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refactor(jamie-brand-editor): Slim down SKILL.md and add development plan

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Changes:
- SKILL.md reduced from 551 lines to 222 lines
- Removed references to non-existent files and features
- Added Voice & Tone guidelines synced with Guardian v2.8
- Removed "Content Review" sections (Guardian's role)
- Updated version to 1.1.0 (Under Development)

New files:
- docs/PLAN.md: Detailed refactoring roadmap
  - Phase 1: SKILL.md cleanup (completed)
  - Phase 2: Tone & Manner sync
  - Phase 3: Templates implementation
  - Phase 4-6: Future development

Updated README.md:
- Clarified development status
- Added docs/ exclusion note for skill packaging
- Simplified structure documentation

🤖 Generated with [Claude Code](https://claude.ai/code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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ourdigital-custom-skills/20-jamie-brand-editor/README.md
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# Jamie Marketing Brand Editor Claude Skill
# Jamie Brand Editor Skill
A comprehensive Claude Skills package for creating, reviewing, and optimizing marketing content for Jamie Plastic Surgery Clinic while ensuring strict compliance with Korean medical advertising regulations.
> **Status**: Under Development (v1.1.0)
> **Role**: Branded content GENERATION for Jamie Plastic Surgery Clinic
> **Partner Skill**: `jamie-brand-guardian` (for content review)
## Overview
This skill combines deep knowledge of Jamie Clinic's brand identity with automated compliance checking for Korean medical advertising law (의료법 제56조). It enables marketing teams to create consistent, compliant, and effective content across all digital channels.
This skill generates new marketing content for Jamie Plastic Surgery Clinic (제이미성형외과) that complies with Korean medical advertising regulations (의료법 제56조) while maintaining Jamie's distinctive brand voice.
## What's Included
### Documentation
- **SKILL.md**: Complete skill documentation with usage instructions and examples
- **brand_voice_guide_korean.md**: Comprehensive brand voice guidelines in Korean
- **medical_advertising_law_summary_korean.md**: Korean medical advertising regulations summary
### Python Scripts
- **compliance_checker.py**: Automated content scanning for regulatory violations
### Templates (Coming in future updates)
- Procedure page templates
- Blog post structures
- Social media content frameworks
- Advertising copy templates
**For reviewing/correcting existing content, use `jamie-brand-guardian` instead.**
## Quick Start
### Using the Skill in Claude
1. Load the SKILL.md file into your Claude Project
2. Reference the skill when creating or reviewing medical marketing content
3. Claude will automatically apply brand guidelines and check compliance
Example prompt:
```
Using the Jamie Marketing Brand Editor skill, create a webpage introduction for endoscopic forehead lift surgery targeting women aged 35-50.
"내시경 이마거상술에 대한 블로그 포스트 작성해줘.
타겟: 30-50대 여성, 이마 주름과 눈썹 처짐 고민"
```
### Using the Python Scripts
After generating content, use `jamie-brand-guardian` to review and refine.
```bash
# Check content for compliance violations
python scripts/compliance_checker.py --input my_content.txt --output report.json
## Current Resources
# View detailed violation information
python scripts/compliance_checker.py --input my_content.txt --verbose
```
20-jamie-brand-editor/
├── SKILL.md # Skill documentation (222 lines)
├── README.md # This file
├── brand_guidelines/
│ ├── brand_voice_guide_korean.md
│ └── content_examples/ # Approved content samples (PDF)
├── procedures_schema_dataset/ # 16 procedure info files (JSON)
├── regulations/
│ └── medical_advertising_law_summary_korean.md
├── scripts/
│ └── compliance_checker.py
├── templates/ # (Under development)
└── docs/ # Development docs (excluded from skill)
└── PLAN.md # Refactoring roadmap
```
## Key Features
### Brand Consistency
- Maintains Jamie's professional-yet-warm tone across all content
- Applies proven content structures from successful campaigns
- Emphasizes core brand pillars: Safety, Naturalness, Transparency, Quality Assurance
### Content Generation
- Blog posts for Naver/website
- Procedure introduction pages
- Social media content (Instagram, YouTube)
- Ad copy (Naver, Google, Meta)
### Regulatory Compliance
- Automatically flags violations of 의료법 제56조
- Prevents use of prohibited content (testimonials, guarantees, comparative claims)
- Ensures required disclaimers are included
- Provides compliant alternative phrasing
### Brand Compliance
- Jamie's tone & manner (90% 격식체)
- Brand voice guidelines
- Korean medical ad law compliance
### Content Optimization
- SEO optimization within regulatory boundaries
- Channel-specific content adaptation (website, blog, social media)
- Target audience segmentation and messaging
- Multi-language support planning (Korean, English, Chinese, Japanese)
### Supported Procedures
- 눈 성형: 퀵매몰법, 하이브리드 쌍꺼풀, 안검하수, 눈밑지방 재배치
- 이마 성형: 내시경 이마거상술, 내시경 눈썹거상술
- 동안 성형: 앞광대 리프팅, 스마스 리프팅, 자가지방이식
## Content Creation Guidelines
## Development Status
### For Procedure Pages
1. Start with patient concerns and needs
2. Explain Jamie's unique approach and philosophy
3. Detail technical differentiation and expertise
4. List realistic expected benefits
5. Identify ideal candidate profiles
6. Provide practical procedure information
7. Include required compliance disclaimers
| Feature | Status |
|---------|--------|
| SKILL.md core guidelines | ✅ Complete |
| Brand voice guide | ✅ Complete |
| Procedure JSON data | ✅ Complete |
| Compliance checker script | ✅ Complete |
| Content templates | 🚧 In Progress |
| Additional scripts | 📋 Planned |
### For Blog Posts
1. Focus on educational value
2. Use Jamie's expertise to teach patients
3. Avoid individual patient stories
