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Changes:
- SKILL.md reduced from 551 lines to 222 lines
- Removed references to non-existent files and features
- Added Voice & Tone guidelines synced with Guardian v2.8
- Removed "Content Review" sections (Guardian's role)
- Updated version to 1.1.0 (Under Development)

New files:
- docs/PLAN.md: Detailed refactoring roadmap
  - Phase 1: SKILL.md cleanup (completed)
  - Phase 2: Tone & Manner sync
  - Phase 3: Templates implementation
  - Phase 4-6: Future development

Updated README.md:
- Clarified development status
- Added docs/ exclusion note for skill packaging
- Simplified structure documentation

🤖 Generated with [Claude Code](https://claude.ai/code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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# Jamie Marketing Brand Editor Claude Skill
# Jamie Brand Editor Skill
A comprehensive Claude Skills package for creating, reviewing, and optimizing marketing content for Jamie Plastic Surgery Clinic while ensuring strict compliance with Korean medical advertising regulations.
> **Status**: Under Development (v1.1.0)
> **Role**: Branded content GENERATION for Jamie Plastic Surgery Clinic
> **Partner Skill**: `jamie-brand-guardian` (for content review)
## Overview
This skill combines deep knowledge of Jamie Clinic's brand identity with automated compliance checking for Korean medical advertising law (의료법 제56조). It enables marketing teams to create consistent, compliant, and effective content across all digital channels.
This skill generates new marketing content for Jamie Plastic Surgery Clinic (제이미성형외과) that complies with Korean medical advertising regulations (의료법 제56조) while maintaining Jamie's distinctive brand voice.
## What's Included
### Documentation
- **SKILL.md**: Complete skill documentation with usage instructions and examples
- **brand_voice_guide_korean.md**: Comprehensive brand voice guidelines in Korean
- **medical_advertising_law_summary_korean.md**: Korean medical advertising regulations summary
### Python Scripts
- **compliance_checker.py**: Automated content scanning for regulatory violations
### Templates (Coming in future updates)
- Procedure page templates
- Blog post structures
- Social media content frameworks
- Advertising copy templates
**For reviewing/correcting existing content, use `jamie-brand-guardian` instead.**
## Quick Start
### Using the Skill in Claude
1. Load the SKILL.md file into your Claude Project
2. Reference the skill when creating or reviewing medical marketing content
3. Claude will automatically apply brand guidelines and check compliance
Example prompt:
```
Using the Jamie Marketing Brand Editor skill, create a webpage introduction for endoscopic forehead lift surgery targeting women aged 35-50.
"내시경 이마거상술에 대한 블로그 포스트 작성해줘.
타겟: 30-50대 여성, 이마 주름과 눈썹 처짐 고민"
```
### Using the Python Scripts
After generating content, use `jamie-brand-guardian` to review and refine.
```bash
# Check content for compliance violations
python scripts/compliance_checker.py --input my_content.txt --output report.json
## Current Resources
# View detailed violation information
python scripts/compliance_checker.py --input my_content.txt --verbose
```
20-jamie-brand-editor/
├── SKILL.md # Skill documentation (222 lines)
├── README.md # This file
├── brand_guidelines/
│ ├── brand_voice_guide_korean.md
│ └── content_examples/ # Approved content samples (PDF)
├── procedures_schema_dataset/ # 16 procedure info files (JSON)
├── regulations/
│ └── medical_advertising_law_summary_korean.md
├── scripts/
│ └── compliance_checker.py
├── templates/ # (Under development)
└── docs/ # Development docs (excluded from skill)
└── PLAN.md # Refactoring roadmap
```
## Key Features
### Brand Consistency
- Maintains Jamie's professional-yet-warm tone across all content
- Applies proven content structures from successful campaigns
- Emphasizes core brand pillars: Safety, Naturalness, Transparency, Quality Assurance
### Content Generation
- Blog posts for Naver/website
- Procedure introduction pages
- Social media content (Instagram, YouTube)
- Ad copy (Naver, Google, Meta)
### Regulatory Compliance
- Automatically flags violations of 의료법 제56조
- Prevents use of prohibited content (testimonials, guarantees, comparative claims)
- Ensures required disclaimers are included
- Provides compliant alternative phrasing
### Brand Compliance
- Jamie's tone & manner (90% 격식체)
- Brand voice guidelines
- Korean medical ad law compliance
### Content Optimization
- SEO optimization within regulatory boundaries
- Channel-specific content adaptation (website, blog, social media)
- Target audience segmentation and messaging
- Multi-language support planning (Korean, English, Chinese, Japanese)
### Supported Procedures
- 눈 성형: 퀵매몰법, 하이브리드 쌍꺼풀, 안검하수, 눈밑지방 재배치
- 이마 성형: 내시경 이마거상술, 내시경 눈썹거상술
- 동안 성형: 앞광대 리프팅, 스마스 리프팅, 자가지방이식
## Content Creation Guidelines
## Development Status
### For Procedure Pages
1. Start with patient concerns and needs
2. Explain Jamie's unique approach and philosophy
3. Detail technical differentiation and expertise
4. List realistic expected benefits
5. Identify ideal candidate profiles
6. Provide practical procedure information
7. Include required compliance disclaimers
| Feature | Status |
|---------|--------|
| SKILL.md core guidelines | ✅ Complete |
| Brand voice guide | ✅ Complete |
| Procedure JSON data | ✅ Complete |
| Compliance checker script | ✅ Complete |
| Content templates | 🚧 In Progress |
| Additional scripts | 📋 Planned |
### For Blog Posts
1. Focus on educational value
2. Use Jamie's expertise to teach patients
3. Avoid individual patient stories
4. Include statistical or general information
5. Optimize for search while maintaining compliance
See `docs/PLAN.md` for detailed development roadmap.
### For Social Media
1. Keep messaging concise and impactful
2. Avoid superlatives and guarantees
3. Focus on clinic culture and medical professionalism
4. Use appropriate hashtags without regulatory violations
## Compliance Checklist
Before publishing any content, verify:
- [ ] No patient testimonials or treatment experience stories
- [ ] No guaranteed results or 100% effectiveness claims
- [ ] No comparative superiority claims vs other clinics
- [ ] No exaggerated safety guarantees or "no side effects" promises
- [ ] Includes appropriate disclaimers about individual variation
- [ ] Includes side effect and complication disclosures
- [ ] Medical credentials are accurate and verifiable
- [ ] No unapproved certifications or endorsements
- [ ] Statistical claims are properly sourced
- [ ] Before/after photos (if any) have required disclaimers
## Brand Voice Principles
### Professional Medical Authority
Express expertise through concrete details and logical explanations rather than empty claims. Use specific technical terminology appropriately while remaining accessible to patients.
