our-claude-skills/custom-skills/09-ourdigital-backoffice/shared/references/pricing-guide.md

Pricing Guide

OurDigital service pricing and estimation guidelines.

Pricing Philosophy

• Value-based pricing: 성과와 가치 기반
• Transparency: 명확한 범위와 산출물
• Flexibility: 고객 상황에 맞는 옵션

Service Categories

1. SEO Services

Technical SEO Audit

Scope	Duration	Price
Small (50 pages)	1주	300만원
Medium (200 pages)	2주	400만원
Large (500+ pages)	3주	500-700만원

Includes:

• Crawl analysis
• Technical issue identification
• Priority action plan
• Implementation guidance

Monthly SEO Management

Tier	Activities	Price/월
Basic	Monitoring, reporting	150만원
Standard	+ Content optimization	250만원
Premium	+ Link building strategy	350만원

Minimum commitment: 3개월

Local SEO

Scope	Price/월
Single location	100만원
Multi-location (2-5)	150만원
Enterprise (5+)	협의

2. Data & Analytics

GTM Implementation

Complexity	Duration	Price
Basic (5-10 tags)	1주	200만원
Standard (20-30 tags)	2주	300만원
Complex (50+ tags)	3-4주	400-600만원

Includes:

• Tag architecture design
• Implementation
• QA testing
• Documentation

GA4 Setup

Scope	Duration	Price
Basic setup	3-5일	150만원
Enhanced (e-commerce)	1-2주	250만원
Enterprise	2-3주	350-500만원

Dashboard Development

Type	Platform	Price
Standard	Looker Studio	300만원
Custom	Tableau/Power BI	400-600만원
Executive	Custom design	500-800만원

Maintenance: 50만원/월 (optional)

3. Consulting Services

Brand Consulting

Engagement	Duration	Price
Brand audit	2주	300만원
Brand strategy	4-6주	500-700만원
Full rebrand	8-12주	800-1500만원

Marketing Strategy

Scope	Duration	Price
Channel strategy	2주	300만원
Full marketing plan	4주	500만원
Annual roadmap	6주	700만원

Data Strategy

Focus	Duration	Price
Assessment	2주	300만원
Strategy development	4주	500만원
Implementation roadmap	6주	700만원

4. Training Services

Workshops

Format	Duration	Price
Half-day	4시간	100만원
Full-day	8시간	180만원
2-day intensive	16시간	300만원

Includes:

• Customized content
• Materials
• Follow-up resources

Corporate Training

Package	Sessions	Price
Starter	4회	300만원
Standard	8회	550만원
Premium	12회	750만원

Per session: 1.5-2시간

Pricing Modifiers

Discounts

Condition	Discount
Annual contract	10-15%
Bundle (3+ services)	10%
Referral client	5%
Non-profit	20%

Surcharges

Condition	Adjustment
Rush delivery (<50% normal)	+30%
Weekend/Holiday work	+50%
After-hours support	+25%
International	+Travel costs

Payment Terms

Standard Terms

Milestone	Payment
Contract signing	50%
Mid-project	25% (optional)
Completion	50% (or 25%)

Monthly Services

• 월초 선불
• 자동이체 할인 (5%)

Large Projects (>10M)

• 협의 기반 마일스톤 지급
• 최대 4회 분할

Quote Calculation

Formula

Base Price
+ Scope Adjustments (complexity, size)
+ Rush Fee (if applicable)
- Discounts (bundle, annual, etc.)
= Subtotal
+ VAT (10%)
= Total

Example

GTM Implementation (Standard): 3,000,000
+ Complex integrations: +500,000
+ Rush delivery (2주→1주): +900,000
- Annual contract discount: -440,000
= Subtotal: 3,960,000
+ VAT (10%): 396,000
= Total: 4,356,000원

Validity & Updates

• 견적 유효기간: 30일
• 가격표 갱신: 분기별 검토
• 특별 프로모션: 별도 공지

Competitor Reference

For competitive positioning:

Service	OurDigital	Market Range
SEO Audit	300-500만	200-800만
GTM Setup	200-400만	150-600만
Workshop	100-180만	80-300만

Positioning: Premium quality, mid-high price range