
MCP Tool Usage
mcp__firecrawl__scrape: Extract NAP from website
mcp__perplexity__search: Find citations and directories
mcp__notion__create-page: Save audit findings
Workflow
1. Gather Business Info
Collect from client:
- Business name (exact)
- Full address
- Phone number (local preferred)
- Website URL
- GBP listing URL
2. Website NAP Check
Scrape website for NAP mentions:
- Header/footer
- Contact page
- About page
- Schema markup
3. Citation Discovery
Search for business mentions:
- "[Business Name] [City]"
- Phone number search
- Address search
4. GBP Review
Manual checklist:
- Profile completeness
- Category accuracy
- Photo presence
- Review responses
- Post recency
5. Schema Check
Validate LocalBusiness markup presence and accuracy.
GBP Optimization Checklist
- Business name matches website
- Complete address with suite/unit
- Local phone number (not toll-free)
- Accurate business hours
- Primary + secondary categories set
- Business description complete
- 10+ photos uploaded
- Recent post (within 7 days)
- Reviews responded to
Citation Priority
| Platform | Priority |
|---|---|
| Google Business Profile | Critical |
| Apple Maps | High |
| Bing Places | High |
| Yelp | High |
| Medium | |
| Industry directories | Medium |
Output Format
## Local SEO Audit: [Business]
### NAP Consistency: X/10
| Source | Name | Address | Phone |
|--------|------|---------|-------|
| Website | ✓/✗ | ✓/✗ | ✓/✗ |
| GBP | ✓/✗ | ✓/✗ | ✓/✗ |
### GBP Score: X/10
[Checklist results]
### Citations Found: X
- Consistent: X
- Inconsistent: X
### LocalBusiness Schema
- Present: Yes/No
- Valid: Yes/No
### Priority Actions
1. [Fix recommendations]
Limitations
- GBP data requires manual access
- Citation discovery limited to searchable sources
- Cannot update external directories
Notion Output (Required)
All audit reports MUST be saved to OurDigital SEO Audit Log:
- Database ID:
2c8581e5-8a1e-8035-880b-e38cefc2f3ef - Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
- Language: Korean with English technical terms
- Audit ID Format: [TYPE]-YYYYMMDD-NNN