### Family-like Warmth
Balance professionalism with genuine care and personal attention. Emphasize the director's personal involvement and the clinic's family-like atmosphere.
### Honest Transparency
Never exaggerate or mislead. Be upfront about what surgery can and cannot achieve. Acknowledge limitations and individual variation. Build trust through candor.
### Craftsmanship Pride
Position surgical skill as an art form requiring years of refinement. Emphasize precision, attention to detail, and the pursuit of excellence in technique.
## Legal Reference
This skill ensures compliance with:
- 의료법 (Medical Service Act) Article 56
- 의료법 시행령 (Enforcement Decree) Article 23
- Medical Advertising Review Guidelines
- Supreme Court and Lower Court precedents on medical advertising
Critical prohibition areas:
- Patient testimonials (치료경험담)
- Effect guarantees (효과 보장)
- Comparative advertising (비교 우위 광고)
- Misleading safety claims (안전성 과장)
## File Structure
## Workflow
```
jamie_brand_editor_skill/
├── SKILL.md # Main skill documentation
├── README.md # This file
├── brand_guidelines/
│ └── brand_voice_guide_korean.md # Korean brand voice guide
├── regulations/
│ └── medical_advertising_law_summary_korean.md
├── scripts/
│ └── compliance_checker.py # Python compliance checker
└── templates/ # (To be added)
[Topic/Brief]
→ jamie-brand-editor (generate draft)
→ jamie-brand-guardian (review & correct)
→ [Final Content]
```
## Integration Workflow
## docs/ Directory
### Content Creation Process
1. Define content objectives and target audience
2. Generate draft content using skill guidelines
3. Run compliance check with Python script
4. Refine based on compliance recommendations
5. Verify brand voice consistency
6. Submit for medical advertising review (if required)
7. Publish and monitor performance
The `docs/` folder contains development documentation and is **excluded from skill packaging**:
- `PLAN.md` - Refactoring roadmap and task tracking
- Future: `EVALUATION.md`, `CHANGELOG.md`
### Content Review Process
1. Input existing content for analysis
2. Receive compliance violation report
3. Get brand voice alignment feedback
4. Implement suggested corrections
5. Re-check until fully compliant
6. Document approved version
## Support and Maintenance
### Regular Updates Needed
- Quarterly: Review for regulatory changes
- Semi-annually: Update brand guidelines based on strategy shifts
- Annually: Comprehensive audit of all marketing materials
### Getting Help
For questions about:
- **Brand guidelines**: Review brand_voice_guide_korean.md
- **Regulations**: Consult medical_advertising_law_summary_korean.md
- **Technical issues**: Check Python script documentation
- **General usage**: See SKILL.md examples section
## Best Practices
### Do's
✓ Always start with patient needs and concerns
✓ Use concrete details and specific examples
✓ Include required disclaimers on every procedure page
✓ Emphasize process and approach over promised outcomes
✓ Maintain consistent brand voice across all channels
✓ Run compliance checks before publishing
### Don'ts
✗ Never include patient testimonials or quotes
✗ Never guarantee results or claim 100% success
✗ Never compare Jamie to other clinics by name
✗ Never claim absence of side effects or risks
✗ Never use superlatives like "best" or "#1"
✗ Never publish without proper medical advertising review
## Version History
**v1.0** (Current)
- Initial release with core brand guidelines
- Korean medical advertising law compliance automation
- Basic content templates and examples
- Python compliance checker script
**Planned Updates**
- v1.1: Additional content templates and examples
- v1.2: Brand voice analyzer script
- v1.3: SEO optimization tools
- v2.0: Multi-language content generation
## Credits
Developed by D.intelligence for Jamie Plastic Surgery Clinic (제이미 성형외과)
Based on comprehensive research of:
- Internal brand materials and marketing performance data
- Korean medical advertising regulations and case law
- Competitive analysis of Gangnam plastic surgery market
- Patient consultation patterns and decision factors
When packaging this skill for Claude, exclude the `docs/` folder.
## License
Proprietary - For use by Jamie Plastic Surgery Clinic and authorized partners only.
## Contact
For support or inquiries:
- Email: info@jamie.clinic
- Phone: 02-542-2399
- Website: https://jamie.clinic
- Location: 서울특별시 강남구 압구정로 136 EHL빌딩 3층
Internal Use Only - Jamie Plastic Surgery Clinic and OurDigital
---
© 2025 D.intelligence Inc. All rights reserved.
*Developed by OurDigital for Jamie Plastic Surgery Clinic*
*Contact: info@jamie.clinic | 02-542-2399*

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---
name: jamie-brand-editor
version: 1.0.0
version: 1.1.0
description: |
Branded content generator for Jamie Plastic Surgery Clinic (제이미성형외과). Creates new marketing content including blog posts, ad copy, social media content, procedure pages, and marketing materials following Jamie's brand voice and Korean medical advertising regulations. Use when generating NEW content for Jamie clinic - triggers: "write Jamie blog", "create ad copy", "draft procedure page", "제이미 블로그 작성", "광고 카피 생성". For reviewing/correcting existing content, use jamie-brand-guardian instead.
Branded content generator for Jamie Plastic Surgery Clinic (제이미성형외과). Creates new marketing content including blog posts, ad copy, social media content, and procedure pages following Jamie's brand voice and Korean medical advertising regulations. Use when generating NEW content for Jamie clinic - triggers: "write Jamie blog", "create ad copy", "draft procedure page", "제이미 블로그 작성", "광고 카피 생성". For reviewing/correcting existing content, use jamie-brand-guardian instead.
license: Internal-use Only
---
# Jamie Brand Editor Skill
> **Purpose**: Generate branded content for Jamie Plastic Surgery Clinic
> **Role**: Content Creation (for review/correction, use jamie-brand-guardian)
## Overview
The Jamie Brand Editor generates new marketing content for Jamie Plastic Surgery Clinic (제이미 성형외과) that complies with Korean medical advertising regulations (의료법 제56조) while maintaining Jamie's distinctive brand voice.
