directory changes and restructuring

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custom-skills/16-seo-search-console/desktop/SKILL.md

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+---
+name: seo-search-console
+version: 1.0.0
+description: Google Search Console data analyzer for rankings, CTR, impressions, and index coverage. Triggers: Search Console, GSC, rankings, search performance, impressions, CTR.
+allowed-tools: mcp__perplexity__*, mcp__notion__*
+---
+
+# SEO Search Console
+
+## Purpose
+
+Analyze Google Search Console data: search performance (queries, pages, CTR, position), sitemap status, and index coverage.
+
+## Core Capabilities
+
+1. **Performance Analysis** - Clicks, impressions, CTR, position
+2. **Query Analysis** - Top search queries
+3. **Page Performance** - Best/worst performing pages
+4. **Index Coverage** - Crawl and index issues
+5. **Sitemap Status** - Submission and processing
+
+## Data Collection
+
+### Option 1: User Provides Data
+Request GSC export from user:
+1. Go to Search Console > Performance
+2. Export data (CSV or Google Sheets)
+3. Share with assistant
+
+### Option 2: User Describes Data
+User verbally provides:
+- Top queries and positions
+- CTR trends
+- Coverage issues
+
+## Analysis Framework
+
+### Performance Metrics
+
+| Metric | What It Measures | Good Benchmark |
+|--------|------------------|----------------|
+| Clicks | User visits from search | Trending up |
+| Impressions | Search appearances | High for target keywords |
+| CTR | Click-through rate | 2-5% average |
+| Position | Average ranking | <10 for key terms |
+
+### Query Analysis
+
+Identify:
+- **Winners** - High position, high CTR
+- **Opportunities** - High impressions, low CTR
+- **Quick wins** - Position 8-20, low effort to improve
+
+### Page Analysis
+
+Categorize:
+- **Top performers** - High clicks, good CTR
+- **Underperformers** - High impressions, low CTR
+- **Declining** - Down vs previous period
+
+## Workflow
+
+1. Collect GSC data from user
+2. Analyze performance trends
+3. Identify top queries and pages
+4. Find optimization opportunities
+5. Check for coverage issues
+6. Provide actionable recommendations
+
+## Output Format
+
+```markdown
+## Search Console Analysis: [Site]
+
+### Overview (Last 28 Days)
+| Metric | Value | vs Previous |
+|--------|-------|-------------|
+| Clicks | X | +X% |
+| Impressions | X | +X% |
+| CTR | X% | +X% |
+| Position | X | +X |
+
+### Top Queries
+| Query | Clicks | Position | Opportunity |
+|-------|--------|----------|-------------|
+
+### Top Pages
+| Page | Clicks | CTR | Status |
+|------|--------|-----|--------|
+
+### Opportunities
+1. [Query with high impressions, low CTR]
+2. [Page ranking 8-20 that can improve]
+
+### Issues
+- [Coverage problems]
+- [Sitemap issues]
+
+### Recommendations
+1. [Priority action]
+```
+
+## Common Issues
+
+| Issue | Impact | Fix |
+|-------|--------|-----|
+| Low CTR on high-impression query | Lost traffic | Improve title/description |
+| Declining positions | Traffic loss | Update content, build links |
+| Not indexed pages | No visibility | Fix crawl issues |
+| Sitemap errors | Discovery problems | Fix sitemap XML |
+
+## Limitations
+
+- Requires user to provide GSC data
+- API access needs service account setup
+- Data has 2-3 day delay
+- Limited to verified properties