Complete implementation of OurDigital skills with dual-platform support (Claude Desktop + Claude Code) following standardized structure. Skills created: - 01-ourdigital-brand-guide: Brand reference & style guidelines - 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org) - 03-ourdigital-journal: English essays (journal.ourdigital.org) - 04-ourdigital-research: Research prompts & workflows - 05-ourdigital-document: Notion-to-presentation pipeline - 06-ourdigital-designer: Visual/image prompt generation - 07-ourdigital-ad-manager: Ad copywriting & keyword research - 08-ourdigital-trainer: Training materials & workshop planning - 09-ourdigital-backoffice: Quotes, proposals, cost analysis - 10-ourdigital-skill-creator: Meta skill for creating new skills Features: - YAML frontmatter with "ourdigital" or "our" prefix triggers - Standardized directory structure (code/, desktop/, shared/, docs/) - Shared environment setup (_ourdigital-shared/) - Comprehensive reference documentation - Cross-skill integration support Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
3.3 KiB
3.3 KiB
name, description, version, author, environment
| name | description | version | author | environment |
|---|---|---|---|---|
| ourdigital-brand-guide | OurDigital brand standards and style guide reference. Activated with "ourdigital" keyword for brand queries. Triggers: - "ourdigital 브랜드 가이드", "ourdigital brand guide" - "ourdigital 톤앤매너", "ourdigital style check" - "ourdigital 브랜드 적합성", "ourdigital voice" Features: - Brand foundation reference - Writing style guidelines - Visual identity standards - Brand compliance checking | 1.0 | OurDigital | Code |
OurDigital Brand Guide (Code)
Reference skill for OurDigital brand standards in Claude Code environment.
Activation
Only with "ourdigital" keyword:
- "ourdigital 브랜드 가이드"
- "ourdigital brand check"
Brand Quick Reference
Identity
Brand: OurDigital Clinic
Tagline: 우리 디지털 클리닉 | Your Digital Health Partner
Mission: 디지털 마케팅 클리닉 for SMBs
Promise: 진단-처방-측정 가능한 성장
Philosophy: Precision + Empathy + Evidence
Core Values
| Value | Korean | Metaphor |
|---|---|---|
| Data-driven | 데이터 중심 | 정밀 검사 |
| In-Action | 실행 지향 | 실행 가능한 처방 |
| Marketing Science | 마케팅 과학 | 근거 중심 의학 |
Channel Tone
| Channel | Tone |
|---|---|
| ourdigital.org | Professional, Data-driven |
| blog.ourdigital.org | Analytical, Educational |
| journal.ourdigital.org | Conversational, Poetic |
| ourstory.day | Intimate, Authentic |
Writing Style
Korean Style
- 철학-기술 융합: 기술과 인간적 함의 연결
- 역설 활용: 긴장/모순으로 논증
- 수사적 질문: 질문으로 참여 유도
- 우울한 낙관주의: 불안 인정, 절망 거부
Writing Rules
Do:
- Paradox for structure
- Rhetorical questions
- Korean + English technical terms
- Historical/generational context
Don't:
- Purely declarative authority
- Simplistic optimism
- Prescriptive conclusions
- Ignoring cultural impact
Color Palette
/* Primary */
--d-black: #221814; /* Dark backgrounds */
--d-olive: #cedc00; /* Primary accent, CTA */
--d-green: #287379; /* Secondary accent */
--d-blue: #0075c0; /* Links */
--d-beige: #f2f2de; /* Light on dark */
--d-gray: #ebebeb; /* Alt backgrounds */
--d-border: #cdcac8; /* Borders */
/* D.HIVE */
--d-hive-yellow: #ffe100;
--d-hive-orange: #f1a615;
--d-hive-skyblue: #21a8bc;
Typography
- Korean:
Noto Sans KR - English:
Noto Sans,Inter - Grid: 12-column
Brand Compliance
Check content against:
- ✓ Channel tone match
- ✓ Core values reflected
- ✓ Philosophy alignment
- ✓ Language style correct
- ✓ Color palette used
Key Messages
| Purpose | Message |
|---|---|
| Tagline | 우리 디지털 클리닉 |
| Value | 데이터로 진단하고, 실행으로 처방합니다 |
| Process | 진단 → 처방 → 측정 |
CTA Library
무료 상담 신청하기
SEO 진단 신청하기
콘텐츠 전략 상담 신청하기
맞춤 견적 상담받기
File References
01-ourdigital-brand-guide/
├── shared/references/
│ ├── brand-foundation.md
│ ├── writing-style.md
│ └── color-palette.md
└── shared/assets/
└── tokens.css