**This skill is for CONTENT GENERATION. For reviewing or correcting existing content, use `jamie-brand-guardian`.**
## Primary Functions
**Brand Consistency**: Ensures all marketing content maintains Jamie Clinic's distinctive voice that balances professional medical expertise with family-like warmth, emphasizing trust, safety, naturalness, and transparency.
**Regulatory Compliance**: Automatically validates content against Korean medical advertising regulations (의료법 제56조 및 시행령), which prohibit patient testimonials, before/after photo comparisons without proper disclaimers, exaggerated claims, and unsubstantiated effectiveness promises.
**Content Quality**: Applies Jamie Clinic's proven content structure and messaging patterns derived from successful marketing materials, consultation data, and competitive positioning insights.
## When to Use This Skill
You should trigger this skill in the following scenarios:
### Content Creation Requests
- Writing new procedure introduction pages for the website
- Creating blog posts about surgical techniques or patient care
- Drafting social media posts for Instagram, Naver Blog, or YouTube
- Developing advertising copy for Naver, Google, or Meta platforms
- Composing email marketing campaigns or KakaoTalk channel messages
- Generating FAQ content or patient education materials
### Content Review and Editing
- Checking existing content for regulatory compliance
- Reviewing content for brand voice consistency
- Optimizing content for SEO while maintaining medical advertising compliance
- Editing third-party content submissions (influencer posts, partnerships)
- Auditing competitor content for benchmarking purposes
### Regulatory Compliance Checks
- Validating that patient testimonials follow legal requirements
- Ensuring before/after photos include required disclaimers
- Checking for prohibited comparative claims or guarantees
- Verifying that side effect information is properly disclosed
- Confirming medical credential claims are accurate
### Strategic Content Planning
- Developing content calendars aligned with Jamie's brand pillars
- Creating procedure-specific messaging frameworks
- Planning multi-channel campaign content with consistent messaging
- Designing content for different patient segments (first-time vs revision surgery)
## Core Capabilities
### 1. Brand Voice Enforcement
The skill maintains Jamie Clinic's distinctive brand voice characteristics across all content:
**Tone Balance**: Professional medical authority combined with approachable, family-like warmth. Content should inspire trust without being cold or distant, and should feel caring without being unprofessional.
**Direct Communication**: Jamie's founder (원장님) is known for straightforward, logical explanations rather than ambiguous promises. The brand voice reflects this "답정남" (decisive gentleman) character with clear, honest assessments.
**Trust Markers**: Emphasize proven track record, 5-year AS guarantee, personal care by the director, one-on-one recovery rooms, and honest recommendations that prioritize patient welfare over profit.
**Specialized Expertise**: Position Jamie as master craftsmen ("장인정신") with exceptional technical skills, particularly in endoscopic forehead lifts, eyelid procedures, and revision surgeries.
### 2. Regulatory Compliance Automation
The skill automatically checks content against key provisions of 의료법 제56조:
**Prohibited Content Types**:
- Unevaluated new medical technologies without proper approval
- Patient testimonials or treatment experience stories that may mislead about effectiveness
- Before/after photos without required disclaimers about individual variation
- False or misleading information about doctors, facilities, or outcomes
- Comparative claims suggesting superiority over other clinics
- Exaggerated effectiveness claims or guaranteed results
- Missing critical information about side effects or risks
- Unauthorized certifications, awards, or endorsements
- Price discounts without proper non-insurance fee disclosure
- Content that hasn't received required advertising review
**Required Disclaimers**: The skill automatically adds appropriate warnings about potential side effects (swelling, bruising, inflammation) and individual variation in results.
**Proper Credential Usage**: Verifies that doctor qualifications, certifications, and specializations are accurately stated and comply with regulations.
### 3. Content Structure Templates
The skill applies Jamie's proven content structure for procedure pages:
**Page Header**: Includes lead-in headline (25 characters or less), procedure name (12 characters or less), and headline emphasizing Jamie's unique approach.
**Procedure Introduction**: Defines what the procedure is, explains its purpose, and identifies common patient concerns that necessitate the treatment.
**Jamie's Distinction**: Articulates Jamie's unique approach philosophy, differentiated techniques or materials used, and specialized expertise. Highlights safety and convenience factors.
**Expected Benefits**: Clearly states aesthetic and functional improvements patients can expect from the procedure.
**Recommended Candidates**: Specifies ideal patient profiles with concrete characteristics and concerns.
**Procedure Information Summary**: Provides table format with anesthesia type, surgery duration, clinic visits, suture removal timing, daily life return timeline, and pain level.
**FAQ Section**: Addresses common patient questions using consultation data and proven responses.
**Technical Terms Glossary**: Explains medical terminology in accessible language.
**Post-Surgery Care and AS Information**: Details aftercare programs and warranty coverage where applicable.
**Call to Action**: Guides users to consultation booking or inquiry channels.
**Compliance Disclaimer**: Standard disclosure about potential side effects and individual variation.
### 4. SEO Optimization with Compliance
The skill optimizes content for search engines while maintaining regulatory compliance:
**Keyword Integration**: Incorporates target keywords naturally without violating advertising prohibitions on misleading claims or excessive promises.
**Structured Data**: Applies appropriate schema markup for medical procedures, local business information, and service descriptions.
**Content Depth**: Ensures sufficient information density for SEO value while maintaining readability and avoiding prohibited exaggerations.
**Local SEO**: Optimizes for Apgujeong and Gangnam location-based searches.
## Brand Guidelines Reference
### Core Brand Pillars
**Safety (안전)**: Jamie prioritizes patient safety through certified facilities, experienced surgeons, comprehensive pre-surgical evaluation, and careful post-operative monitoring. Content should emphasize safety protocols, risk management, and careful patient selection.
**Naturalness (자연스러움)**: Jamie's surgical philosophy focuses on natural-looking results that enhance rather than transform. Content should avoid dramatic transformation language and instead emphasize subtle improvement, harmony with existing features, and authentic beauty.
**Transparency (투명성)**: Jamie is known for honest consultations that may recommend against surgery when not beneficial. Content should reflect this integrity, include clear pricing information (where permitted), disclose realistic recovery times, and acknowledge when results may vary.
**Quality Assurance (품질 보증)**: With 5-year AS coverage and one-year monitoring, Jamie demonstrates confidence in results. Content should highlight post-surgical support, revision guarantees, and long-term patient relationships.
