Andrew Yim
eea49f9f8c
Major refactoring of ourdigital-custom-skills with new numbering system: ## Structure Changes - Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions - New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie ## Skill Reorganization - 01-notion-organizer (from 02) - 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway) - 20-21: GTM audit and manager - 30-32: OurDigital designer, research, presentation - 40-41: Jamie brand editor and audit ## New Files - .claude/commands/: Slash command definitions for all skills - CLAUDE.md: Updated with new skill structure documentation - REFACTORING_PLAN.md: Migration documentation - COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs ## Removed - Old skill directories (02-05, 10-14, 20-21 old numbering) - Consolidated into new structure with _archive/ for reference 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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SEO Audit Quick Reference Card
Instant Commands
Site Audits
Perform full SEO audit for https://example.com
Check technical SEO for https://example.com
Analyze robots.txt for example.com
Validate sitemap at https://example.com/sitemap.xml
Schema Operations
Validate schema markup on https://example.com
Generate Organization schema for [Company Name], URL: [URL]
Generate LocalBusiness schema for [Business Name], Address: [Address], Hours: [Hours]
Generate Article schema for [Title], Author: [Name], Published: [Date]
Generate FAQPage schema with these Q&As: [Questions and Answers]
Performance
Check Core Web Vitals for https://example.com
Analyze page speed issues on https://example.com
Local SEO
Local SEO audit for [Business Name] in [City]
Check NAP consistency for [Business Name]
Competitive Analysis
Compare SEO between https://site1.com and https://site2.com
Analyze top 10 results for "[keyword]"
Export & Reporting
Export findings to Notion
Create SEO audit report for [URL]
Summarize audit findings with priorities
Schema Validation Checklist
Organization
- name (required)
- url (required)
- logo (recommended)
- sameAs (recommended)
- contactPoint (recommended)
LocalBusiness
- name (required)
- address (required)
- telephone (recommended)
- openingHours (recommended)
- geo (recommended)
Article
- headline (required)
- author (required)
- datePublished (required)
- image (recommended)
- publisher (recommended)
Product
- name (required)
- image (recommended)
- description (recommended)
- offers (recommended)
FAQPage
- mainEntity (required)
- Question with name (required)
- acceptedAnswer (required)
Core Web Vitals Targets
| Metric | Good | Improve | Poor |
|---|---|---|---|
| LCP | <2.5s | 2.5-4s | >4s |
| CLS | <0.1 | 0.1-0.25 | >0.25 |
| INP | <200ms | 200-500ms | >500ms |
| FCP | <1.8s | 1.8-3s | >3s |
| TTFB | <800ms | 800ms-1.8s | >1.8s |
Priority Levels
| Priority | Examples |
|---|---|
| Critical | Site blocked, 5xx errors, no HTTPS |
| High | Missing titles, schema errors, broken links |
| Medium | Missing alt text, thin content, no OG tags |
| Low | URL structure, minor schema issues |
Notion Database ID
OurDigital SEO Audit Log: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
MCP Tools Reference
| Tool | Usage |
|---|---|
| firecrawl_scrape | Single page analysis |
| firecrawl_map | Site structure discovery |
| firecrawl_crawl | Full site crawl |
| perplexity search | Research & competitive analysis |
| notion API-post-page | Create findings |
| fetch | Get robots.txt, sitemap |