our-claude-skills/custom-skills/23-seo-content-strategy/SKILL.md

name, description

name	description
seo-content-strategy	Content strategy and planning for SEO. Triggers: content audit, content strategy, content gap, topic clusters, content brief, editorial calendar, content decay, 콘텐츠 전략, 콘텐츠 감사.

SEO Content Strategy

Purpose

Audit existing content performance, identify topic gaps vs competitors, map topic clusters, detect content decay, and generate SEO content briefs. Supports Korean content patterns (Naver Blog format, 후기/review content, 추천 listicles).

Core Capabilities

1. Content Audit - Inventory, performance scoring, decay detection
2. Content Gap Analysis - Topic gaps vs competitors, cluster mapping
3. Content Brief Generation - Outlines, keywords, word count targets
4. Editorial Calendar - Prioritized content creation schedule
5. Korean Content Patterns - Naver Blog style, 후기, 추천 format analysis

Data Source Selection

This skill can pull content + keyword + traffic data from multiple backends. Pick one backend per data type per task — content strategy spans multiple data classes, so you'll often combine 2 backends (e.g., one for keyword discovery + one for on-page inventory).

Backend	Best for	Notes
Semrush MCP (mcp__semrush__*)	Default for organic content discovery, keyword expansion, top pages by traffic	organic_research, keyword_research, overview_research → get_report_schema → execute_report.
Ahrefs MCP (mcp__ahrefs__*)	Top-pages-by-traffic for competitor sites, content-decay candidates, Korean platform refdomains	site-explorer-top-pages, site-explorer-pages-history, keywords-explorer-*, gsc-pages (first-party).
OurSEO MCP (mcp__ourseo__*)	On-page content inventory — what the target site itself publishes	crawl_website for content URLs + titles + H1s; find_similar_pages for topic clustering. Pair with a keyword backend for performance data.
OurSEO CLI (our keywords *, our serp *)	DataForSEO under the hood for Korean batch keyword + competitor pulls	Claude Code only (Bash). Best for --location 2410 Korean content gap work.
GSC (via our research search-console or Ahrefs gsc-*)	Cannibalization detection — query × page where multiple URLs split impressions; first-party content performance	Only first-party source — required for accurate decay detection on the target site.
DataForSEO MCP (mcp__dfs-mcp__*)	Fallback when our CLI isn't running	Same data as our keywords * / our serp *.

How to pick

1. User named a backend explicitly → use it.
2. User preference memory — read feedback_seo_tool_preferences.md; honor the task-type default.
3. Task is content decay / cannibalization on the target site → use GSC (first-party impression data is required).
4. Task is on-page content inventory → use OurSEO crawl_website.
5. Default for keyword + competitor pulls: Semrush MCP (English markets); OurSEO CLI (--location 2410) for Korean markets.
6. Still ambiguous + non-trivial → ask once via AskUserQuestion.

Backend call patterns

Semrush MCP (default keyword/content discovery):

mcp__semrush__organic_research(query="<domain>", database="us")
mcp__semrush__keyword_research(query="<seed>", database="us")
mcp__semrush__get_report_schema(report_id="...")
mcp__semrush__execute_report(report_id="...", params={...})

Ahrefs MCP (top pages by traffic, decay candidates):

mcp__ahrefs__site-explorer-top-pages(target="<domain>", country="us", limit=100)
mcp__ahrefs__site-explorer-pages-history(target="<domain>", history="monthly")
mcp__ahrefs__keywords-explorer-overview(keyword="<seed>", country="us")

OurSEO MCP (on-page content inventory):

mcp__ourseo__crawl_website(url="<target>", max_pages=200)
mcp__ourseo__find_similar_pages(crawl_path="<path/to/crawl.json>", query="<topic>")

OurSEO CLI (Korean batch):

our keywords ideas "<seed>" --location 2410 --limit 50
our keywords for-site <competitor.com> --location 2410 --limit 100
our serp ranked-keywords <domain> --location 2410 --limit 100

GSC (cannibalization + decay):

our research search-console combined --site sc-domain:<domain> --days 90
# Group by query; flag queries where multiple pages share impressions.

Common parameters

Concept	Semrush	Ahrefs	DataForSEO / our CLI
Korean market	database="kr"	country="kr"	--location 2410
US market	database="us"	country="us"	--location 2840
Japan	database="jp"	country="jp"	--location 2392

Always record the chosen data source(s) in the report Overview so future audits can compare like-for-like.

Workflow

1. Content Audit

1. Crawl sitemap to discover all content URLs
2. Fetch top pages data via our-seo-agent CLI, pre-fetched JSON, or WebSearch
3. Classify content types (blog, product, service, landing, resource)
4. Score each page performance (0-100 composite)
5. Detect decaying content (traffic decline patterns)
6. Analyze freshness distribution (fresh/aging/stale)
7. Identify Korean content patterns (후기, 추천, 방법 formats)
8. Generate recommendations

2. Content Gap Analysis

1. Gather target site keywords via our-seo-agent CLI or pre-fetched data
2. Gather competitor top pages and keywords
3. Identify topics present in competitors but missing from target
4. Score gaps by priority (traffic potential + competition coverage)
5. Build topic clusters using TF-IDF + hierarchical clustering
6. Generate editorial calendar with priority and dates
7. Detect Korean market content opportunities

3. Content Brief Generation

1. Analyze top 5-10 ranking pages for target keyword
2. Extract headings, word counts, content features (FAQ, images, video)
3. Build recommended H2/H3 outline from competitor patterns
4. Suggest primary, secondary, and LSI keywords
5. Calculate target word count (avg of top 5 +/- 20%)
6. Find internal linking opportunities on the target site
7. Detect search intent (informational, commercial, transactional, navigational)
8. Add Korean format recommendations based on intent

Output Format

## Content Audit: [domain]

### Content Inventory
- Total pages: [count]
- By type: blog [n], product [n], service [n], other [n]
- Average performance score: [score]/100

### Top Performers
1. [score] [url] (traffic: [n])
...

### Decaying Content
1. [decay rate] [url] (traffic: [n])
...

### Content Gaps vs Competitors
1. [priority] [topic] (est. traffic: [n], difficulty: [level])
...

### Topic Clusters
1. **[Pillar Topic]** ([n] subtopics)
   - [subtopic 1]
   - [subtopic 2]

### Editorial Calendar
- [date] [topic] ([type], [word count], priority: [level])
...

### Recommendations
1. [Priority actions]

Common Issues

Issue	Impact	Fix
No blog content	High	Build blog content strategy with topic clusters
Content decay (traffic loss)	High	Refresh and update declining pages
Missing competitor topics	Medium	Create content for high-priority gaps
No 후기/review content	Medium	Add Korean review-style content for conversions
Stale content (>12 months)	Medium	Update or consolidate outdated pages
No topic clusters	Medium	Organize content into pillar/cluster structure
Missing FAQ sections	Low	Add FAQ schema for featured snippet opportunities

Limitations

• our-seo-agent CLI or pre-fetched JSON required for traffic and keyword data
• Competitor analysis limited to publicly available content
• Content decay detection uses heuristic without historical data in standalone mode
• Topic clustering requires minimum 3 topics per cluster
• Word count analysis requires accessible competitor pages (no JS rendering)

Notion Output (Required)

All audit reports MUST be saved to OurDigital SEO Audit Log:

• Database ID: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
• Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
• Language: Korean with English technical terms
• Audit ID Format: CONTENT-YYYYMMDD-NNN