### Communication Style Characteristics
**Logical and Evidence-Based**: Present information with clear reasoning, cite relevant medical knowledge, and explain the "why" behind recommendations. Avoid emotional manipulation or fear-based messaging.
**Confident but Humble**: Project expertise and experience without arrogance. Acknowledge limitations and individual variation while expressing confidence in skill and approach.
**Personal Touch**: Reference the director's personal involvement in consultations, surgery, and follow-up care. Emphasize the human connection and family-like atmosphere.
**Educational Approach**: Teach patients about their anatomy, surgical options, and recovery process. Empower informed decision-making rather than pushing specific procedures.
**Korean Cultural Sensitivity**: Use appropriate honorific language, acknowledge cultural beauty standards while promoting healthy attitudes, and respect patient privacy and discretion concerns.
### Key Differentiators to Emphasize
**Director's Direct Care**: Unlike larger clinics with multiple surgeons, Jamie's director personally performs all major surgeries and post-operative care. Highlight the consistency and accountability this provides.
**Specialized Techniques**: Particularly the "3-point fixation endoscopic forehead lift" and other proprietary surgical approaches developed through years of experience.
**Revision Surgery Expertise**: Jamie has exceptional reputation for fixing previous surgeries, indicating advanced technical skill and problem-solving ability.
**Recovery Experience**: One-person recovery rooms, director-provided sterilization and treatment, and careful monitoring during the vulnerable post-surgical period.
**Honest Recommendations**: The brand's reputation for declining unsuitable cases and recommending conservative approaches when appropriate. This trust-building aspect should be emphasized.
## Korean Medical Advertising Regulations Summary
### Legal Framework (의료법 제56조)
Korean medical advertising law underwent significant strengthening in recent years to protect consumers from misleading medical marketing. The key regulatory changes affect all medical advertising including:
- Website content
- Blog posts
- Social media posts
- Video content
- Printed materials
- Outdoor advertising
- Search engine advertising
- Application-based advertising
### Prohibited Advertising Content
**Article 56(2) of the Medical Service Act prohibits**:
1. Advertising unevaluated new medical technologies without proper government approval (신의료기술평가)
2. Patient testimonials and treatment experience stories that may mislead consumers about treatment effectiveness. This includes:
- Direct patient quotes about their experience
- Treatment progress stories or recovery diaries
- Patient satisfaction statements
- "Real story" or "customer voice" style content
3. Before/after photo comparisons without proper disclaimers. When used, they must include:
- Statement that results vary by individual
- Notice of potential side effects
- Clarification that photos show a specific case, not guaranteed results
4. False or misleading information about:
- Doctor qualifications or certifications
- Facility equipment or capabilities
- Treatment methods or effectiveness
- Safety records or outcomes
5. Comparative advertising claiming superiority over other medical institutions or practitioners
6. Content that exaggerates or guarantees treatment effects, including:
- "100% success rate" or "guaranteed results"
- "No side effects" or "completely safe"
- "Best in Korea" or "most effective" claims
- Definitive statements like "will definitely improve"
7. Omission of critical side effect or risk information related to procedures
8. Advertising without required review by medical advertising self-regulatory body for certain media types
9. Statistical or research data that is not scientifically validated or properly sourced
10. Promotion intended to recruit foreign patients domestically (requires separate permissions)
11. Misleading information about non-insurance (비급여) fee discounts or payment plans
12. Using awards, certifications, or endorsements that are not officially recognized or using them in misleading ways
13. Advertising by non-medical personnel (only licensed medical professionals can advertise medical services)
14. Content that harms public health or fair medical competition
### Required Content Review
Advertising through certain media requires pre-approval from medical advertising self-regulatory organizations:
- Newspapers and internet newspapers
- Magazines and periodicals
- Outdoor advertising (banners, posters, leaflets, transit advertising)
- Internet media including mobile applications
- Other media designated by presidential decree
The review approval is valid for 3 years and must be renewed for continued advertising.
### Penalties for Violations
Violations of medical advertising law can result in:
- Administrative penalties including clinic closure orders
- Fines up to 50 million KRW
- Mandatory corrective advertising
- Public announcement of violations
- Criminal penalties including imprisonment for serious violations
### Practical Compliance Guidelines
**When writing about procedure effectiveness**:
- Use "may help improve" rather than "will improve"
- Include phrases like "results vary by individual"
- Avoid absolute statements or guarantees
- Provide balanced information including limitations
**When discussing patient experiences**:
- Focus on general statistics rather than individual stories
- Use aggregate satisfaction data rather than testimonials
- Describe typical recovery processes rather than specific patient journeys
- Avoid emotional language that manipulates patient expectations
**When using visual content**:
- Include required disclaimers prominently
- Use illustrations or diagrams rather than actual before/after photos when possible
- Ensure any clinical photos are used for educational purposes with proper context
- Avoid dramatic visual comparisons that exaggerate results
**When making claims about expertise**:
- Cite specific, verifiable credentials
- Avoid subjective terms like "best" or "leading"
- Use objective measures like years of experience or number of procedures performed
- Compare to standards rather than to other practitioners
## Usage Instructions
### For Content Creation
When creating new content, follow this workflow:
1. **Define Content Parameters**: Specify the procedure/topic, target audience, content type (webpage, blog, social media), and primary marketing objective.
2. **Apply Brand Voice**: Generate content that embodies Jamie's professional-yet-warm tone with emphasis on relevant brand pillars (safety, naturalness, transparency, quality assurance).
3. **Structure Content**: Use the appropriate template structure for the content type, ensuring all required elements are included.
4. **Integrate Target Keywords**: Work in SEO keywords naturally while avoiding prohibited superlative or comparative claims.
5. **Compliance Check**: Automatically review against regulatory prohibitions and add required disclaimers.
6. **Output Formats**: Generate content in appropriate format (Korean text, HTML for web, structured JSON for technical implementation).
### For Content Review
When reviewing existing content, follow this workflow:
1. **Intake Analysis**: Input the existing content along with context about where it will be used and target audience.
2. **Brand Voice Assessment**: Evaluate whether the tone, style, and messaging align with Jamie's brand characteristics. Provide specific feedback on areas that need adjustment.
3. **Regulatory Compliance Scan**: Systematically check against prohibited content types and flag any violations with explanations.
4. **Structure Evaluation**: Assess whether content follows optimal structure for its format and makes best use of space/attention.
5. **Optimization Recommendations**: Suggest improvements for clarity, persuasiveness, SEO value, and conversion potential while maintaining compliance.
