refactor(skills): Restructure skills to dual-platform architecture

Major refactoring of ourdigital-custom-skills with new numbering system:

## Structure Changes
- Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions
- New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie

## Skill Reorganization
- 01-notion-organizer (from 02)
- 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway)
- 20-21: GTM audit and manager
- 30-32: OurDigital designer, research, presentation
- 40-41: Jamie brand editor and audit

## New Files
- .claude/commands/: Slash command definitions for all skills
- CLAUDE.md: Updated with new skill structure documentation
- REFACTORING_PLAN.md: Migration documentation
- COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs

## Removed
- Old skill directories (02-05, 10-14, 20-21 old numbering)
- Consolidated into new structure with _archive/ for reference

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

.claude/commands/seo-local.md

@@ -0,0 +1,38 @@
+# SEO Local Audit
+
+Local SEO audit for NAP consistency, Google Business Profile, and citations.
+
+## Triggers
+- "local SEO audit", "check NAP", "GBP audit"
+
+## Capabilities (Guidance-based)
+
+1. **NAP Consistency** - Name, Address, Phone verification across web
+2. **GBP Optimization** - Google Business Profile completeness
+3. **Citation Audit** - Directory listings verification
+4. **Local Schema** - LocalBusiness markup validation
+
+## Audit Checklist
+
+### NAP Consistency
+- [ ] Business name matches exactly across all platforms
+- [ ] Address format is consistent (Suite vs Ste, etc.)
+- [ ] Phone number format matches (with/without country code)
+
+### Google Business Profile
+- [ ] All categories properly selected
+- [ ] Business hours accurate and complete
+- [ ] Photos uploaded (logo, cover, interior, exterior)
+- [ ] Q&A section monitored
+- [ ] Reviews responded to
+
+### Citations
+- [ ] Major directories (Yelp, Yellow Pages, etc.)
+- [ ] Industry-specific directories
+- [ ] Local chamber of commerce
+- [ ] Social media profiles
+
+## Tools to Use
+- Google Business Profile Manager
+- Moz Local / BrightLocal for citation audit
+- Schema.org validator for LocalBusiness markup