Files
our-claude-skills/.claude/commands/seo-local.md
Andrew Yim eea49f9f8c refactor(skills): Restructure skills to dual-platform architecture
Major refactoring of ourdigital-custom-skills with new numbering system:

## Structure Changes
- Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions
- New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie

## Skill Reorganization
- 01-notion-organizer (from 02)
- 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway)
- 20-21: GTM audit and manager
- 30-32: OurDigital designer, research, presentation
- 40-41: Jamie brand editor and audit

## New Files
- .claude/commands/: Slash command definitions for all skills
- CLAUDE.md: Updated with new skill structure documentation
- REFACTORING_PLAN.md: Migration documentation
- COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs

## Removed
- Old skill directories (02-05, 10-14, 20-21 old numbering)
- Consolidated into new structure with _archive/ for reference

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2025-12-22 01:58:24 +09:00

1.1 KiB

SEO Local Audit

Local SEO audit for NAP consistency, Google Business Profile, and citations.

Triggers

  • "local SEO audit", "check NAP", "GBP audit"

Capabilities (Guidance-based)

  1. NAP Consistency - Name, Address, Phone verification across web
  2. GBP Optimization - Google Business Profile completeness
  3. Citation Audit - Directory listings verification
  4. Local Schema - LocalBusiness markup validation

Audit Checklist

NAP Consistency

  • Business name matches exactly across all platforms
  • Address format is consistent (Suite vs Ste, etc.)
  • Phone number format matches (with/without country code)

Google Business Profile

  • All categories properly selected
  • Business hours accurate and complete
  • Photos uploaded (logo, cover, interior, exterior)
  • Q&A section monitored
  • Reviews responded to

Citations

  • Major directories (Yelp, Yellow Pages, etc.)
  • Industry-specific directories
  • Local chamber of commerce
  • Social media profiles

Tools to Use

  • Google Business Profile Manager
  • Moz Local / BrightLocal for citation audit
  • Schema.org validator for LocalBusiness markup