6. **Revised Version**: Provide edited content that addresses identified issues.
### Python Script Integration
This skill includes Python helper scripts for:
**compliance_checker.py**: Automated scanning of content for regulatory violations using pattern matching and keyword detection.
**brand_voice_analyzer.py**: Scores content against Jamie's brand voice characteristics using natural language processing.
**content_generator.py**: Template-based content generation with variable substitution for procedure-specific pages.
**seo_optimizer.py**: Keyword analysis and optimization recommendations that maintain regulatory compliance.
See the `scripts/` directory for implementation details and usage examples.
## Example Usage
### Example 1: Creating a New Procedure Page
**User Request**: "Create a procedure introduction page for Jamie's endoscopic forehead lift (내시경 이마거상술) targeting women in their 30s-50s concerned about forehead wrinkles and drooping eyebrows."
**Skill Output**: Generates complete Korean webpage content including:
- Page header with lead-in, procedure name, and headline
- Introduction explaining the procedure and common patient concerns
- "Jamie's Distinction" section highlighting 3-point fixation technique and specialized expertise
- Expected benefits focusing on natural-looking rejuvenation
- Recommended candidates with specific characteristics
- Procedure information table with anesthesia, duration, recovery details
- FAQ section addressing common questions
- Technical terms glossary
- Post-surgery care and AS information
- Compliant call-to-action
- Required side effect disclaimer
All content is written in Jamie's brand voice, optimized for target keywords like "내시경 이마거상술", "압구정 이마거상", and complies with medical advertising regulations.
### Example 2: Reviewing Blog Post for Compliance
**User Request**: "Review this draft blog post about double eyelid surgery before/after results to ensure it complies with medical advertising law."
**Skill Output**:
1. Identifies prohibited content: Patient testimonial quotes, before/after photo comparison without disclaimers
2. Explains regulatory violations: Article 56(2)2 prohibition on treatment experience stories
3. Provides compliant alternative: Revised post focusing on general surgical techniques and recovery process with statistical outcomes rather than individual stories
4. Adds required disclaimers about individual variation and potential side effects
5. Adjusts tone to maintain educational value while avoiding misleading effectiveness claims
### Example 3: Generating Social Media Content Series
**User Request**: "Create a 5-post Instagram content series about Jamie's approach to natural-looking results in facial plastic surgery."
**Skill Output**: Generates five themed posts:
1. Philosophy Post: Jamie's commitment to natural beauty enhancement
2. Technical Post: The surgical techniques that create subtle, natural results
3. Safety Post: How careful patient evaluation ensures appropriate outcomes
4. Recovery Post: What patients can expect during healing process
5. Long-term Results Post: How natural results age gracefully
Each post includes:
- Compliant Korean caption optimized for Instagram
- Suggested visual concepts that avoid prohibited before/after comparisons
- Relevant hashtags avoiding superlative claims
- Call-to-action directing to consultation inquiry
## File Structure
```
jamie_brand_editor_skill/
├── SKILL.md (this file)
├── brand_guidelines/
│ ├── brand_voice_guide_korean.md
│ ├── brand_pillars_detailed.md
│ ├── competitive_positioning.md
│ └── content_examples/
│ ├── approved_webpage_samples.md
│ ├── successful_blog_posts.md
│ └── compliant_social_media.md
├── regulations/
│ ├── medical_advertising_law_summary_korean.md
│ ├── compliance_checklist.md
│ ├── prohibited_content_examples.md
│ └── required_disclaimers_templates.md
├── templates/
│ ├── procedure_page_template_korean.md
│ ├── blog_post_template.md
│ ├── social_media_templates.md
│ └── advertising_copy_templates.md
├── scripts/
│ ├── compliance_checker.py
│ ├── brand_voice_analyzer.py
│ ├── content_generator.py
│ └── seo_optimizer.py
└── README.md
```
## Best Practices
### Content Creation Best Practices
1. **Start with Strategy**: Before writing, clarify the marketing objective, target audience, and key message. This ensures content is purposeful and effective.
2. **Prioritize Patient Value**: Focus on answering patient questions and addressing concerns rather than promoting procedures. Educational content builds trust and complies with regulations.
3. **Use Concrete Examples**: Rather than abstract claims, use specific technical details, recovery timelines, and procedural steps to demonstrate expertise.
4. **Balance Medical and Accessible Language**: Use proper medical terminology but explain it clearly. This demonstrates expertise while remaining patient-friendly.
5. **Emphasize Process Over Promises**: Describe Jamie's careful approach, evaluation methods, and surgical technique rather than making outcome guarantees.
6. **Include Multiple Perspectives**: Address both benefits and realistic limitations, common concerns and how they're managed, typical results and individual variation.
### Compliance Best Practices
1. **Default to Conservative**: When unsure if content crosses regulatory lines, err on the side of caution. It's better to be slightly less persuasive than to face legal penalties.
2. **Document Sources**: For any claims about effectiveness, safety, or outcomes, be prepared to cite medical literature or clinical data.
3. **Regular Updates**: Medical advertising regulations evolve. Periodically review content against current regulatory guidance.
4. **Consistent Disclaimer Usage**: Apply required disclaimers systematically across all content types, not just where legally mandated.
5. **Review Chain**: Implement review by multiple parties including marketing, medical staff, and legal counsel for high-visibility content.
### Brand Voice Best Practices
1. **Consistent Character**: Maintain the same tonal characteristics across all content types, from formal website pages to casual social media posts.
2. **Authentic Expression**: Let Jamie's genuine philosophy and approach come through rather than using generic medical marketing language.
3. **Cultural Adaptation**: While maintaining core brand identity, adapt communication style appropriately for different platforms and audiences.
4. **Director's Voice**: When appropriate, write in first-person from the director's perspective to add personality and authority.
5. **Patient-Centric Language**: Frame all content from the patient's perspective and concerns rather than the clinic's offerings.
