e527fb4b0f
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
30 lines
1.3 KiB
Markdown
30 lines
1.3 KiB
Markdown
# Semrush MCP
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Semrush has **no dedicated Knowledge Graph / entity endpoints.** Use only as a supplement for **brand SERP overview** and organic positions on entity-related queries.
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Call pattern: discovery → `get_report_schema` → `execute_report`.
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## What Semrush can do here
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```
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# Brand SERP overview — what shows up for the brand name
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mcp__semrush__overview_research(query="<brand>", database="us")
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# Organic positions for entity-related queries (FAQ-style queries the entity should answer)
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mcp__semrush__organic_research(query="<brand>", database="us")
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```
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## Not for this skill when
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- **Knowledge Graph lookup / entity resolution** — OurSEO `search_knowledge_graph` / `our research kg lookup`.
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- **Wikipedia / Wikidata / Naver encyclopedia presence** — WebSearch / WebFetch.
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- **Entity schema audit + fix** (Organization, Person, LocalBusiness, sameAs) — OurSEO `our audit entity` / `our fix entity-schema`.
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- **PAA / FAQ rich result detection** — WebSearch on the brand SERP.
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## When Semrush is useful here
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- Branded vs non-branded query split for the entity (post-process `organic_research` output).
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- Competitor entity comparison ("does competitor X also have an organic presence for entity Y?").
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Always pair with OurSEO + WebSearch for the actual entity work; Semrush is auxiliary here.
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