[brand] Core Values 수정: In-Action 유지 (Performance-driven → In-Action 복원)

In-Action은 OurDigital 서비스 태그라인 체계의 핵심:
SEO in Action, Brand in Action, Performance in Action, Data in Action

Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
This commit is contained in:
2026-04-06 00:33:59 +09:00
parent 7c8dbaeb78
commit 292cd132c2
6 changed files with 11 additions and 11 deletions

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@@ -48,7 +48,7 @@ Activate with "ourdigital" or "our" prefix:
| 가치 | English | 클리닉 메타포 |
|------|---------|--------------|
| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 |
| 실행 지향 | In-Action | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 체질 개선 |
### Brand Philosophy
@@ -120,7 +120,7 @@ When reviewing content, verify:
1. **Brand Name**: Uses OurDigital Clinic (not Lab/연구소)?
2. **Tone Match**: Does it match the channel's personality?
3. **Value Alignment**: Reflects Marketing Science, Performance-driven, Sustainable Growth?
3. **Value Alignment**: Reflects Marketing Science, In-Action, Sustainable Growth?
4. **Philosophy Check**: Precision + Empathy + Evidence present?
5. **Language Style**: Appropriate blend of Korean/English terms?
6. **Visual Consistency**: Uses approved color palette (#221814/#cedc00)?
@@ -152,7 +152,7 @@ When reviewing content, verify:
| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding |
| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent |
| 데이터 중심 (Core Value) | — | Moved to D.intelligence |
| 실행 지향 / In-Action | 실행 성과 중심 / Performance-driven | Refined |
| 실행 지향 / In-Action | — | Retained (service tagline system) |
| #1a1a2e | #221814 (O.Black) | Color correction |
| #4ecdc4 | #cedc00 (O.Olive) | Color correction |
| Poppins / Lora | Noto Sans KR / Inter | Font standardization |