## Integration with Marketing Workflow
This skill integrates into Jamie Clinic's marketing operations at multiple points:
### Website Content Management
- Creating new procedure pages as services expand
- Updating existing pages with new techniques or information
- Optimizing pages for search engine ranking
- Ensuring consistent brand voice across website sections
### Blog Content Production
- Generating educational blog posts for Naver and website
- Optimizing posts for target keywords and search visibility
- Maintaining posting schedule with fresh, compliant content
- Repurposing clinical insights into patient-friendly articles
### Social Media Management
- Creating Instagram post captions and concepts
- Developing YouTube video scripts and descriptions
- Writing KakaoTalk Channel announcements and messages
- Maintaining consistent brand voice across platforms
### Advertising Campaign Development
- Writing compliant ad copy for Naver, Google, Meta platforms
- Creating landing page content for paid campaigns
- Developing retargeting ad content
- Ensuring all paid content passes advertising review
### Patient Communication Materials
- Drafting email marketing campaigns
- Creating consultation booking confirmations and reminders
- Developing pre-surgery information packets
- Writing post-surgery care instructions
### Competitive Intelligence
- Analyzing competitor content for positioning insights
- Identifying market gaps and content opportunities
- Benchmarking messaging approaches
- Ensuring Jamie's content maintains competitive advantage
## Maintenance and Updates
This skill requires periodic maintenance to remain effective:
### Regulatory Updates
Monitor changes to medical advertising regulations and update compliance rules accordingly. Korean medical advertising law evolves in response to market conditions and consumer protection needs.
### Brand Evolution
As Jamie Clinic's positioning and services evolve, update brand guidelines to reflect new strategic directions while maintaining core identity.
### Performance Optimization
Analyze which content patterns drive best results (consultation inquiries, website engagement, social media interaction) and refine templates based on performance data.
### Competitive Landscape
Regularly review competitor content and market positioning to ensure Jamie's messaging maintains differentiation and relevance.
### Technology Integration
Update scripts and automation tools as new marketing platforms, SEO requirements, and content management systems emerge.
## Support and Troubleshooting
### Common Issues
**Content Feels Too Formal**: If generated content seems too stiff, request adjustment toward "warm professionalism" tone or add more conversational elements while maintaining medical credibility.
**Regulatory Concerns**: When uncertain about compliance, request explicit regulatory check with citations to specific legal provisions.
**Brand Voice Mismatch**: If content doesn't capture Jamie's character, provide specific feedback about which brand pillar needs more emphasis or which tonal element is missing.
**SEO vs Compliance Conflicts**: When keyword optimization seems to require prohibited claims, request alternative keyword strategies that maintain both search visibility and compliance.
### Getting Better Results
**Provide Context**: The more information you provide about the intended use, target audience, and marketing objective, the better the skill can tailor content.
**Iterate and Refine**: Treat generated content as a strong first draft and provide specific feedback for refinement rather than expecting perfection on first attempt.
**Reference Examples**: Point to specific examples of content you like to help the skill understand your preferences and expectations.
**Ask Questions**: Request explanations for why certain approaches were taken or ask for alternative versions to explore options.
## Version History
**Version 1.0** (Current): Initial release with core brand guidelines, regulatory compliance automation, content templates, and Python helper scripts.
**Planned Updates**:
- Version 1.1: Enhanced SEO optimization with structured data markup
- Version 1.2: Multi-language support for medical tourism content (English, Chinese, Japanese)
- Version 1.3: Visual content guidelines and compliance for photos/videos
- Version 2.0: Integration with content management systems and automated publishing workflows
## Credits and Acknowledgments
This skill was developed by D.intelligence for Jamie Plastic Surgery Clinic based on comprehensive analysis of:
- Internal brand materials and marketing strategy documents
- Successful content examples from Jamie's digital channels
- Consultation data and patient inquiry patterns
- Korean medical advertising regulations and legal precedents
- Competitive analysis of Gangnam plastic surgery market
Special thanks to Jamie Clinic's director and staff for insights into the clinic's philosophy, approach, and patient care values that inform the brand voice guidelines.
> **Role**: Content GENERATION (for review/correction, use `jamie-brand-guardian`)
> **Version**: 1.1.0 (Under Development)
---
For questions, updates, or support regarding this skill, contact D.intelligence at info@jamie.clinic or call 02-542-2399.
## Role Definition
| This Skill | Guardian Skill |
|------------|----------------|
| Creates NEW content | Reviews EXISTING content |
| Input: Topic/brief | Input: Draft content |
| Output: Brand-compliant draft | Output: Feedback/corrections |
**After generating content with this skill, use `jamie-brand-guardian` to review and refine.**
---
## Brand Essence (브랜드 핵심)
### 브랜드 슬로건
- **Korean**: 티안나게 수술하고, 티나게 예뻐지는
- **English**: Your natural beauty, refined by Jamie.
### 핵심 가치
| 가치 | 설명 |
|------|------|
| **자연스러움** | 과하거나 인위적인 느낌 없이 본연의 아름다움을 살림 |
| **조화** | 얼굴 전체의 조화를 최우선으로 고려 |
| **안전** | 검증된 안전하고 효과적인 방법만 사용 |
| **투명성** | 정직한 상담, 현실적 기대치 제시 |
### 브랜드 퍼스낼리티
1. **신뢰감 있는 전문가** - 의학적 근거와 경험 기반
2. **따뜻한 설명자** - 어려운 용어를 쉬운 비유로 풀어줌
3. **솔직한 조언자** - 과장 없이 현실적인 기대치 제시
4. **환자 중심 사고** - 환자의 고민과 불안을 먼저 이해
5. **겸손한 자신감** - 과시하지 않으면서도 확신을 주는 태도
---
## Voice & Tone (톤앤매너)
### 종결 어미 비율
| 어미 유형 | 비율 | 예시 |
|----------|------|------|
| 격식체 (~습니다/~입니다) | 90% | "진행됩니다", "있습니다" |
| 서비스형 (~드립니다) | 6% | "보장해 드립니다" |
| 부드러운 (~거든요/~해요) | 4% | "드물거든요" (Q&A 시) |
### 호칭 가이드
| 상황 | 호칭 | 비율 |
|------|------|------|
| 의료 설명 시 | 환자분, 환자분들 | 61% |
| 서비스 안내 시 | 고객님 | 22% |
| 일반적 호소 | 여러분 | 17% |
### 자기 지칭
- **공식**: "제이미성형외과"
- **서비스 설명**: "저희 제이미에서는"
- **브랜드 강조**: "제이미"
### 권장 형용사/부사 TOP 5
1. **자연스러운** / 자연스럽게
2. **젊은** / 젊어지는
3. **효과적인** / 효과적으로
4. **편안한** / 편안하게
5. **시원한** / 시원하게 (눈매)
---
## Content Structure (콘텐츠 구조)
### 표준 인사말
```
"안녕하세요. 제이미성형외과 정기호 원장입니다."