4. Include statistical or general information
5. Optimize for search while maintaining compliance
See `docs/PLAN.md` for detailed development roadmap.
### For Social Media
1. Keep messaging concise and impactful
2. Avoid superlatives and guarantees
3. Focus on clinic culture and medical professionalism
4. Use appropriate hashtags without regulatory violations
## Compliance Checklist
Before publishing any content, verify:
- [ ] No patient testimonials or treatment experience stories
- [ ] No guaranteed results or 100% effectiveness claims
- [ ] No comparative superiority claims vs other clinics
- [ ] No exaggerated safety guarantees or "no side effects" promises
- [ ] Includes appropriate disclaimers about individual variation
- [ ] Includes side effect and complication disclosures
- [ ] Medical credentials are accurate and verifiable
- [ ] No unapproved certifications or endorsements
- [ ] Statistical claims are properly sourced
- [ ] Before/after photos (if any) have required disclaimers
## Brand Voice Principles
### Professional Medical Authority
Express expertise through concrete details and logical explanations rather than empty claims. Use specific technical terminology appropriately while remaining accessible to patients.
### Family-like Warmth
Balance professionalism with genuine care and personal attention. Emphasize the director's personal involvement and the clinic's family-like atmosphere.
### Honest Transparency
Never exaggerate or mislead. Be upfront about what surgery can and cannot achieve. Acknowledge limitations and individual variation. Build trust through candor.
### Craftsmanship Pride
Position surgical skill as an art form requiring years of refinement. Emphasize precision, attention to detail, and the pursuit of excellence in technique.
## Legal Reference
This skill ensures compliance with:
- 의료법 (Medical Service Act) Article 56
- 의료법 시행령 (Enforcement Decree) Article 23
- Medical Advertising Review Guidelines
- Supreme Court and Lower Court precedents on medical advertising
Critical prohibition areas:
- Patient testimonials (치료경험담)
- Effect guarantees (효과 보장)
- Comparative advertising (비교 우위 광고)
- Misleading safety claims (안전성 과장)
## File Structure
## Workflow
```
jamie_brand_editor_skill/
├── SKILL.md # Main skill documentation
├── README.md # This file
├── brand_guidelines/
│ └── brand_voice_guide_korean.md # Korean brand voice guide
├── regulations/
│ └── medical_advertising_law_summary_korean.md
├── scripts/
│ └── compliance_checker.py # Python compliance checker
└── templates/ # (To be added)
[Topic/Brief]
→ jamie-brand-editor (generate draft)
→ jamie-brand-guardian (review & correct)
→ [Final Content]
```
## Integration Workflow
## docs/ Directory
### Content Creation Process
1. Define content objectives and target audience
2. Generate draft content using skill guidelines
3. Run compliance check with Python script
4. Refine based on compliance recommendations
5. Verify brand voice consistency
6. Submit for medical advertising review (if required)
7. Publish and monitor performance
The `docs/` folder contains development documentation and is **excluded from skill packaging**:
- `PLAN.md` - Refactoring roadmap and task tracking
- Future: `EVALUATION.md`, `CHANGELOG.md`
### Content Review Process
1. Input existing content for analysis
2. Receive compliance violation report
3. Get brand voice alignment feedback
4. Implement suggested corrections
5. Re-check until fully compliant
6. Document approved version
## Support and Maintenance
### Regular Updates Needed
- Quarterly: Review for regulatory changes
- Semi-annually: Update brand guidelines based on strategy shifts
- Annually: Comprehensive audit of all marketing materials
### Getting Help
For questions about:
- **Brand guidelines**: Review brand_voice_guide_korean.md
- **Regulations**: Consult medical_advertising_law_summary_korean.md
- **Technical issues**: Check Python script documentation
- **General usage**: See SKILL.md examples section
## Best Practices
### Do's
✓ Always start with patient needs and concerns
✓ Use concrete details and specific examples
✓ Include required disclaimers on every procedure page
✓ Emphasize process and approach over promised outcomes
✓ Maintain consistent brand voice across all channels
✓ Run compliance checks before publishing
### Don'ts
✗ Never include patient testimonials or quotes
✗ Never guarantee results or claim 100% success
✗ Never compare Jamie to other clinics by name
✗ Never claim absence of side effects or risks
✗ Never use superlatives like "best" or "#1"
✗ Never publish without proper medical advertising review
## Version History
**v1.0** (Current)
- Initial release with core brand guidelines
- Korean medical advertising law compliance automation
- Basic content templates and examples
- Python compliance checker script
**Planned Updates**
- v1.1: Additional content templates and examples
- v1.2: Brand voice analyzer script
- v1.3: SEO optimization tools
- v2.0: Multi-language content generation
## Credits
Developed by D.intelligence for Jamie Plastic Surgery Clinic (제이미 성형외과)
Based on comprehensive research of:
- Internal brand materials and marketing performance data
- Korean medical advertising regulations and case law
- Competitive analysis of Gangnam plastic surgery market
- Patient consultation patterns and decision factors
When packaging this skill for Claude, exclude the `docs/` folder.
## License
Proprietary - For use by Jamie Plastic Surgery Clinic and authorized partners only.
## Contact
For support or inquiries:
- Email: info@jamie.clinic
- Phone: 02-542-2399
- Website: https://jamie.clinic
- Location: 서울특별시 강남구 압구정로 136 EHL빌딩 3층
Internal Use Only - Jamie Plastic Surgery Clinic and OurDigital
---
© 2025 D.intelligence Inc. All rights reserved.
*Developed by OurDigital for Jamie Plastic Surgery Clinic*
*Contact: info@jamie.clinic | 02-542-2399*