Add SEO skills 19-28, 31-32 with full Python implementations
12 new skills: Keyword Strategy, SERP Analysis, Position Tracking, Link Building, Content Strategy, E-Commerce SEO, KPI Framework, International SEO, AI Visibility, Knowledge Graph, Competitor Intel, and Crawl Budget. ~20K lines of Python across 25 domain scripts. Updated skill 11 pipeline table and repo CLAUDE.md. Enhanced skill 18 local SEO workflow from jamie.clinic audit. Note: Skill 26 hreflang_validator.py pending (content filter block). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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custom-skills/20-seo-serp-analysis/desktop/SKILL.md
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custom-skills/20-seo-serp-analysis/desktop/SKILL.md
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name: seo-serp-analysis
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description: |
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SERP analysis for Google and Naver search results.
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Triggers: SERP analysis, search results, featured snippet, SERP features, Naver SERP, 검색결과 분석, SERP 분석.
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---
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# SEO SERP Analysis
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## Purpose
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Analyze search engine result page composition for Google and Naver. Detect SERP features (featured snippets, PAA, knowledge panels, local pack, video, ads), map competitor positions, score SERP feature opportunities, and analyze Naver section distribution.
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## Core Capabilities
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1. **Google SERP Feature Detection** - Identify featured snippets, PAA, knowledge panels, local pack, video carousel, ads, image pack, site links, shopping
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2. **Competitor Position Mapping** - Extract domains, positions, content types for top organic results
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3. **Opportunity Scoring** - Score SERP opportunity (0-100) based on feature landscape and competition
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4. **Search Intent Validation** - Infer intent (informational, navigational, commercial, transactional, local) from SERP composition
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5. **Naver SERP Composition** - Detect sections (blog, cafe, knowledge iN, Smart Store, brand zone, VIEW tab), map section priority, analyze brand zone presence
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## MCP Tool Usage
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### Ahrefs for SERP Data
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```
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mcp__ahrefs__serp-overview: Get SERP results and features for a keyword
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mcp__ahrefs__keywords-explorer-overview: Get keyword metrics, volume, difficulty, and SERP feature flags
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mcp__ahrefs__site-explorer-organic-keywords: Map competitor keyword positions
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```
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### Notion for Report Storage
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```
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mcp__notion__notion-create-pages: Save analysis report to SEO Audit Log database
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mcp__notion__notion-update-page: Update existing report entries
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```
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### Web Tools for Naver Analysis
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```
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WebSearch: Discover Naver search trends
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WebFetch: Fetch Naver SERP HTML for section analysis
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```
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## Workflow
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### 1. Google SERP Analysis
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1. Fetch SERP data via `mcp__ahrefs__serp-overview` for the target keyword and country
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2. Detect SERP features (featured snippet, PAA, local pack, knowledge panel, video, ads, images, shopping)
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3. Map competitor positions from organic results (domain, URL, title, position)
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4. Classify content type for each result (blog, product, service, news, video)
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5. Calculate opportunity score (0-100) based on feature landscape
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6. Validate search intent from SERP composition
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7. Assess SERP volatility
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### 2. Naver SERP Analysis
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1. Fetch Naver search page for the target keyword
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2. Detect SERP sections (blog, cafe, knowledge iN, Smart Store, brand zone, VIEW tab, news, encyclopedia)
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3. Map section priority (above-fold order)
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4. Check brand zone presence and extract brand name
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5. Count items per section
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6. Identify dominant content section
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### 3. Report Generation
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1. Compile results into structured JSON
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2. Generate Korean-language report
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3. Save to Notion SEO Audit Log database
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## Output Format
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```json
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{
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"keyword": "치과 임플란트",
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"country": "kr",
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"serp_features": {
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"featured_snippet": true,
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"people_also_ask": true,
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"local_pack": true,
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"knowledge_panel": false,
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"video_carousel": false,
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"ads_top": 3,
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"ads_bottom": 2
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},
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"competitors": [
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{
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"position": 1,
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"url": "https://example.com/page",
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"domain": "example.com",
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"title": "...",
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"content_type": "service_page"
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}
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],
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"opportunity_score": 72,
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"intent_signals": "commercial",
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"timestamp": "2025-01-01T00:00:00"
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}
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```
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## Common SERP Features
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| Feature | Impact | Opportunity |
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|---------|--------|-------------|
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| Featured Snippet | High visibility above organic | Optimize content format for snippet capture |
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| People Also Ask | Related question visibility | Create FAQ content targeting PAA |
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| Local Pack | Dominates local intent SERPs | Optimize Google Business Profile |
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| Knowledge Panel | Reduces organic CTR | Focus on brand queries and schema |
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| Video Carousel | Visual SERP real estate | Create video content for keyword |
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| Shopping | Transactional intent signal | Product feed optimization |
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## Limitations
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- Ahrefs SERP data may have a delay (not real-time)
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- Naver SERP HTML structure changes periodically
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- Brand zone detection depends on HTML class patterns
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- Cannot detect personalized SERP results
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## Notion Output (Required)
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All audit reports MUST be saved to OurDigital SEO Audit Log:
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- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
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- **Properties**: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
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- **Language**: Korean with English technical terms
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- **Audit ID Format**: SERP-YYYYMMDD-NNN
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