Files
Andrew Yim 8189473008 chore(dintel-skills): align Agent Corps with canon v1.0 / BRAND-GUIDE v1.3
Standardize all 9 dintel-* skills + shared infrastructure against the
new D.intelligence canon (brand-canon, fact-sheet, service-architecture,
naming-conventions v1.0) and BRAND-GUIDE v1.3.

Term replacements (applied across SKILL.md, CLAUDE.md, scripts, refs):
- Slogan: SMART Marketing Clinic -> SMART Marketing Intelligence
  (Clinic is now an OurDigital asset; split enforced)
- Core Values: Scientific/Practical -> Science/Practice
- MD category: Marketing Diagnosis -> Measurement Design
- Brand Character: 마케팅 주치의 -> 성과중심의 데이터 기반 마케팅 과학자
- Address: 송파테라타워/황새울로 -> 판교글로벌비즈센터 1층 36호 (13449)
- External email: contact@ -> info@dintelligence.co.kr
- CEO title: D.HIVE CEO & Founder / Senior Advisor -> 대표이사
- Tone keywords: Scientific/Practical/Outcome-oriented
  -> Science-driven/Practice-oriented/Outcome-focused
- Foreign-word literals: 감사 보고서/리포트/결과 -> 진단 ~ (audit->진단)
- Adjacent services: removed Courses (transferred to OurDigital Practice)

Structural changes:
- Insert "v1.3 정합성 - 단일 진실" block citing canon docs in all 9
  SKILL.md files (preserves single source of truth at runtime).
- Bump version (1.0->1.1 or 1.1->1.2) and add canon_compliance: v1.3 +
  last_updated: 2026-05-18 to every frontmatter.
- Expand brand.py: CORPORATE/LAB dicts (full address, biz reg, CEO),
  TRANSLATION_STANDARDS, ADJACENT_SERVICES. PROHIBITED_WORDS grew
  13 -> 24 entries so Brand Guardian flags legacy phrases at runtime.
- Rewrite _dintel-shared/references/dintelligence_brand_guide.md as
  v1.3 canon mirror; sync brand-editor's local copy (no drift).
- Pin design-system reference header to 2026 PPTX v2.0.
- Refresh 73-quotation generate_quotation.py (Sheet 1 cover, Sheet 5
  terms) and 71-brand-editor generate_credential.py output.
- Update audit template title (감사 -> 진단).

Verified by 93-check compliance suite covering frontmatter, canon
citation, prohibited-term grep, Python compile + runtime imports, and
an end-to-end smoke test that generates a quotation .xlsx and inspects
cell content for v1.3 strings + absence of legacy strings.

Refs:
  knowledge-base/canon/{brand-canon,fact-sheet,service-architecture,naming-conventions}.md v1.0
  02_Brand/BRAND-GUIDE-v1.3.md
  knowledge-base/TODO-claude-code-skill-rebuild.md
  knowledge-base/gotcha/01_outdated-facts.md (10 cases)

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-18 07:11:52 +09:00

86 lines
3.3 KiB
Markdown

# Pricing Quick Reference
> D.intelligence Service Module Pricing | VAT 별도
> **Canon compliance**: v1.3 (2026-05-18) | **Authority**: `01_Strategy/PRICING-PACKAGES.md` + `knowledge-base/canon/service-architecture.md` v1.0
> **Legal entity for invoicing**: D.intelligence Co., Ltd. (458-88-01899) — see `_dintel-shared/src/dintel/brand.py CORPORATE`
> **Quotation contact**: info@dintelligence.co.kr | 경기도 성남시 수정구 창업로 43 판교글로벌비즈센터 1층 36호
---
## Individual Module Pricing
### Analysis (진단) -- Phase 1
| Code | Module | Duration | Price Range |
|------|--------|----------|-------------|
| A1 | 비즈니스·브랜드 진단 | 2--3주 | 300--500만원 |
| A2 | 고객·소비자 분석 | 3--4주 | 400--700만원 |
| A3 | 데이터 분석 (웹·앱) | 3--5주 | 400--800만원 |
| A4 | 디지털 마케팅 진단 | 2--4주 | 300--600만원 |
| A5 | 퍼포먼스 마케팅 진단 | 2--3주 | 300--500만원 |
| A6 | 운영·관리 진단 | 2--3주 | 200--400만원 |
### Treatment (처방) -- Phase 2
| Code | Module | Duration | Price Range |
|------|--------|----------|-------------|
| T1 | 브랜드 스토리텔링 & 가이드 | 4--8주 | 500--1,200만원 |
| T2 | 고객 접점 경험 최적화 | 4--6주 | 400--800만원 |
| T3 | 디지털 자산 통합관리 | 4--8주 | 600--1,500만원 |
| T4 | 콘텐츠 마케팅 | 4--8주 | 400--1,000만원 |
| T5 | 광고·전환 최적화 | 3--6주 | 400--800만원 |
| T6 | Brand Visibility Treatment | 4--12주 | 500--1,500만원 |
| T7 | 운영 시스템·자동화 | 4--8주 | 400--1,000만원 |
### Growth (성장) -- Phase 3
| Code | Module | Duration | Price Range |
|------|--------|----------|-------------|
| G1 | 퍼포먼스 마케팅 | 월간 | 200--500만원/월 |
| G2 | 콘텐츠 마케팅 대행 | 월간 | 300--600만원/월 |
| G3 | 모니터링·이슈관리 | 월간 | 200--400만원/월 |
| G4 | 연간 계약·운영 | 12개월 | 별도 협의 |
---
## Complexity Pricing Position
| Tier | Percentile in Range | Multiplier (hours) |
|------|--------------------|--------------------|
| Standard | 30th percentile | 1.0x |
| Complex | 60th percentile | 1.5x |
| Enterprise | 90th percentile | 2.0x |
---
## Discount Policies
| Condition | Discount | Stackable |
|-----------|----------|-----------|
| 3개 모듈 이상 동시 계약 | 15% | No (base) |
| Analysis -> Treatment 연계 | 20% | No (base) |
| Full cycle (Analysis -> Treatment -> Growth) | 25% | No (base) |
| G4 연간 계약 | 월 단가 20% 할인 | No (base) |
| 재계약 (기존 고객) | 10% 추가 할인 | Yes (stacks on base) |
**Rule**: Apply the single highest base discount. 재계약 stacks on top. Max total discount: 35%.
---
## Pre-built Packages
| Package | Modules | Price Range | Discount |
|---------|---------|-------------|----------|
| Starter | A3 + A4 + A5 | 800--1,500만원 | 15% |
| Standard | Starter + T3/T5/T6 택1 | 1,500--2,800만원 | 20% |
| Premium | Starter + 2 Treatment + 1 Growth (3개월) | 3,000--5,000만원 | 25% |
| SEO Intensive | A3 + T6 + G2 (3개월) | 2,000--3,500만원 | 20% |
---
## Standard Terms
- **Payment**: 착수금 50% / 완료 후 50%
- **Validity**: 견적 유효기간 30일
- **VAT**: 별도 (10%)