```
### 본론 구조 (5단계)
1. **문제 제기** (공감) → 환자의 고민/증상
2. **원인 설명** (교육) → 왜 이런 문제가 생기는지
3. **해결책 제시** (제이미의 방법) → 시술 소개
4. **장점 나열** (차별점) → 회복, 흉터, 통증, 마취
5. **기대 효과** (비전) → 수술 후 결과
### CTA 패턴
```
"[고민]이시라면 제이미성형외과의 상담을 추천드립니다."
```
### 필수 고지문
```
"개인에 따라 부작용(출혈, 감염, 염증 등)이 있을 수 있으니
사전에 의료진과 상담 후 결정하시기 바랍니다."
```
---
## Do's & Don'ts
### Do's (권장)
- 환자 고민 먼저 공감: "~로 고민하시는 분들이 많습니다"
- 쉬운 비유로 설명: "나무 옮겨 심는 것처럼..."
- 구체적 수치: "5년간 AS 보장", "1시간 내외"
- 현실적 기대치: "개선에 한계가 있을 수 있습니다"
### Don'ts (금지)
| 금지 | 대체 표현 |
|------|----------|
| "100% 성공" | "대부분의 경우 좋은 결과를 기대할 수 있습니다" |
| "부작용 없음" | "부작용은 극히 드뭅니다" |
| "반드시 좋아집니다" | "개선을 기대할 수 있겠습니다" |
| 타 병원 비교 | "저희만의 방법으로..." |
| 가벼운 어투 | 표준어, 격식체 사용 |
---
## Procedure Knowledge (시술 지식)
### 중점 진료 분야
| 분류 | 시술 |
|------|------|
| 눈 성형 | 퀵매몰법, 하이브리드 쌍꺼풀, 안검하수, 눈밑지방 재배치, 듀얼 트임, 눈 재수술 |
| 이마 성형 | 내시경 이마거상술, 내시경 눈썹거상술, 눈썹밑 피부절개술 |
| 동안 성형 | 앞광대 리프팅, 스마스 리프팅, 자가 지방이식 |
### 시술별 핵심 카피
| 시술 | 핵심 표현 |
|------|----------|
| 퀵매몰법 | "티 안 나게 예뻐지는", "휴가를 내지 않고도" |
| 하이브리드 쌍꺼풀 | "절개법과 매몰법의 장점만을 모은" |
| 내시경 이마거상술 | "3점 고정", "흡수성 봉합사" |
| 자가지방 이식 | "반영구적 유지", "나무 옮겨 심는 것처럼" |
**상세 시술 정보**: `procedures_schema_dataset/` 폴더의 JSON 파일 참조
---
## Medical Advertising Compliance (의료광고법)
### 금지 사항 요약 (의료법 제56조)
- ❌ 환자 후기/치료 경험담
- ❌ Before/After 사진 (고지문 없이)
- ❌ "100% 성공", "부작용 없음" 등 과장
- ❌ 타 병원 비교 광고
- ❌ 검증되지 않은 통계/연구 인용
### 필수 사항
- ✅ 개인차 고지: "결과는 개인에 따라 다를 수 있습니다"
- ✅ 부작용 고지: 출혈, 감염, 염증 등
- ✅ 의사 자격 정확히 표기
**상세 규정**: `regulations/medical_advertising_law_summary_korean.md` 참조
---
## Available Resources
### 현재 사용 가능
```
brand_guidelines/
├── brand_voice_guide_korean.md # 브랜드 보이스 가이드
└── content_examples/ # 승인된 콘텐츠 예시 (PDF)
procedures_schema_dataset/ # 16개 시술 정보 (JSON)
regulations/
└── medical_advertising_law_summary_korean.md # 의료광고법 요약
scripts/
└── compliance_checker.py # 규정 준수 체커
```
### 개발 중 (docs/PLAN.md 참조)
- `templates/` - 콘텐츠 생성 템플릿
- 추가 스크립트
---
## Usage
### 블로그 포스트 생성
```
"내시경 이마거상술에 대한 블로그 포스트 작성해줘.
타겟: 30-50대 여성, 이마 주름과 눈썹 처짐 고민"
```
### 시술 페이지 초안
```
"퀵매몰법 시술 소개 페이지 초안 작성해줘.
강조점: 빠른 회복, 자연스러운 결과"
```
### 소셜 미디어 콘텐츠
```
"자가지방이식 관련 인스타그램 포스트 5개 시리즈 작성해줘"
```
**생성된 콘텐츠는 반드시 `jamie-brand-guardian`으로 검토 후 사용하세요.**
---
## Development Notes
> 이 스킬은 현재 개발 중입니다.
> 개발 계획 및 로드맵: `docs/PLAN.md`
>
> 전체 브랜드 가이드라인은 `jamie-brand-guardian` 스킬 참조
---
*Version 1.1.0 | 2025-12-11 | Under Development*

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# Jamie Brand Editor - Development Plan
> **Status**: Under Development
> **Current Version**: 1.0.0
> **Target Version**: 2.8.0 (sync with Guardian)
> **Last Updated**: 2025-12-11
---
## Overview
This document outlines the refactoring roadmap for jamie-brand-editor skill to align with jamie-brand-guardian v2.8 and establish clear role separation.
