Files
our-claude-skills/custom-skills/01-ourdigital-brand-guide/code/SKILL.md
Andrew Yim 0bc24d00b9 feat: Add OurDigital custom skills package (10 skills)
Complete implementation of OurDigital skills with dual-platform support
(Claude Desktop + Claude Code) following standardized structure.

Skills created:
- 01-ourdigital-brand-guide: Brand reference & style guidelines
- 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org)
- 03-ourdigital-journal: English essays (journal.ourdigital.org)
- 04-ourdigital-research: Research prompts & workflows
- 05-ourdigital-document: Notion-to-presentation pipeline
- 06-ourdigital-designer: Visual/image prompt generation
- 07-ourdigital-ad-manager: Ad copywriting & keyword research
- 08-ourdigital-trainer: Training materials & workshop planning
- 09-ourdigital-backoffice: Quotes, proposals, cost analysis
- 10-ourdigital-skill-creator: Meta skill for creating new skills

Features:
- YAML frontmatter with "ourdigital" or "our" prefix triggers
- Standardized directory structure (code/, desktop/, shared/, docs/)
- Shared environment setup (_ourdigital-shared/)
- Comprehensive reference documentation
- Cross-skill integration support

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-31 16:50:17 +07:00

3.3 KiB

name, description, version, author, environment
name description version author environment
ourdigital-brand-guide OurDigital brand standards and style guide reference. Activated with "ourdigital" keyword for brand queries. Triggers: - "ourdigital 브랜드 가이드", "ourdigital brand guide" - "ourdigital 톤앤매너", "ourdigital style check" - "ourdigital 브랜드 적합성", "ourdigital voice" Features: - Brand foundation reference - Writing style guidelines - Visual identity standards - Brand compliance checking 1.0 OurDigital Code

OurDigital Brand Guide (Code)

Reference skill for OurDigital brand standards in Claude Code environment.

Activation

Only with "ourdigital" keyword:

  • "ourdigital 브랜드 가이드"
  • "ourdigital brand check"

Brand Quick Reference

Identity

Brand: OurDigital Clinic
Tagline: 우리 디지털 클리닉 | Your Digital Health Partner
Mission: 디지털 마케팅 클리닉 for SMBs
Promise: 진단-처방-측정 가능한 성장
Philosophy: Precision + Empathy + Evidence

Core Values

Value Korean Metaphor
Data-driven 데이터 중심 정밀 검사
In-Action 실행 지향 실행 가능한 처방
Marketing Science 마케팅 과학 근거 중심 의학

Channel Tone

Channel Tone
ourdigital.org Professional, Data-driven
blog.ourdigital.org Analytical, Educational
journal.ourdigital.org Conversational, Poetic
ourstory.day Intimate, Authentic

Writing Style

Korean Style

  1. 철학-기술 융합: 기술과 인간적 함의 연결
  2. 역설 활용: 긴장/모순으로 논증
  3. 수사적 질문: 질문으로 참여 유도
  4. 우울한 낙관주의: 불안 인정, 절망 거부

Writing Rules

Do:

  • Paradox for structure
  • Rhetorical questions
  • Korean + English technical terms
  • Historical/generational context

Don't:

  • Purely declarative authority
  • Simplistic optimism
  • Prescriptive conclusions
  • Ignoring cultural impact

Color Palette

/* Primary */
--d-black: #221814;   /* Dark backgrounds */
--d-olive: #cedc00;   /* Primary accent, CTA */
--d-green: #287379;   /* Secondary accent */
--d-blue: #0075c0;    /* Links */
--d-beige: #f2f2de;   /* Light on dark */
--d-gray: #ebebeb;    /* Alt backgrounds */
--d-border: #cdcac8;  /* Borders */

/* D.HIVE */
--d-hive-yellow: #ffe100;
--d-hive-orange: #f1a615;
--d-hive-skyblue: #21a8bc;

Typography

  • Korean: Noto Sans KR
  • English: Noto Sans, Inter
  • Grid: 12-column

Brand Compliance

Check content against:

  1. ✓ Channel tone match
  2. ✓ Core values reflected
  3. ✓ Philosophy alignment
  4. ✓ Language style correct
  5. ✓ Color palette used

Key Messages

Purpose Message
Tagline 우리 디지털 클리닉
Value 데이터로 진단하고, 실행으로 처방합니다
Process 진단 → 처방 → 측정

CTA Library

무료 상담 신청하기
SEO 진단 신청하기
콘텐츠 전략 상담 신청하기
맞춤 견적 상담받기

File References

01-ourdigital-brand-guide/
├── shared/references/
│   ├── brand-foundation.md
│   ├── writing-style.md
│   └── color-palette.md
└── shared/assets/
    └── tokens.css