Files
our-claude-skills/custom-skills/60-gtm-audit
Andrew Yim c287ca3340 feat: update GTM skills triad with field-tested improvements
gtm-audit (60):
- Added Mode D rule: check elements for IDs before designing CSS triggers

gtm-editor (61):
- Added "Tagging Workflow: dataLayer First" section — always suggest
  dataLayer push code for developers before creating GTM triggers
- Added multi-language snippets (JS, React, Vue, PHP)
- Added "Trigger Design: IDs First" section — prefer element IDs,
  ask user to add IDs before falling back to CSS selectors
- Added ID naming convention: [section]-[element]-[action]
- Added decision tree for trigger selection

gtm-validator (62):
- Flag CSS-based triggers as fragility risk during QA
- Recommend adding IDs instead of finding alternative CSS selectors

Based on field testing with ourdigital.org GTM-N9TPJW container.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-17 21:55:50 +09:00
..

OurDigital GTM Audit

Lightweight Google Tag Manager audit toolkit powered by Playwright.

Note

: For comprehensive GTM management including dataLayer tag generation, see 14-ourdigital-gtm-manager.

Features

  • Container Detection: Verify GTM installation, position, and duplicates
  • DataLayer Validation: Event structure, types, sequence checking
  • Form Tracking: Form discovery, field analysis, event verification
  • E-commerce Checkout: Full funnel flow simulation and validation
  • Multi-Platform: GA4, Meta Pixel, LinkedIn, Google Ads, Kakao, Naver

Installation

# Clone or download
cd gtm-audit-claude-code

# Install dependencies
pip install -r requirements.txt

# Install Playwright browsers
playwright install chromium

Usage

# Full audit
python gtm_audit.py --url "https://yoursite.com" --journey full

# Specific container validation
python gtm_audit.py --url "https://yoursite.com" --container "GTM-XXXXXX"

# Form tracking only
python gtm_audit.py --url "https://yoursite.com/contact" --journey form

# E-commerce checkout
python gtm_audit.py --url "https://yoursite.com/cart" --journey checkout

Options

Option Description Default
--url Target URL (required) -
--container Expected GTM container ID None
--journey Audit type: pageview, scroll, form, checkout, datalayer, full full
--output Output file path gtm_audit_report.json
--timeout Page load timeout (ms) 30000
--headless Run browser headless True

Output

Generates JSON report with:

  • Container status
  • DataLayer events and validation issues
  • Form analysis and tracking readiness
  • Checkout flow analysis
  • Network requests by destination
  • Recommendations and checklist

Using with Claude Code

This project includes a CLAUDE.md file optimized for use with Claude Code.

# In your terminal
claude

# Then ask Claude to run audits
> Run a GTM audit on https://example.com
> Check the form tracking on https://example.com/contact
> Analyze the checkout flow issues in the latest report

Documentation

See docs/ folder for:

  • GA4 event specifications
  • E-commerce dataLayer schemas
  • Form tracking patterns
  • Checkout flow sequences
  • Common issues and fixes

License

MIT