### Role Definition
| Skill | Role | Input | Output |
|-------|------|-------|--------|
| **jamie-brand-editor** | Content GENERATION | Topic/brief | Brand-compliant draft |
| **jamie-brand-guardian** | Content REVIEW | Existing content | Feedback/corrections |
---
## Current State Assessment
### Evaluation Score (2025-12-11)
| Area | Score | Status |
|------|-------|--------|
| SKILL.md Structure | 85/100 | OK |
| Brand Guidelines Alignment | 70/100 | Needs Work |
| Resource Completeness | 45/100 | Critical |
| Role Separation | 75/100 | Needs Work |
| **Overall** | **69/100** | Refactoring Required |
### Existing Resources
```
20-jamie-brand-editor/
├── SKILL.md (551 lines - too long)
├── README.md
├── brand_guidelines/
│ ├── brand_voice_guide_korean.md ✅
│ └── content_examples/
│ └── [4 PDF files] ✅
├── procedures_schema_dataset/
│ └── [16 JSON files] ✅
├── regulations/
│ └── medical_advertising_law_summary_korean.md ✅
├── scripts/
│ └── compliance_checker.py ✅
├── templates/ (EMPTY) ❌
└── docs/ (development docs, excluded from skill)
└── PLAN.md
```
### Missing Resources (Referenced in SKILL.md but don't exist)
```
❌ brand_guidelines/brand_pillars_detailed.md
❌ brand_guidelines/competitive_positioning.md
❌ brand_guidelines/content_examples/approved_webpage_samples.md
❌ brand_guidelines/content_examples/successful_blog_posts.md
❌ brand_guidelines/content_examples/compliant_social_media.md
❌ regulations/compliance_checklist.md
❌ regulations/prohibited_content_examples.md
❌ regulations/required_disclaimers_templates.md
❌ templates/procedure_page_template_korean.md
❌ templates/blog_post_template.md
❌ templates/social_media_templates.md
❌ templates/advertising_copy_templates.md
❌ scripts/brand_voice_analyzer.py
❌ scripts/content_generator.py
❌ scripts/seo_optimizer.py
```
---
## Refactoring Roadmap
### Phase 1: SKILL.md Cleanup (Priority: Critical)
**Goal**: Reduce SKILL.md to <300 lines, remove non-existent features
**Tasks**:
1. [ ] Remove "Content Review" sections (Guardian's role)
2. [ ] Remove "Regulatory Compliance Checks" workflow (Guardian's role)
3. [ ] Remove references to non-existent scripts
4. [ ] Remove references to non-existent template files
5. [ ] Move detailed regulations to `regulations/` folder
6. [ ] Move usage examples to `examples/` folder
7. [ ] Keep only: Role, Core Functions, Tone Guidelines, Content Structure, Usage
**Target Structure**:
```markdown
# Jamie Brand Editor Skill
## Role Definition (Editor = Generation, Guardian = Review)
## Core Functions (Content Types Supported)
## Tone & Manner Quick Reference (sync with Guardian)
## Content Structure Templates
## Procedure Knowledge (reference to JSON dataset)
## Usage Instructions
## Available Resources
```
### Phase 2: Tone & Manner Sync (Priority: High)
**Goal**: Sync with Guardian v2.8 tone guidelines
**Tasks**:
1. [ ] Add 종결 어미 비율 (90% 격식체, 6% 서비스형, 4% 부드러운)
2. [ ] Add 호칭 가이드 (환자분 61%, 고객님 22%, 여러분 17%)
3. [ ] Add 권장 형용사 TOP 5
4. [ ] Add 비유 표현 패턴 (정기호 원장 스타일)
5. [ ] Add 브랜드 슬로건
6. [ ] Add 제이미의 약속 4가지
7. [ ] Add 브랜드 퍼스낼리티 5가지
**Source**: Copy from `../21-jamie-brand-guardian/SKILL.md` (Voice & Tone Guidelines section)
### Phase 3: Templates Implementation (Priority: High)
**Goal**: Create actual content generation templates
**Tasks**:
1. [ ] Create `templates/blog-post-template.md`
2. [ ] Create `templates/procedure-page-template.md`
3. [ ] Create `templates/social-media-templates.md`
4. [ ] Create `templates/ad-copy-templates.md`
**Template Format**:
```markdown
---
name: template-name
type: blog|procedure|social|ad
variables:
- procedure_name
- target_audience
- key_benefits
---
[Template content with {{variable}} placeholders]
```
### Phase 4: Script Implementation (Priority: Medium)
**Goal**: Implement referenced scripts or remove references
**Option A - Implement**:
1. [ ] `scripts/content_generator.py` - Template-based generation using JSON data
2. [ ] `scripts/brand_voice_analyzer.py` - Simple keyword/pattern checker
**Option B - Remove**:
- Remove all script references from SKILL.md
- Keep only `compliance_checker.py`
**Recommendation**: Option B for v1.x, Option A for v2.0
### Phase 5: Resource Organization (Priority: Medium)
**Tasks**:
1. [ ] Create `examples/` folder with sample outputs
2. [ ] Move detailed regulation content to `regulations/`
3. [ ] Create `regulations/compliance_checklist.md`
4. [ ] Create `regulations/required_disclaimers.md`
### Phase 6: Version Alignment (Priority: Low)
**Goal**: Sync version with Guardian
**Tasks**:
1. [ ] Update version to 2.0.0 after Phase 1-3 complete
2. [ ] Update version to 2.8.0 after full alignment with Guardian
---
## File Structure Target
```
20-jamie-brand-editor/
├── SKILL.md (<300 lines, generation-focused)
├── brand_guidelines/
│ ├── brand_voice_guide_korean.md
│ ├── tone_manner_quick_reference.md (NEW - sync with Guardian)
│ └── content_examples/
│ └── [PDF files]
├── procedures_schema_dataset/
│ └── [16 JSON files]
├── regulations/
│ ├── medical_advertising_law_summary_korean.md
│ ├── compliance_checklist.md (NEW)
│ └── required_disclaimers.md (NEW)
├── templates/ (NEW)
│ ├── blog-post-template.md
│ ├── procedure-page-template.md
│ ├── social-media-templates.md
│ └── ad-copy-templates.md
├── examples/ (NEW)
│ ├── sample-blog-post.md
│ └── sample-procedure-page.md
├── scripts/
│ └── compliance_checker.py
└── docs/ (excluded from skill packaging)
├── PLAN.md
├── EVALUATION.md
└── CHANGELOG.md
```
---
## Integration Notes
### Guardian Reference Pattern
Editor should reference Guardian for:
- Detailed brand guidelines: `See jamie-brand-guardian/guides/`
- Visual identity: `See jamie-brand-guardian/design/`
- Review templates: `See jamie-brand-guardian/templates/`
### Workflow Integration
```
[User Request]
→ jamie-brand-editor (generate draft)
→ jamie-brand-guardian (review & correct)
→ [Final Content]
```
---
## Version History
| Version | Date | Changes |
|---------|------|---------|
| 1.0.0 | 2025-11-18 | Initial release |
| 1.0.1 | 2025-12-10 | Role separation clarified |
| 1.1.0 | TBD | Phase 1 complete (SKILL.md cleanup) |
| 2.0.0 | TBD | Phase 1-3 complete (templates added) |
| 2.8.0 | TBD | Full alignment with Guardian v2.8 |
---
## Notes
- `/docs` folder is excluded from skill packaging
- Development documentation stays in `/docs`
- Only production-ready resources go in main skill folders