Files
our-claude-skills/ourdigital-custom-skills/20-gtm-audit/README.md
Andrew Yim eea49f9f8c refactor(skills): Restructure skills to dual-platform architecture
Major refactoring of ourdigital-custom-skills with new numbering system:

## Structure Changes
- Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions
- New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie

## Skill Reorganization
- 01-notion-organizer (from 02)
- 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway)
- 20-21: GTM audit and manager
- 30-32: OurDigital designer, research, presentation
- 40-41: Jamie brand editor and audit

## New Files
- .claude/commands/: Slash command definitions for all skills
- CLAUDE.md: Updated with new skill structure documentation
- REFACTORING_PLAN.md: Migration documentation
- COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs

## Removed
- Old skill directories (02-05, 10-14, 20-21 old numbering)
- Consolidated into new structure with _archive/ for reference

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2025-12-22 01:58:24 +09:00

2.3 KiB

OurDigital GTM Audit

Lightweight Google Tag Manager audit toolkit powered by Playwright.

Note

: For comprehensive GTM management including dataLayer tag generation, see 14-ourdigital-gtm-manager.

Features

  • Container Detection: Verify GTM installation, position, and duplicates
  • DataLayer Validation: Event structure, types, sequence checking
  • Form Tracking: Form discovery, field analysis, event verification
  • E-commerce Checkout: Full funnel flow simulation and validation
  • Multi-Platform: GA4, Meta Pixel, LinkedIn, Google Ads, Kakao, Naver

Installation

# Clone or download
cd gtm-audit-claude-code

# Install dependencies
pip install -r requirements.txt

# Install Playwright browsers
playwright install chromium

Usage

# Full audit
python gtm_audit.py --url "https://yoursite.com" --journey full

# Specific container validation
python gtm_audit.py --url "https://yoursite.com" --container "GTM-XXXXXX"

# Form tracking only
python gtm_audit.py --url "https://yoursite.com/contact" --journey form

# E-commerce checkout
python gtm_audit.py --url "https://yoursite.com/cart" --journey checkout

Options

Option Description Default
--url Target URL (required) -
--container Expected GTM container ID None
--journey Audit type: pageview, scroll, form, checkout, datalayer, full full
--output Output file path gtm_audit_report.json
--timeout Page load timeout (ms) 30000
--headless Run browser headless True

Output

Generates JSON report with:

  • Container status
  • DataLayer events and validation issues
  • Form analysis and tracking readiness
  • Checkout flow analysis
  • Network requests by destination
  • Recommendations and checklist

Using with Claude Code

This project includes a CLAUDE.md file optimized for use with Claude Code.

# In your terminal
claude

# Then ask Claude to run audits
> Run a GTM audit on https://example.com
> Check the form tracking on https://example.com/contact
> Analyze the checkout flow issues in the latest report

Documentation

See docs/ folder for:

  • GA4 event specifications
  • E-commerce dataLayer schemas
  • Form tracking patterns
  • Checkout flow sequences
  • Common issues and fixes

License

MIT