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[brand] ourdigital-brand-guide v1.1 + 전체 Skills 정합성 업데이트

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Core Values 재정의: 마케팅 과학 / 실행 성과 중심 / 지속 성장
Value Prop: 마케팅 과학으로 진단하고, 실행으로 처방합니다
Brand Compliance: 5항목 → 7항목
Deprecated Terms 섹션 신설
폰트 통일: Noto Sans KR / Inter (Poppins/Lora 교체)
색상 참조 통일: #221814 / #cedc00

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
This commit is contained in:
Andrew Yim
2026-04-05 20:32:46 +09:00
parent c35a28780d
commit 7c8dbaeb78
12 changed files with 68 additions and 40 deletions
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custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md
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@@ -16,7 +16,7 @@ description: |
- Visual identity & color palette
- Channel-specific tone mapping
- Brand compliance checking
version: "1.0"
version: "1.1"
author: OurDigital
environment: Desktop
---
@@ -47,9 +47,9 @@ Activate with "ourdigital" or "our" prefix:
| 가치 | English | 클리닉 메타포 |
|------|---------|--------------|
| 데이터 중심 | Data-driven | 정밀 검사 |
| 실행 지향 | In-Action | 실행 가능한 처방 |
| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 체질 개선 |
### Brand Philosophy
@@ -118,11 +118,13 @@ Activate with "ourdigital" or "our" prefix:
When reviewing content, verify:
1. **Tone Match**: Does it match the channel's personality?
2. **Value Alignment**: Reflects Data-driven, In-Action, Marketing Science?
3. **Philosophy Check**: Precision + Empathy + Evidence present?
4. **Language Style**: Appropriate blend of Korean/English terms?
5. **Visual Consistency**: Uses approved color palette?
1. **Brand Name**: Uses OurDigital Clinic (not Lab/연구소)?
2. **Tone Match**: Does it match the channel's personality?
3. **Value Alignment**: Reflects Marketing Science, Performance-driven, Sustainable Growth?
4. **Philosophy Check**: Precision + Empathy + Evidence present?
5. **Language Style**: Appropriate blend of Korean/English terms?
6. **Visual Consistency**: Uses approved color palette (#221814/#cedc00)?
7. **Data Asset Check**: Analytics/reporting references current?
## Quick Reference
@@ -131,7 +133,7 @@ When reviewing content, verify:
| Use | Message |
|-----|---------|
| Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner |
| Value Prop | 데이터로 진단하고, 실행으로 처방합니다 |
| Value Prop | 마케팅 과학으로 진단하고, 실행으로 처방합니다 |
| Process | 진단 → 처방 → 측정 |
| Differentiator | 25년 경험의 마케팅 사이언티스트 |
@@ -143,6 +145,18 @@ When reviewing content, verify:
| SEO | SEO 진단 신청하기 |
| Content | 콘텐츠 전략 상담 신청하기 |
## Deprecated Terms
| Deprecated | Current | Note |
|-----------|---------|------|
| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding |
| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent |
| 데이터 중심 (Core Value) | — | Moved to D.intelligence |
| 실행 지향 / In-Action | 실행 성과 중심 / Performance-driven | Refined |
| #1a1a2e | #221814 (O.Black) | Color correction |
| #4ecdc4 | #cedc00 (O.Olive) | Color correction |
| Poppins / Lora | Noto Sans KR / Inter | Font standardization |
## References
See `shared/references/` for detailed guides: